‘Vision 2030 offers companies myriad opportunities,’ says Saudi-French Business Council chief Mohamed Ben Laden

Ben Laden said CAFS’ aim is to develop, promote and support economic relations between the Kingdom and France. (FILE/SHUTTERSTOCK)
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Updated 29 July 2022
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‘Vision 2030 offers companies myriad opportunities,’ says Saudi-French Business Council chief Mohamed Ben Laden

  • Hundred of Saudis now work in French companies and partnerships across the Kingdom, Ben Laden tells Arab News
  • CAFS’s aim is to develop, promote and support economic relations between France and Saudi Arabia, says council president

PARIS: Vision 2030, Saudi Arabia’s social and economic reform agenda, has created tremendous opportunities for foreign direct investment from France and other major economies, Mohamed Ben Laden, president of the Saudi-French Business Council, told Arab News ahead of Crown Prince Mohammed bin Salman’s visit to France.

After spending Tuesday and Wednesday in the Greek capital Athens holding talks, the crown prince was scheduled to arrve in Paris on Thursday to meet with French President Emmanuel Macron and representatives of the country’s business community.

Saudi Arabia and France enjoy robust economic ties. In 2021, France imported $3.8 billion worth of Saudi goods, while it exported $3.23 billion to the Kingdom, according to the UN’s Comtrade international trade database.




Mohamed Ben Laden, president of the Saudi-French Business Council, says French companies know investing in the Kingdom can be sometimes complex but never risky. (Supplied)

Furthermore, France is Saudi Arabia’s largest European investor, and the third largest in the world, representing nearly 10 percent of its foreign direct investments. “This number is likely to grow in the coming years since Vision 2030 offers so many opportunities,” Ben Laden told Arab News.

“French groups know that investing in the Kingdom is sometimes complex but never risky. They look forward to the opportunities and future privatizations that are perceived as growth drivers. Significant projects exist in tourism, transport, circular economy and oil, but it is not up to me to unveil ongoing negotiations.”

Ben Laden said Vision 2030 has been a game changer for foreign investment — something the Saudi-French Business Council, or CAFS, known in French as the Conseil d’Affaires Franco-Saoudien, has been eager to promote.

“Vision 2030 offers growing opportunities for French companies with the intention of developing in Saudi Arabia,” he said. “The evolution in trade and investment laws simplify the arrival of new foreign companies.

“France is already Saudi Arabia’s main European partner, ranking third after the UAE and USA. Industrial investments continue to grow as can be seen with the projects recently announced by Electricite de France’s EDF, Total and others.”

In addition, efforts to attract and streamline investment in Saudi Arabia under the Vision 2030 reform agenda have made the Kingdom a far more attractive destination for smaller French enterprises.

“We often think of the large groups that have been present in the Kingdom for some time now, namely Total, Engie, EDF, RATPDev, AirLiquide,” said Ben Laden. “However, Vision 2030 offers a myriad of opportunities to smaller French companies.”

One added benefit of this new investment is job creation. According to Ben Laden, several hundred Saudis now work for French companies and in partnerships across the Kingdom. And this number is growing, keeping pace with the process of Saudization facilitated by the presence of a quality workforce.

“Saudi youth are hardworking and buy into the values of Vision 2030,” he said.

As one of the first business councils founded by the Saudi Chamber of Commerce in 2003, CAFS has hosted dozens of sessions addressing bilateral trade and investments in both countries and played a major role in developing economic ties.

Ben Laden said CAFS’ aim is to develop, promote and support economic relations between the Kingdom and France. Therefore, regular visits to both countries are organized several times a year to discover new industrial sectors or regions and assess potential cooperation opportunities.




Efforts to streamline foreign investments under Vision 2030 have made Saudi Arabia an attractive destination for even smaller French enterprises. (FILE/AFP)

“Our primary role is to help the companies by supporting them and helping them discover the multiple existing opportunities. In parallel, we highlight the legal and competitive framework which holds many advantages,” he said.

“Similarly, if need be, we serve as an interface with the authorities to bypass small administrative difficulties and in rare cases, fortunately, to absorb tensions between companies in both countries.”

Ben Laden emphasized that CAFS is a body for facilitation and exchange. Rather than coaxing companies to come to Saudi Arabia, its role is to guide them in their choice of partners and targets.

“Our administrations — Saudi and French — are similar in their complexity, and being counseled helps to avoid costly errors, so with the help of our friends, the foreign trade advisers, we are here to share our experiences,” he said. “The council is an open structure which will gladly welcome new members in its ranks.”

Trust is at the heart of the development of trade relations between any two sides, said Ben Laden. Therefore CAFS helps companies from both countries to get acquainted and establish relationships. It also helps firms to obtain funding for projects so they can settle in either of the two countries.

Ben Laden believes the development of tourism in AlUla and on the Red Sea coast, as well as recent growth in the entertainment sector, are precious opportunities for French companies wishing to operate in the Kingdom.

“We are only at the beginning of an investment cycle of tens of billions of euros.” 

 

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World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.