Dubai firms board the metaverse to improve customer engagement

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Updated 03 July 2022
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Dubai firms board the metaverse to improve customer engagement

  • Realty major Damac has invested up to AED367 million to develop and monetize a metaverse

DUBAI: Top Dubai-based companies are racing against time to build metaverse or immersive virtual worlds to bolster their sales prospects and disrupt customer experiences in their respective industries.

Realty major Damac has invested up to AED367 million ($100 million) to develop and monetize a metaverse that could allow potential customers to check into their luxury properties virtually, choose an apartment, explore furniture options and toy with the paraphernalia on offer.

Called D-Labs, the metaverse platform will create digital replicas of their top projects, including Damac Hills, Damac Lagoons, Safa by De Grisogono, and Cavalli Tower in Dubai. It will also host other notable projects such as Damac Tower Nine Elms in London and the upcoming Cavalli Residences in Miami.

So, how does this work? First, a potential customer in any part of the world can meet up with the sales agent of Damac Properties inside the metaverse instead of connecting over a Zoom call. Then, inside the metaverse, the prospect can tour the apartment and pay for the unit during the checkout.

“We sell around AED100 million monthly over Zoom calls without any immersive technology. With the metaverse, we can sell AED700-800 million a month to any customers in California, New York or Miami,” Ali Sajwani, general manager of operations at Damac and CEO of D-Labs, told Arab News.

The company, which has been annually clocking a business of $5 billion in real estate, expects to rake in $6.5 billion a year using the metaverse, added Sajwani.

We sell around AED100 million monthly over Zoom calls without any immersive technology. With the metaverse, we can sell AED700-800 million a month to any customers in California, New York or Miami.

Ali Sajwani, general manager of operations at Damac

Potential to disrupt

Metaverse owes much of its success to its disruptive nature that displaces traditional ways of looking at a category and creates a new business model. Gone are the days when real estate buyers would close deals based on brochures and project plans.

Instead, they are not only engaging in real-time with the property, but they now have the option to shop for things during their virtual tours. In the case of D-Labs, customers could also pick a host of non-fungible tokens or scarce digital objects on offer and sell them for a better price on a future date. The company, for instance, will soon be offering a variety of NFTs, including digital wearables and jewelry.

“The idea is you own your real estate and virtual assets. As part of our De Grisogono relaunch, we will also be offering digital jewelry. However, the goal is to convert that customer into an owner of real assets, not just digital ones,” Sajwani said.

According to management consulting firm McKinsey & Co., more than $120 billion have been globally invested in building metaverse technology and infrastructure in the first five months of 2022. That’s more than double the $57 billion invested in 2021.

The company recently surveyed more than 3,400 consumers worldwide and found two-thirds are excited about transitioning everyday activities to the metaverse, especially when it comes to connecting with people, exploring virtual worlds, and collaborating with remote colleagues.

“Our bottom-up view of consumer and enterprise use cases suggests it (metaverse) could generate up to $5 trillion in impact by 2030,” said Eric Hazan, senior partner of McKinsey in the study.

Strategy in motion

To make this groundbreaking concept a reality, Dubai ruler Sheikh Mohammed bin Rashid Al-Maktoum recently announced the Dubai Metaverse Strategy, which aims to increase the contribution of the metaverse sector to the emirate’s economy to $4 billion by 2030.

Given the government’s proactive role, companies are now looking at ways to develop metaverse platforms that could launch pilot activities, study consumer behavior, learn from the real-time interactions and nurture the business model.

Emirates Airline, another early adopter of the metaverse, also announced that it would soon offer a slice of immersive technology, where the customer could virtually relish the travel experience aboard the premium airline.

“These projects will allow customers to transform their entire processes, whether it’s a business operation, training, or sales force, into an interactive experience in the metaverse,” said Emirates Chief Operating Officer Adel Ahmed Al-Redha during a press roundtable.

These projects will allow customers to transform their entire processes, whether it’s a business operation, training, or sales force, into an interactive experience in the metaverse.

Adel Ahmed Al-Redha, Emirates chief operating officer

As part of its metaverse offerings, the customer can tour the aircraft and experience economy, business, and first class, besides selecting their seats and the food and beverage of their choice.

“The customers can also tour the airport, do their duty-free shopping and buy their items while sitting at home, which can be delivered to them at home or in the aircraft,” he added.

It wasn’t a new idea for Emirates to digitize. Still, they did not have the technology to do so and are currently cooperating with different technology companies “to ensure we get the right thing,” Al-Redha said.

Al-Redha is among the league of forward-looking business executives reaping the fruits of the first-mover advantage. It will be interesting to see how they use this fresh produce technology to disrupt their business models and create newer avatars of consumer engagement.


Cooperation with Saudi Arabia central to Japan’s green ambitions

Updated 02 December 2023
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Cooperation with Saudi Arabia central to Japan’s green ambitions

  • ‘We are very dependent on other countries,’ Foreign Ministry press secretary says
  • Kobayashi-Terada Maki speaking as COP28 opens in Dubai

DUBAI: Japan must maintain close partnerships with countries like Saudi Arabia and the UAE if it is to achieve its goal to be a carbon-neutral economy by 2050, its Foreign Ministry press secretary said.

Kobayashi-Terada Maki made the comments in an interview with Arab News Japan as COP28 opened in Dubai.

“We are very dependent on other countries in terms of energy, and even though we are going to increase energy efficiency, we certainly need means of energy production,” she said.

Japanese companies and entities would be signing cooperation deals throughout the climate summit in the UAE, she said.

Japan is one of the only G7 countries that is close to achieving its environmental goals. Kobayashi-Terada said the country was on track to reach its target of reducing greenhouse gas emissions by 46 percent by 2030, compared with 2013 levels, and was working toward its goal of achieving net zero by 2050.

“We are on the right trajectory for really achieving our objectives right now. So that’s what we are very much proud of and we are very confident.”

The Japanese government has put in place a green transformation program, under which it aims raise 150 trillion yen ($1.02 trillion) in private-public investment to help achieve its goals.

“We are also using carbon pricing to subsidize companies that are heavy emitters to support energy efficiency,” Kobayashi-Terada said.

“By 2028, we will charge according to the amount of CO2 emissions for companies who are importing fossil fuels. By 2033, we are also pricing emissions so that the heavy emitters will pay for insurance. We will gradually increase this price so that companies can have incentives to reduce emissions.”

Later this month, Japan’s Ministry of Economy, Trade and Industry will host the Asia Zero Emission Community, which aims to encourage greater cooperation between Asian countries on reducing emissions.

“We will work together with Asian countries to utilize cutting-edge technology and also provide assistance to develop their capacity,” Kobayashi-Terada said.

Speaking at COP28, Japan’s Prime Minister Kishida Fumio said his government would increase its lending to the World Bank and the African Development Bank.

“We are going to be the first contributors and we will contribute $10 million,” the press secretary said.

* This article originally appeared on Arab News Japan, click here to read it.


New Lord Mayor of London hails maturity of Gulf economies

Updated 02 December 2023
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New Lord Mayor of London hails maturity of Gulf economies

  • Michael Mainelli, heading to COP28 in UAE, says appointment of new UK foreign secretary will ‘help deepen connections with Saudi Arabia’
  • Mainelli tells Arab News he is ‘extremely impressed at the commitment to net zero’ in both Gulf states

LONDON: Maturation of Gulf states’ economies presents further opportunities to deepen the relationship between the region and the UK, the new Lord Mayor of the City of London told Arab News before departing for COP28 in the UAE.

Just a few weeks into the role and Michael Mainelli was on hand, like his predecessor, to witness yet another British Cabinet reshuffle.

But with the return to frontline politics of former Prime Minister David Cameron, Mainelli is optimistic that this will further strengthen ties with Saudi Arabia, one of several Gulf states to have announced participation in a £30 billion ($37.9 billion) investment pledge into the UK.

“When it comes to that investment it’s enormously welcome, but what I think is great is it shows how Saudi and other Gulf states have really matured their economies,” Mainelli said.

“They’ve gotten a better understanding of what they want to achieve with their sovereign wealth funds beyond just investments and returns, and that includes knowledge transfer. That’s really exciting as it offers two-way transference between us and them,” he added.

“With Cameron’s appointment (as foreign secretary), you get undoubted foreign policy expertise, including in the Gulf, which I think will prove a good move and help deepen connections with Saudi Arabia.”

Pushing the idea of London as a “hub of connectivity” appears central in Mainelli’s year-long tenure, which he said he is serving under the theme “Connect to Prosper.”

Asked where the Gulf figures in this, he replied: “The Lord Mayor typically spends 100 days traveling each year. Of this, three weeks will be in North America, three in Asia, after which a smattering of other countries.

“And then, interestingly, the Lord Mayor will typically spend two weeks of travel around the Gulf each year. This shows you just how important it is as a destination, being right up there with Asia and North America.”

COP28 in Dubai has been designed with a strict focus on carbon, which plays into Mainelli’s “personal ambition.”

While he would be “going in with an open mind,” he said he would also use the event to revive interest in the notion of voluntary carbon markets, which first emerged during COP3 in Kyoto in 1997.

“I believe there’s a lot more work to be done when it comes to carbon markets … but we do need to get these to work,” he added.

“The initial idea was to have emission trading permits and businesses paid to remove carbon from the atmosphere — typically this would involve planting trees or seagrass — with the idea being we reduce our environmental impact by taking it out of the atmosphere.

“But it became subject to a lot of issues, ranging from the difficulty of measuring to ensuring the carbon was sequestered properly, and frankly also issues of fraud and corruption.”

Despite the initial difficulties, Mainelli remains convinced that it is a feasible and practical solution to reducing carbon levels in the atmosphere.

“It’s just the market hasn’t been fully formed and the basis upon which prices are set not properly calculated,” he said.

Of particular concern is what he described as the “final bit,” adding: “Let’s say I pay you to for a ton of carbon offset a year over a 25-year period, which you agree to facilitate through the planting of a forest.

“Now let’s say having planted that forest, a hurricane hits and uproots the trees, or there’s an avalanche, perhaps there’s a parasite, and the trees are destroyed, maybe the soil doesn’t allow them to grow, or maybe at the end of the 25 years you simply chop the forest down.

“Were any of these to happen, then nothing really has been achieved. All that has happened is you’ve deferred 25 years of emissions.”

For Mainelli, the solution to the issue and restitution of carbon markets as a tool in the route to net zero resides in the “appropriate use of insurance,” which he said would put a financial impetus behind the idea and “drive clearer, harder standards.”

Of particular pertinence, he noted, would be the fact that insurers would not insure carbon capture sites without having conducted “sufficient due diligence.”

Insurers “would crawl all over whoever was planning to set up one of these carbon capture sites, and they’d want to know what trees were being used, where seeds were sourced,” he said.

“They’d survey the ground, they’d ask why it was located at the base of a mountain. They’d do all this, and not only would they insure the site, they’d be building knowledge.”

This, said Mainelli, would be pivotal as that increased understanding would serve to improve the means and methods of carbon capture deployed in these carbon markets, leading to standardization.

It is “fairly evident” that the Gulf is determined to find workable solutions to address the climate crisis, he added.

“I spent a week earlier this year in Abu Dhabi, and also spent a week last year in Saudi, really trying to understand the situation on the ground there, and I was extremely impressed at the commitment to net zero in both nations and in other areas,” he said.

Pointing to the 25 substantial hydrogen projects in place in the UAE and the 40 Saudi Arabia has in the pipeline, Mainelli said there is an opening for closer ties with the City of London.

While development of hydrogen production would always be of interest, he said there is also reason to considering the creation of a sufficient transport mechanism for getting this hydrogen out into the world. This, he added, offers “great potential for collaboration.”


Japan’s Saudi crude oil imports slightly up for October

Updated 01 December 2023
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Japan’s Saudi crude oil imports slightly up for October

  • The amount was slightly up on September figures of around 29 million barrels
  • Tokyo’s ban on importing oil from Iran and Russia continued in October

TOKYO: Japan’s imports of Saudi crude oil for October reached 30.37 million barrels (42.4 percent of its total), according to Japanese government data.
The amount was slightly up on September figures of around 29 million barrels (37.1 percent).
During October, the Japanese Ministry of Economy, Trade, and Industry’s Agency for Natural Resources and Energy said approximately 92 percent (65.95 million barrels) of the country’s total oil imports came from Saudi Arabia, the UAE, Kuwait, Qatar, and Bahrain.
Tokyo’s ban on importing oil from Iran and Russia continued in October with the remainder of its requirement coming from the US (3.5 percent), Central and South America (2.2 percent), Southeast Asia (1.3 percent), Oceania (1 percent), and Indonesia (0.2 percent).
The figures represent the quantities of oil that arrived at refineries, tanks, and warehouses in Japanese ports during September. Japan uses oil to generate around one-third of its energy needs.


Japan on track to meet emissions targets, Kishida tells COP28

Updated 01 December 2023
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Japan on track to meet emissions targets, Kishida tells COP28

  • But world must do more to achieve climate change goals
  • ‘Each country will aim to achieve net zero according to its circumstances,’ PM says

DUBAI: Japanese Prime Minister Kishida Fumio said more action was needed if the world was to achieve its climate change goal of keeping temperatures within 1.5 degrees Celsius of pre-industrial levels.
Speaking at the COP28 climate summit in the UAE, Kishida said Japan was on track to reach its target of reducing greenhouse gas emissions by 46 percent by 2030, compared with 2013 levels, and would continue to work toward its goal of net zero by 2050.
The country had already reduced its greenhouse gases by about 20 percent, he said.
As confirmed at the G7 Hiroshima Summit for economic growth and energy, and based on the GX (green transformation) Promotion Act, Japan has adopted a growth-oriented carbon policy.
Kishida said that Japan would next year become the first country in the world to adopt internationally certified transition bonds. At the same time, it would accelerate efforts to realize its green transformation and contribute to global decarbonization.
Under the framework of the Asian Zero Emission Community, Japan was committed to making renewable energy its main power source, he said.
Japan is currently the world’s third-largest producer of solar power and continues to diversify its clean energy supply chain.
“Each country will aim to achieve net zero according to its circumstances,” Kishida said.
“Coal-fired power plants that have not taken measures to reduce emissions should be addressed along the way. Japan has developed reduction measures for domestic coal without emission.”
He said Japan would end the construction of thermal power plants and was committed to providing $70 billion of public and private sector funding.
The country would also increase lending to the World Bank and Asian Development Bank to the tune of $9 billion and additional contributions would be made to the African Development Bank, he said.
Separately, Kishida and Israeli President Isaac Herzog took part in a summit on the sidelines of COP28.
Kishida said he welcomed the agreement with Hamas to release hostages and allow more humanitarian aid into the Gaza Strip, and asked for Israel’s cooperation to help make that happen.
He also stressed the importance of acting in accordance with international law and UN Security Council resolutions, and said Japan supported the two-state solution to allow Israel and Palestine to peacefully coexist.
Hertzog expressed his appreciation for Japan’s condemnation of terrorism and explained Israel’s position regarding the Gaza Strip, including its military actions there.


Emmanuel Macron joins global leaders in unveiling ambitious climate strategies at COP28 

Updated 01 December 2023
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Emmanuel Macron joins global leaders in unveiling ambitious climate strategies at COP28 

DUBAI: Global leaders have stressed the need to actively identify climate challenge priorities and establishing goals on the second day of COP28 in Dubai.  

During the High-Level Segment National Statements, France’s President Emmanuel Macron underscored the urgency of phasing out fossil fuels as the world’s top priority.  

“Emerging countries must phase out carbon, which is our biggest fight. If there’s a top priority, it’s for emerging countries to phase out carbon,” he stated.  

Macron also emphasized the need to reduce oil usage and emissions in significant sectors like maritime and aviation.  

“France has developed a strategy to phase out fossil fuels and reduce emissions. Europe is fully committed to this strategy. By 2035, a high percentage of cars produced in France and Europe will operate without oil. We are also building a housing strategy to massively reduce maritime and air emissions,” Macron explained.  

Turkiye’s President Recep Tayyip Erdogan discussed his country’s modest contribution to global climate challenges and its firm strategy for supporting the global cause.  

“Our historical responsibility for global greenhouse emissions is less than 1 percent, yet we’re taking significant steps on our own,” Erdogan noted.  

“We aim to reach net-zero emissions by 2053 and have doubled our emission reduction target for 2030. We expect to have mitigated 66.6 million tons of equivalent carbon dioxide by the end of this year,” he added.  

“The share of renewables in our power generation capacity has increased to 55 percent. With this rate, Turkiye ranks fifth in Europe and twelfth in the world in terms of installed renewable energy capacity,” Erdogan stated.  

Santiago Palacios, president of Paraguay, highlighted his country’s success in climate change, noting that they now generate 100 percent clean energy.  

Kazakhstan President Kassym-Jomart Tokayev affirmed his country’s commitment to the global climate agenda, especially in the supply chain sector.  

“As a major exporter of uranium, providing 43 percent of the global supply, Kazakhstan plays a crucial role in carbon-free electricity generation worldwide,” Tokayev said.  

“As the world moves towards decarbonization, critical minerals including rare earth metals will become indispensable. Kazakhstan is poised to become a significant supplier of these transition minerals,” he concluded.