Stranger Things 4 ranks first for viewership in 10 Arab countries: Forbes ME

The cast of Stranger Things at the Season 4 premiere event. (File/Shutterstock)
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Updated 11 July 2022
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Stranger Things 4 ranks first for viewership in 10 Arab countries: Forbes ME

  • The sci fi series surpassed the previous viewership record-holder, the second season of "Bridgerton"

LONDON: The fourth season of “Stranger Things” has gone on to break viewership records since it premiered on Netflix on May 27, a Forbes Middle East report has revealed.

The series, which is a blend of 80s nostalgia, coming-of-age comedy, and supernatural mystery, had the biggest premiere weekend ever for an English-language show on Netflix.

The episodes, the first of two volumes, became the most-watched season of English-language TV in a single week, with 335 million hours viewed, the report said.

The three-time Emmy nominee for Best Drama also surpassed the previous record-holder, the second season of period drama "Bridgerton," with 286.8 million hours of global viewing time.

According to Netflix's internal measurement between May 23 and May 29, 2022, Stranger Things ranked first in 83 countries, including Egypt, Morocco, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE.

The sci-fi series also topped Netflix's top 10 lists in 91 countries, a first for an English TV series, and became the first TV series to jump into the top three on the most popular list with 621.8 million hours of viewing time in less than two weeks after its May premiere.

It then received an additional 159.2 million hours of viewing in its third week, becoming the streaming service's most watched English-language series with a staggering 781 million hours viewed — the first English-language series during this period.

Four weeks after its March premiere, the Netflix original series remained at the top of the English TV List with 102.3 million hours viewed, and it also ranked in the top ten in 93 countries, with 883 million hours viewed on the Most Popular list.

The final two episodes of "Stranger Things 4" premiered last Friday, and garnered 301.3 million hours of viewing time. During the week of June 27 - July 3, 2022, it ranked in the top ten in 93 countries, including the MENA region.

Seasons one, two, and three also maintained their positions on the English TV List, with 34.5 million, 30.26 million, and 30.28 million hours viewed, respectively. In celebration of the show's return, 'Stranger Things' promos appeared on 15 landmarks in over 14 countries, including Saudi Arabia's AlUla National Monument.


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
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Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.