Turkish Twitter users slam Zara for using food in latest shoe campaign 

The fast fashion brand’s campaign sparked anger online. (AFP)
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Updated 16 June 2022
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Turkish Twitter users slam Zara for using food in latest shoe campaign 

DUBAI: Spanish fashion label Zara came under fire in Turkey this week for using food in its latest shoe campaign. 

The advertisement featured images of sandals placed on loafs of bread and colorful heels stuffed with ice cream and fruits.  

The fast fashion brand’s campaign sparked anger online, with social media users accusing Zara of “disrespecting” food, and calling on shoppers to boycott the brand. 

“What kind of ad is that!!!! There are people around the world starving from lack of food and you're playing around with it,” wrote one user on Twitter, while another said: “The bread is sacred for lots of people all over the world. Also some people cannot access bread. Shame on you.”

Other Twitter users are asking the brand to apologize. “You should apologise for this ridiculous advertisement,” tweeted one shopper. 

Twitter users created the hashtag #ZaraHaddiniBil, which translates to “Zara know your place” in Turkish. 

Arab News has reached out to Zara for a comment. 


Mona Tougaard wears bridal look at Dior’s Paris show

Updated 27 January 2026
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Mona Tougaard wears bridal look at Dior’s Paris show

  • Rihanna and Brigitte Macron among attendees at show
  • Design part of new director Jonathan Anderson’s vision

DUBAI/ PARIS: Model Mona Tougaard reportedly turned heads in a bridal-inspired look on the Christian Dior runway during the recent Paris Haute Couture Week.

The runway star, who has Danish, Turkish, Somali and Ethiopian ancestry, wore a sculptural white gown with a one-shoulder silhouette and layered petal-like appliques cascading from the bodice to the full skirt.

The asymmetrical bodice featured draped detailing across the torso, while the skirt flared into a voluminous, floor-length shape.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

The look was finished with oversized floral statement earrings that echoed the dress’s petal motif.

The floral elements echoed the wider vision of Dior’s new creative director Jonathan Anderson, who drew inspiration from nature and his love of ceramics for his first Haute Couture collection since being appointed to the role.

The 41-year-old faces the rare challenge of overseeing all three fashion lines at the house — women’s and men’s ready-to-wear and Haute Couture — becoming the first designer to do so since Christian Dior himself.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Just days after presenting his latest men’s collection during Paris Men’s Fashion Week, the Northern Irish designer returned with his first couture offering.

The collection featured floral motifs on fabrics or as accessories, while sculptural bulbous dresses were inspired by the work of Kenya-born ceramicist Magdelene Odundo.

“When you copy nature, you always learn something,” Anderson declared in his show notes, which compared Haute Couture to a living ecosystem that is “evolving, adapting, enduring.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Other noteworthy pieces included dresses with spherical birdcage-inspired silhouettes, while other models wore vest tops with their dresses gathered around their waists.

The front row at the Rodin Museum reflected the scale of anticipation surrounding Anderson’s couture debut. France’s first lady Brigitte Macron arrived early, while Lauren Sanchez Bezos swept in shortly after.

Actor Parker Posey twirled briefly in a trench-style dress, playing to the room before settling in.

Then the space fell into a collective pause as celebrities and editors alike waited for Rihanna. When the pop star finally took her seat, the lights dropped and the show began.

Before the show, Anderson admitted in an interview with the Business of Fashion website that he previously thought couture was “irrelevant,” adding that he never really “understood the glamour behind it.”

“Now, I feel like I’m doing a Ph.D. in couture,” he explained.