RIYADH: The Heritage Commission on Thursday signed a cooperation agreement with Noon, an online shopping platform, to empower local businesses in Saudi Arabia, Saudi Press Agency (SPA) reported.

A ceremony was held at the Commission's headquarters to commemorate this partnership, which was attended by Heritage Commission CEO Dr. Jasir Suleiman Alherbish and General Manager of Noon KSA, Ahmed Abdel Qader Gadouri.

Under this agreement, Saudi artisans will be able to sell craft products and cultural heritage content online, gaining access to a larger audience through Noon's Mahali program.

The program also aims to assist local entrepreneurs and small and medium-sized businesses improve their product quality.

Dr. Alherbish thanked Noon for its cooperation, emphasizing the significant benefits gained through the agreement.

He also made note of the Commission's numerous initiatives to develop the handicraft sector, such as training programs and providing a consumer audience through outlets, exhibitions, events, and festivals.

"Our collaboration with the Heritage Commission demonstrates our ongoing commitment to assisting entrepreneurs and small businesses. The Mahali program helps local talent grow their businesses by providing them with the tools and services they need to reach a larger segment of customers in the region." Gadouri said.

The Noon Mahali program exemplifies the company's founding goal of empowering local talent through the development of a strong e-commerce platform.

The agreement is part of the Heritage Commission's broader efforts to strengthen partnerships with the public and private sectors as part of the Kingdom's cultural sector development.