Pink 'soul refresher,' Rooh Afza, unites wilting Indians and Pakistanis

In this photograph taken on May 25, 2022, a vendor prepares to serve Rooh Afza watermelon beverages to customers along a roadside stall in Karachi. (AFP/File)
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Updated 09 June 2022
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Pink 'soul refresher,' Rooh Afza, unites wilting Indians and Pakistanis

  • Rooh Afza first sold in 1907 in Old Delhi by traditional healer Hakim Hafiz Abdul Majeed, company split into two at partition
  • In Pakistan, the drink is a particular favourite in holy month of Ramadan, when it is served as thirst-quencher with Iftar feast

NEW DELHI: Pakistan and India have fought three wars and countless skirmishes, but as summers get hotter with climate change, their peoples are united by love for a cooling 115-year-old pink libation with a secret recipe.

The ultra-sweet concoction of herbs and fruits, Rooh Afza -- which translates as "refresher of the soul" -- has not only survived the 1947 partition of the two countries but thrived on both sides of the border.




In this photograph taken on April 28, 2022, a vendor displays Rooh Afza beverage bottles to customers at a market in Karachi. (AFP/File)

On a furnace-hot recent day in Old Delhi, the formidable vendor Firoza chops up in a metal cauldron an ice block delivered to her by motorbike down the tight alleyways.

She then stabs the top of a bottle of Rooh Afza and squeezes in the viscous, lipstick-red concentrate before attacking a milk carton and adding that too, along with pieces of watermelon.

This is the 50-year-old's own special version, "Sharbat e Mohabbat" ("Drink of Love") -- every vendor has their own -- which she sells for 20 rupees ($0.25) per plastic goblet.

"We use more than 12 bottles of Rooh Afza and 20 boxes of milk, even 30 at times, and up to 40 when business is good," she told AFP in her booming voice, hoarse from hawking her elixir.

"I took over this shop a decade ago when my husband passed away. He started selling Rooh Afza here some 40-50 years ago. It's my only source of income."

In Pakistan, the drink is a particular favourite in the holy month of Ramadan, when it is served as an evening thirst-quencher with the Iftar feast, when Muslims break their fast.

But served in desserts, milk and custards, it remains popular throughout Pakistan's summer season, during which temperatures hit 50 degrees Celsius (122 degrees Fahrenheit) earlier this year.




In this photograph taken on May 25, 2022, a vendor prepares to serve Rooh Afza watermelon beverages to customers along a roadside stall in Karachi. (AFP/File)

At one roadside stall in the megacity of Karachi, owner Muhammad Akram handles a hectic cash flow of dog-eared banknotes proffered by eager customers.

"A homeless man once suggested that if I blended Rooh Afza with diced watermelon it would be delicious," he told AFP. "The taste was marvellous."

At the same stall, Abdul Qahar works 12-hour shifts commanding a dozen staff serving tankards of Rooh Afza brimming with chunks of ruby watermelon, topped with a date and speared with a straw.

"It soothes the spirit," said 25-year-old housewife Neelam Fareed, who travelled five kilometres (three miles) on a moped with her husband just for a drink.

Rooh Afza was first sold in 1907 in Old Delhi, the congested heart of the Indian capital, by Hakim Hafiz Abdul Majeed, a traditional healing practitioner.

In 1947, with the partition of British India, one son stayed in Delhi while the other upped sticks for the new Pakistan.

They set up factories in each country -- as well as one in East Pakistan, which became Bangladesh in 1971 after a bloody independence war -- under two firms, Hamdard India and Hamdard Pakistan.

Hamid Ahmed, the great-grandson of the founder, who runs the Indian business, said the recipe had not changed in the last 115 years.

"It's a big secret; even the people at the factory will not know it... There would be, I think, three people who would know it," the 45-year-old told AFP with a chuckle.

Apart from being served ice cold, the drink's blend of fruits and herbs is thought to help with the northern subcontinent's dusty summer winds, known as the loo.

Since South Asia is suffering ever-hotter summers, a phenomenon blamed on climate change, the future is bright -- for Hamdard's business prospects at least.

"I think with global warming, temperatures are increasing... the relevance of Rooh Afza is not going anywhere soon," Ahmed told AFP. "Sales are increasing."


Saudi business delegation to arrive in Pakistan today to explore investment opportunities 

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Saudi business delegation to arrive in Pakistan today to explore investment opportunities 

  • Saudi deputy investment minister, representatives of 30-35 Saudi companies part of delegation, says Pakistani minister
  • Saudi Arabia recently reaffirmed its commitment to expedite investment package for Pakistan worth $5 billion

ISLAMABAD: A high-level Saudi business delegation led by the Kingdom’s deputy investment minister will arrive in Pakistan today, Sunday, to explore investment opportunities in various economic sectors, Federal Minister for Petroleum Musadik Malik confirmed a day earlier. 

Pakistan and Saudi Arabia, who enjoy fraternal ties rooted deep in shared culture, religion and economic cooperation, have witnessed a flurry of official visits in recent weeks. Saudi Foreign Minister Prince Faisal bin Farhan traveled to Islamabad earlier in April before Prime Minister Shehbaz Sharif’s two-day visit to the Kingdom to attend a World Economic Forum meeting where he met Saudi officials. 

“The Saudi Deputy Investment Minister is visiting Pakistan tomorrow,” Malik, who is also the focal person for Saudi-Pak bilateral collaboration, told reporters at a news conference in Lahore on Saturday. 

“He is bringing representatives from 30 to 35 companies whose CEOs are coming here.”

The Pakistani minister maintained his country had always cherished cordial ties with the Kingdom, though it had not managed to turn this “relationship of friendship into a relationship of stability and progress.”

He said Pakistan mostly discussed its financial concerns with the Saudi authorities and requested their support. However, the present government wanted to change that by focusing its bilateral conversations on mutually beneficial progress and development, not aid and assistance.

The minister said the two sides discussed a new refinery project during the recent engagements that would be used for export purposes to earn foreign revenue. Additionally, food security was also discussed to further strengthen Pakistan’s agricultural sector.

He informed that Prime Minister Sharif wanted the country’s “private sector to take the lead on this path to progress.”

“That is why Saudi investors have been invited to come here,” he continued. “They will sit with Pakistani companies and figure out ways to connect the Pakistani talent with the capital and investment needed at the international level for the IT revolution.”

Malik said the bilateral collaboration would primarily benefit small businesses, particularly the technology companies established by young students who were likely to get a significant amount of investment from Saudi entrepreneurs.

He expressed optimism that chemical, energy and agricultural companies would also gain an advantage from the ongoing bilateral collaboration between the two sides.

Apart from Pakistan and Saudi Arabia’s fraternal ties, the Kingdom is particularly important to Islamabad as it is home to over 2.7 million Pakistani expatriates and serves as the top source of remittances to the cash-strapped South Asian country.

Both Pakistan and Saudi Arabia have been closely working to increase bilateral trade and investment deals, and the Kingdom recently reaffirmed its commitment to expedite an investment package worth $5 billion.


Pakistan urges Hajj pilgrims to get vaccinated five days before departure to Saudi Arabia

Updated 11 min 31 sec ago
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Pakistan urges Hajj pilgrims to get vaccinated five days before departure to Saudi Arabia

  • Pakistani pilgrims require to vaccinate themselves against meningitis, seasonal influenza and polio
  • The vaccinations are done at Hajji camps during the day in all major cities around the country

ISLAMABAD: Pakistan’s religious affairs ministry on Saturday asked Hajj pilgrims to get themselves vaccinated at least five days before departure to Saudi Arabia to avoid inconvenience.
Hajj pilgrims must comply with strict vaccination requirements set by the Saudi Ministry of Health to ensure public safety during one of the world’s largest annual gatherings.
Mandatory vaccines include the meningitis shot, with additional recommendations for the seasonal influenza vaccine, while travelers from regions prone to yellow fever and polio must also provide corresponding immunization certificates.
These precautions are vital to prevent the spread of infectious diseases among millions of pilgrims converging in the kingdom from across the globe.
“The intending pilgrims are advised to visit their respective Hajji camps five days (from 9 am to 5 pm) before their flight to receive vaccination against meningitis, seasonal influenza and polio, besides obtaining a yellow card,” the state-owned Associated Press of Pakistan (APP) news agency quoted a statement issued by the ministry.
“This is a mandatory requirement,” it added.
Hajj is one of the Five Pillars of Islam, which include the core beliefs and practices every Muslim is expected to follow.
The pilgrimage is required to be performed at least once in a lifetime by all adult Muslims who meet the necessary conditions of health and financial stability to travel to and perform the rituals in Makkah.
Pakistan plans to launch the special Hajj flight operation from May 9 that will continue until June 10.


Security forces kill six militants in northwest Pakistan

Updated 04 May 2024
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Security forces kill six militants in northwest Pakistan

  • The intelligence-based operation was carried out in North Waziristan that led to an intense exchange of fire
  • The targeted militants were involved in violent attacks against security forces and civilians in the volatile area

ISLAMABAD: Pakistani security forces carried out an intelligence-based operation in North Waziristan tribal district in the early hours of Saturday, killing six militants after a heavy exchange of fire.
Located in the tribal belt along the Pakistan-Afghanistan border, North Waziristan has historically been known as a volatile region with significant militant activity.
The Pakistani military carried out several major operations in the area to dismantle militant networks and had success in reducing violence.
However, there have been reports of renewed militant activities in the region, prompting the Pakistani security forces to once again increase its focus on these challenges.
“On night 3/4 May 2024, security forces conducted an intelligence based operation in North Waziristan District, on reported presence of terrorists,” the military’s media wing, ISPR, said in a statement.
“During the conduct of operation, intense fire exchange took place between own troops and the terrorists,” it continued, adding that six militants were killed as a result.
The statement informed that the security forces also destroyed militant hideout during the operation and launched a “sanitization operation” in the area while trying to locate any remnants of the militant group.
“The killed terrorists remained actively involved in numerous terrorist activities against security forces as well as target killings of innocent civilians in the area,” the ISPR added.


Pakistan telecom authority seeks review of tax agency directive to block SIMs of non-filers

Updated 04 May 2024
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Pakistan telecom authority seeks review of tax agency directive to block SIMs of non-filers

  • Federal Board of Revenue issued a list of over half a million people who did not file tax returns in 2023
  • Reports indicate that telecom companies showed reluctance to block the SIMs of so many subscribers

ISLAMABAD: The Pakistan Telecommunication Authority (PTA) on Saturday showed reluctance to implement the instructions of the country’s tax collection body to block the SIMs of non-filers, while asking the authority to review its decision.
The development came after the Federal Board of Revenue (FBR) issued a list of over half a million people who did not file income tax returns for 2023, instructing the PTA to block their cellphone SIMs as a penalty.
However, media reports indicated that telecom companies were reluctant to carry out the directives affecting so many subscribers, prompting an official meeting on Friday in which the government decided to act against anyone opposing FBR’s orders.
Still, the PTA circulated a brief notification on Saturday, seeking a review of the FBR’s decision.
“On the issue of blocking of mobile phone SIMs under section 114-B of Income Tax Ordinance, 2001, Pakistan Telecommunication Authority (PTA) has communicated to FBR that the Income Tax General Order (ITGO) in the manner as referred to the Authority needs review before its execution by the concerned entity/entities,” the notification said.
“In the meanwhile, PTA has also initiated consultation with stakeholders on the subject issue,” it added.
Pakistan has traditionally faced the challenge of convincing people to file their tax returns.
However, the government has decided now to implement stringent measures to address the problem, particularly in the context of negotiations for a new International Monetary Fund (IMF) program.
The IMF has frequently urged Pakistan to enhance its revenue collection from non-filers as part of broader economic reforms to support social and development initiatives.
In response, the FBR is taking steps like blocking the SIM cards of non-filers and considering other punitive measures to enforce tax compliance and widen the tax net.


Pakistan’s deputy PM, Saudi foreign minister discuss Muslim world issues at OIC summit

Updated 04 May 2024
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Pakistan’s deputy PM, Saudi foreign minister discuss Muslim world issues at OIC summit

  • Ishaq Dar stresses the significance of ceasefire in Gaza during his meetings with the Kuwaiti, Qatari and Egyptian FMs
  • He also calls for more investment for his country and greater employment opportunities for Pakistanis in the Middle East

ISLAMABAD: Pakistan’s newly appointed Deputy Prime Minister Ishaq Dar met with Saudi Foreign Minister Prince Faisal bin Farhan and other Arab officials on the sidelines of the Organization of Islamic Cooperation (OIC) summit in Gambia on Saturday, emphasizing collective action to address the problems confronting the Muslim world.
The OIC summit is being held against a backdrop of widespread anger over Israel’s military actions in Gaza, which have resulted in the death of nearly 35,000 Palestinians along with a massive destruction of hospitals, schools and residential neighborhoods in the area.
There has been a clear uptick in Islamophobic sentiments and incidents in different parts of the world, particularly since the outset of the conflict last year in October.
The Pakistani deputy prime minister arrived in Gambia on Wednesday to present his country’s perspective on a wide range of issue, including the war in Gaza and the rights situation in the Indian-administered Kashmir.
“Deputy Prime Minister and Foreign Minister Mohammad Ishaq Dar @MIshaqDar50 today met Foreign Minister of Saudi Arabia H.R.H. Prince Faisal bin Farhan Al Saud @FaisalbinFarhan in Banjul, The Gambia,” the foreign office said in a social media post.
“They discussed strengthening strategic and economic relations between Pakistan and Saudi Arabia and enhancing economic cooperation and investment,” it continued. “They called for a ceasefire in Gaza and emphasized the importance of OIC’s role in addressing challenges concerning the Muslim Ummah including Islamophobia and the situations in Palestine and Kashmir.”

Dar also held separate meetings with the foreign ministers of Kuwait, Egypt and Qatar.
During his conversation with Abdullah Ali Al Yahya of Kuwait, he discussed the possibility of further strengthening bilateral cooperation.
He noted the government wanted to transform the “traditionally fraternal ties with Kuwait into a mutually beneficial economic partnership.”
Dar also discussed further consolidation in trade and investment with Qatar’s Sheikh Mohammed bin Abdulrahman Al Thani while seeking more employment opportunities for young Pakistanis.
He emphasized on an immediate ceasefire in Gaza during his interactions for all Arab officials, commending Egypt’s role in supporting international humanitarian assistance for Palestine in his meeting the Egyptian Foreign Minister Sameh Hassan Shoukry.