Coke Studio music hit brings visibility to Pakistan in Marvel’s first Muslim superheroine series

The collage of photos shows a posture of Ms. Marvel (left) and Hasan Raheem and Talal Qureshi (right). (Photo courtesy: Social media/coke_studio)
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Updated 15 June 2022
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Coke Studio music hit brings visibility to Pakistan in Marvel’s first Muslim superheroine series

  • ‘Peechay Hutt’ from Coke Studio’s latest edition will be featured in ‘Ms. Marvel’ soundtrack
  • Official 'Ms. Marvel' poster already features artwork by Pakistani illustrator Shehzil Malik

KARACHI: The producer of “Peechay Hutt,” a Pakistani hit featured in the “Ms. Marvel” series, said on Tuesday the collaboration was bringing more visibility to Pakistan through one of the most exciting things the country has to offer: its music. 

Co-directed by Oscar-winning Pakistani filmmaker Sharmeen Obaid-Chinoy, “Ms. Marvel” is the first Muslim character to have her own comic book series and has already made history for South Asian and Muslim representation.

It stars Pakistani-Canadian actor Iman Vellani as the lead character, Kamala Khan, a 16-year-old high school student and superhero fangirl who discovers she has powers of her own.

The official “Ms. Marvel” poster already features artwork by Pakistani illustrator Shehzil Malik and now will also have Pakistani music in its soundtrack — “Peechay Hutt” (“Back off”) by Hasan Raheem, Talal Qureshi, and Justin Bibis, which features in the 14th edition of the country's most popular music show, Coke Studio, curated and produced by Zulfiqar “Xulfi” Jabbar Khan.

Khan announced the collaboration in an Instagram post.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Xulfi (@zulfiqarjkhan)

“I am overjoyed, probably a little speechless as well. It is a dream come true,” Xulfi told Arab News. “It is visibility as well as awareness regarding Pakistan for the world. Coke Studio and ‘Ms. Marvel,’ we are both trying to do the same thing — both wanting to talk to the world about what Pakistan is.”

“Through art, through art we tell our identity to people,” he said. “We offer something extremely interesting and exciting to the world; the way we are and the kind of music we have.”

The song is about taking charge, standing out and winning.

For Xulfi, it is very relevant to “Ms. Marvel.”

“Like the words ‘rasta chhodiye ab hum aa gaye’ (‘get out of the way, we are here now’),” he said. “It is a Pakistani superhero and the song answers so many things.”

The "Ms. Marvel" series premiered on the Disney+ streaming service on June 8, 2022, and will consist of six episodes, concluding on July 13.


UK announces ‘major reset’ of Pakistan development partnership with new trade, climate, education initiatives

Updated 10 December 2025
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UK announces ‘major reset’ of Pakistan development partnership with new trade, climate, education initiatives

  • UK commits to increased investment-led cooperation in climate, business regulation and higher education
  • London shifts from aid donor to investment-focused partner as bilateral trade crosses $7.3 billion

ISLAMABAD: The United Kingdom on Wednesday unveiled what it called a “major reset” in its development partnership with Pakistan, announcing new investment-focused cooperation, education programs and a bilateral climate compact during a visit by UK Minister for Development Jennifer Chapman.

The trip marks the first federal-level development dialogue between the two governments in eight years and reflects London’s shift from a traditional aid-donor role toward investment-based partnerships. The British government said the new approach aims to use UK expertise to help partner economies build capacity and unlock domestic growth.

Pakistan-UK trade has also reached a record high, crossing £5.5 billion ($7.3 billion) for the first time, with more than 200 British firms now active in Pakistan, an increase London says signals growing two-way commercial confidence.

“Pakistan is a crucial partner for the UK. We work together to tackle the drivers behind organized crime and illegal migration, keeping both our countries safer,” Chapman was quoted as saying in a statement by the British High Commission in Islamabad. 

“Our strong bilateral trading relationship brings jobs and growth to us both. And we’re working together to tackle climate change, a global threat.”

The minister and Prime Minister Shehbaz Sharif on Tuesday jointly launched a package of business regulatory reforms aimed at improving Pakistan’s investment climate and making it easier for UK firms to operate. Officials said the initiative supports Pakistan’s economic recovery agenda and creates new commercial avenues for British companies.

A second key announcement was the next phase of the Pak-UK Education Gateway, developed with the British Council and Pakistan’s Higher Education Commission. The expanded program will enable joint research between universities in both countries, support climate- and technology-focused academic collaboration, and introduce a startup fund to help commercialize research. The Gateway will also promote UK university courses delivered inside Pakistan, giving students access to British degrees without traveling abroad.

Accompanied by Pakistan’s Minister for Climate Change Dr. Musadik Malik, Chapman also launched a Green Compact, a framework for climate cooperation, green investment, environmental protection and joint work at global climate forums.

The UK emphasized it remains one of Pakistan’s largest development partners, citing ongoing work in education, health, climate resilience and anti-trafficking capacity building. 

During the visit to Pakistan, Chapman will meet communities benefiting from UK-supported climate programs, which London says helped 2.5 million Pakistanis adapt to climate impacts in the past year, and observe training of airport officers working to prevent human trafficking.

“We remain firm friends of Pakistan, including in times of crisis, as shown through our floods response,” Chapman said. “And we know to accelerate growth in both our countries, we must work together in partnership to tackle the problems we face.”