Jeddah Season 2022 achieves record numbers since launch

Fans watch a performance by Abdul Majeed Abdullah on June 24. The concert is part of Jeddah Season 2022. (Source: Twitter of Jeddah Season)
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Updated 28 June 2022
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Jeddah Season 2022 achieves record numbers since launch

  • More than 5 million visitors from the Kingdom and around the world have attended Jeddah Season

JEDDAH: Jeddah Season has achieved unprecedented visitor numbers over the past 55 days since its launch, Saudi Press Agency (SPA) reported.

The number of visitors exceeded five million who arrived from more than 129 countries to attend 2,800 events.

The season drew the attention of numerous local and international media outlets, with over 11,000 news articles published in 26 languages.

The media coverage on Jeddah Season reached 68 countries and has received over 250 million views.

Not only did the Jeddah Season surpass its entertainment and events objectives, but also had a substantive impact on the Kingdom's economic development, SPA reported.

The season stimulated activity in several sectors, creating more than 74,000 job opportunities for citizens.

As it wraps up its program in 5 days, Jeddah Season has proven to be a regional success story, SPA said.


‘Stability can’t be bought’: Saudi ministers extol benefits of long-term reform in a fragmented world

Updated 56 min 54 sec ago
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‘Stability can’t be bought’: Saudi ministers extol benefits of long-term reform in a fragmented world

  • They outline during discussion at the World Economic Forum in Davos the ways in which the Kingdom is capitalizing on stability as a competitive advantage
  • They highlight in particular the use of predictable policymaking, disciplined public finances, and long-term planning under Saudi Vision 2030

DAVOS: Stability is the crucial ingredient for long-term economic growth, especially in an increasingly fragmented global economy, Saudi ministers said on Thursday at the World Economic Forum in Davos.

It is not something that can be purchased or improvised, said Faisal Alibrahim, the minister of economy and planning, it must be developed patiently.

“You have to build it, accumulate it over time, for it to be the right kind of stability,” he said. “We treat it as a discipline,” he added.

Speaking during a panel discussion on the Saudi economy, Alibrahim and Finance Minister Mohammed Al-Jadaan outlined the ways in which the Kingdom has sought to capitalize on stability as a competitive advantage.

They highlighted in particular the use of predictable policymaking, disciplined public finances, and long-term planning under the Kingdom’s Vision 2030 plan for national development and diversification.

Al-Jadaan said governments and businesses alike are operating in a world where uncertainty has become the norm, which places a greater burden on policymakers to reduce ambiguity wherever possible.

“Businesses can price tariffs, they can price taxes,” he said. “What they find very difficult to price is ambiguity. We are trying to ensure that we build that resilience within our economy and give the private sector that predictability that they need.”

This focus on predictability, he added, has been central to Saudi Arabia’s economic transformation, by helping the private sector to plan for the long term while the government undertakes deep structural reform.

Alibrahim noted that trust has become a big factor in global trade and investment, particularly as geopolitical tensions and economic fragmentation intensify.

In a fragmenting world, one of the rarest things now is the idea that a “commitment made today will be honored tomorrow,” he said. Yet trust shapes how the world trades and how markets remain active, because it means participants can predict what will happen, he added. Stability therefore becomes a “rare currency, and even a competitive edge.”

He also said that reform on paper was not enough; it must be coupled with streamlined regulation and continuous engagement, so that businesses can develop long-term thinking and navigate uncertainty with more confidence.

Al-Jadaan framed Saudi Vision 2030 as a multiphase journey that began with structural reforms, followed by an execution-heavy phase, and is now entering a third stage focused on the maximization of impact.

He said the Kingdom was in a phase of “learning, reprioritizing and staying the course,” would make bold decisions, and had the “courage to continue through difficulties.” A key anchor of all this, he added, was discipline in relation to public finance.

“You cannot compromise public finance for the sake of growth,” Al-Jadaan said. “If you spend without restraint, you lose your anchor while the economy is still diversifying.”

This discipline underpins what he described as Saudi Arabia’s “deficit by design” — in other words, borrowing strategically to fund capital expenditure that supports long-term growth, rather than consumption.

“If you borrow to spend on growth-enhancing investment, you are safe,” he said. “If you borrow to consume today, you are leaving the burden to your children.”

Alibrahim said the focus in the next phase of Vision 2030 will be on the optimal deployment of capital, ensuring the momentum continues while costs are tightly managed.

Looking ahead, both ministers emphasized the importance of long-term planning, which can be a challenge for some countries constrained by short election cycles.

“If you cannot take a long-term view in a turbulent world, it becomes very difficult,” Al-Jadaan said.

“Success stories like Singapore, South Korea and China were built on decades-long plans, pursued through good times and bad.”

The ministers’ discussion points were echoed by international participants. Noubar Afeyan, founder and CEO of life sciences venture capital firm Flagship Pioneering, said that by utilizing technology, including artificial intelligence, alongside a strategic vision in the form of Vision 2030, the Kingdom had been able to turn vulnerabilities into strengths, becoming not only self-sufficient but a potential exporter of innovation and intellectual property.

“Uncertainty opens up opportunities for countries that might otherwise be overlooked,” he added.

“Saudi Arabia, with Vision 2030, is positioning itself to not only address its own challenges but also become a net exporter of innovation and expertise.”

Ajay Banga, the president of the World Bank, said Vision 2030 had helped create “physical and human infrastructure” that allows Saudi Arabia to capitalize on its demographic dividend.

Jennifer Johnson, CEO of investment management firm Franklin Templeton, said Saudi policymakers stood out for their openness and curiosity.

“I have spoken to Saudi ministers and they ask what they need to do — that doesn’t happen often,” she said.