Impact BBDO and Havas Middle East win big at Cannes Lions 2022

Members of the Dubai-based marketing communications group Impact BBDO receiving one of their awards during the Cannes Lions International Festival of Creativity. (Screen grab from Twitter video)
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Updated 24 June 2022
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Impact BBDO and Havas Middle East win big at Cannes Lions 2022

  • Leading awards program announces this year’s winners

CANNES: The award winners for this year’s Cannes Lions International Festival of Creativity have been announced.

This year saw 25,464 entries from 87 countries competing to become the global benchmark for excellence in creativity and effectiveness.

“This is always such a pivotal moment for us because the work entered provides a compelling insight into the global creative marketing landscape,” said Simon Cook, the festival’s CEO.

The Middle East region bagged more than 20 awards, including two Grands Prix for the UAE. “The Election Edition,” a campaign by Lebanese newspaper An-Nahar and Dubai-based marketing communications group Impact BBDO, won the highest number of trophies in the region.

The campaign, which won eight awards, including a Grand Prix in the print and publishing category, had “the kind of genius simplicity that we often see in Grand Prix-winning work,” said jury president Natalie Lam, who is Publicis Groupe’s chief creative officer for Asia Pacific, the Middle East and Africa.

“The irony is that it’s a Grand Prix in print and publishing when there was no printing at all — something that shows that the power of an idea can transcend design,” said Dina Richa, the CEO of Impact BBDO.

Havas Middle East Dubai followed closely with seven trophy wins, all for Adidas. The campaign “Liquid Billboard” won a Grand Prix, one gold, two silver and one bronze in the outdoor category as well as a silver trophy in the media category.

The agency also won a silver trophy in the Entertainment Lion for Sports category for Adidas.’ “I’m Possible Billboards” campaign.

Horizon FCB Dubai’s innovative use of a new technology resulted in the campaign “Breakchains with Blockchain” for the Children of Female Prisoners Association, which won three silver trophies in the digital craft, media and creative commerce categories.

In Egypt, thousands of women are sent to prison every year for being unable to repay loans often worth only a few hundred dollars.

Working with global artists, the agency and the association created non-fungible tokens, each designed to tell the story of why a woman was sentenced to prison and priced at the amount it would cost to free them.

Other winners from the region include TBWA\RAAD Dubai for its “Chickenstock” campaign for KFC, which won a silver trophy, the UAE Government Media Office for “The Warm Winter Livestream” campaign, which won a bronze trophy, and VMLY&R Commerce MENA Dubai’s “Twitter Feminine Arabic” campaign for Twitter, which won a silver trophy.

Carla El-Maalouli, head of marketing for Twitter in the MENA region, said the company was honored to be recognized at the festival for a campaign “that captures our ethos of inclusivity.”

“As a company, Twitter is continuously exploring new ideas and projects to ensure the platform is representative of the diverse voices that shape the conversation and the Arabic Feminine language setting is a continuation of our work around inclusive language,” she added.

The special awards of the night included:

Creative Company of the Year (previously Holding Company of the Year): WPP

Network of the Year: Ogilvy

Independent Network of the Year: Serviceplan Group

Agency of the Year: Dentsu Creative, Bengaluru

Independent Agency of the Year: We Believers, Brooklyn, USA

Creative Brand of the Year: Burger King

The Regional Network of the Year for Europe, Middle East and Africa was awarded to Publicis Worldwide.


A look back at how Arab News marked its 50th anniversary

Updated 31 December 2025
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A look back at how Arab News marked its 50th anniversary

  • In a year crowded with news, the paper still managed to innovate and leverage AI to become available in 50 languages
  • Golden Jubilee Gala, held at the Diplomatic Quarter in Riyadh, now available to watch on YouTube

RIYADH: In 2025, the global news agenda was crowded with headlines concerning wars, elections and rapid technological change.

Inside the newsroom of Arab News, the year carried additional weight: Saudi Arabia’s first English-language daily marked its 50th anniversary.

And with an industry going through turmoil worldwide, the challenge inside the newsroom was how to turn a midlife crisis into a midlife opportunity. 

For the newspaper’s team members, the milestone was less about nostalgia than about ensuring the publication could thrive in a rapidly changing and evolving media landscape.

“We did not want just to celebrate our past,” said Faisal J. Abbas, editor-in-chief of Arab News. “But more importantly, we were constantly thinking of how we can keep Arab News relevant for the next five decades.”

Faisal J. Abbas, editor-in-chief of Arab News. (Supplied)

The solution, he added, came down to two words: “Artificial intelligence.”

For the Arab News newsroom, AI was not a replacement for journalism but as a tool to extend it.

“It was like having three eyes at once: one on the past, one on the present, and one on the future,” said Noor Nugali, the newspaper’s deputy editor-in-chief.

Noor Nugali, deputy editor-in-chief of Arab News. (Supplied)

One of the first initiatives was the 50th anniversary commemorative edition, designed as a compact historical record of the region told through Arab News’ own reporting.

“It was meant to be like a mini history book, telling the history of the region using Arab News’ archive with a story from each year,” said Siraj Wahab, acting executive editor of the newspaper.

The issue, he added, traced events ranging from the outbreak of the Lebanese civil war in 1975 to the swearing-in of Donald Trump, while also paying homage to former editors-in-chief who shaped the newspaper’s direction over five decades.

The anniversary edition, however, was only one part of a broader strategy to signal Arab News’ focus on the future.

To that end, the paper partnered with Google to launch the region’s first AI-produced podcast using NotebookLM, an experimental tool that synthesizes reporting and archival material into audio storytelling.

The project marked a regional first in newsroom-led AI audio production.

The podcast was unveiled during a special 50th anniversary ceremony in mid-November, held on the sidelines of the Arab Media Forum, hosted by the Dubai Future Foundation. The event in the UAE’s commercial hub drew regional media leaders and officials.

Remarks at the event highlighted the project as an example of innovation in legacy media, positioning Arab News as a case study in digital reinvention rather than preservation alone.

“This is a great initiative, and I’m happy that it came from Arab News as a leading media platform, and I hope to see more such initiatives in the Arab world especially,” said Mona Al-Marri, director-general of the Government of Dubai Media Office, on the sidelines of the event.

“AI is the future, and no one should deny this. It will take over so many sectors. We have to be ready for it and be part of it and be ahead of anyone else in this interesting field.”

Behind the scenes, another long-form project was taking shape: a documentary chronicling Arab News’ origins and its transformation into a global, digital-first newsroom.

“While all this was happening, we were also working in-house on a documentary telling the origin story of Arab News and how it transformed under the current editor into a more global, more digital operation,” said Nugali.

The result was “Rewriting Arab News,” a documentary examining the paper’s digital transformation and its navigation of Saudi Arabia’s reforms between 2016 and 2018. The film charted editorial shifts, newsroom restructuring and the challenges of reporting during a period of rapid national change.

The documentary was screened at the Frontline Club in London, the European Union Embassy, Westminster University, and the World Media Congress in Bahrain. It later became available on the streaming platform Shahid and onboard Saudi Arabian Airlines.

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)

It was also nominated for an Association for International Broadcasting award.

In early July, a special screening of the documentary took place at the EU Embassy in Riyadh. During the event, EU Ambassador to Saudi Arabia Christophe Farnaud described the film as an “embodiment” of the “incredible changes” that the Kingdom is undergoing.

“I particularly appreciate … the historical dimension, when (Arab News) was created in 1975 — that was also a project corresponding to the new role of the Kingdom,” Farnaud said. “Now the Kingdom has entered a new phase, a spectacular phase of transformation.”

Part of the documentary is narrated by Prince Turki Al-Faisal, the former Saudi ambassador to the US, who in the film delves into the paper’s origins.

Prince Turki Al-Faisal, the former Saudi ambassador to the US. (AN photo)

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter.

Hosted by the Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama, the evening featured a keynote address by Prince Turki, who spoke about Arab News’ founding under his father, the late King Faisal, and its original mission to present the Kingdom to the English-speaking world.

The Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama (far left). (AN photo)

Arab News was established in Jeddah in 1975 by brothers Hisham and Mohammed Ali Hafiz under the slogan to give Arabs a voice in English while documenting the major transformations taking place across the Middle East.

The two founders were honored with a special trophy presented by Prince Turki, Assistant Media Minister Abdullah Maghlouth, Editor-in-Chief Abbas, and family member and renowned columnist Talat Hafiz on behalf of the founders. 

During the gala, Abbas announced Arab News’ most ambitious expansion yet: the launch of the publication in 50 languages, unveiled later at the World Media Congress in Madrid in cooperation with Camb.AI.

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)

The Madrid launch in October underscored Arab News’ aim to reposition itself not simply as a regional paper, but as a global platform for Saudi and Middle Eastern perspectives.

The event was attended by Princess Haifa bint Abdulaziz Al-Mogrin, the Saudi ambassador to Spain; Arab and Spanish diplomats; and senior editors and executives.

As the anniversary year concluded, Arab News released the full video of the Golden Jubilee Gala to the public for the first time, making the event accessible beyond the room in which it was held.

For a newspaper founded in an era of typewriters and wire copy, the message of its 50th year was clear: longevity alone is not enough. Relevance, the newsroom concluded, now depends on how well journalism adapts without losing sight of its past.