Picking home decorations and accessories can be hard for households as it requires a theme and an aesthetic sense.
However, a frame in the living room with one good saying or a Qur’anic verse is a must-have in every Arab-Muslim home to reflect its religious affiliation.
With a skillful touch, Hafeth by Gardenia can introduce you to a collection of handmade canvas concept embroideries.
Hafeth by Gardenia is a line produced by Saudi fashion designer Gardenia Hafiz.
She has selected verses from the Qur’an that are full of life wisdom and turned them into a beautiful visual narration by mixing words and colors. Beads, sequins and silk threads are key elements in all pieces.
One typically inspiring piece is “Kindness,” a perfect combination of color, pattern and texture inspired by Surat Ibrahim, verse 24: “Do you not see how God makes comparisons? A good word is like a good tree whose root is firm and whose branches are high in the sky.”
The handmade work features a tree made with different shades of green and brown. The background is made of light beige Italian linen, with the words of the verse embroidered to the side.
Islamic art is usually made of complex shapes and such pieces liven up the spaces they are hung in.
The size of the pieces varies from 30 cm to 1 meter long; customized designs and larger sizes are also available. Large pieces take up to two months to make, while smaller pieces can take around 16 hours, depending on the amount of hand embroidery included.
A significant percentage of the proceeds goes to local charities to help those in need. You
can find these pieces in bazaars, as well as on the website: https://gardeniahafiz.shop/
What We Are Buying Today: Hafeth by Gardenia
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What We Are Buying Today: Hafeth by Gardenia
- The handmade work features a tree made with different shades of green and brown
Imaan Hammam stars in festive campaign for Estee Lauder
DUBAI: Dutch-Egyptian-Moroccan model Imaan Hammam is starring in a new festive-season campaign for Estee Lauder.
The model took to Instagram recently to share three photos from the campaign, in which she poses in a red gown alongside models Karlie Kloss and Paulina Porizkova, amid oversized Christmas decorations and baubles.
Hammam was announced as a global ambassador for the US cosmetics giant in 2023.
She spoke about the appointment in an interview with Estee Lauder: “This is the most amazing opportunity to represent and empower girls around the world.
“As a Moroccan-Egyptian woman, I am incredibly honored to take on this role as with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space.”
In 2024, she was the face of a campaign promoting Estee Lauder’s collaboration with acclaimed Indian designer Sabyasachi Mukherjee.
The brands launched a lipstick collection — each lipstick is encased in packaging adorned with the signature Sabyasachi Tiger medallion, crafted from 24 karat gold.
One of the most in-demand models in the industry, she was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for major fashion houses including Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera.
And starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and more.
The model is also making waves outside the world of fashion with her cultural archival platform, Ayni.
Launched earlier this year, Ayni is a social media platform dedicated to preserving and celebrating Arab artistic expression by highlighting significant contributions to film, art, music and literature.
In a video she previously shared on the Ayni Instagram account, she said: “For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”
She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”
