LamChoko is a Saudi brand that sells one-of-a-kind handmade chokers and jewelry sets that will add an exotic edge to any outfit.
Chokers reached the peak of their popularity in the Nineties, but the accessory has made several re-appearances in fashion trends in the years since, and LamChoko is banking on the phrase “Old is gold” having some truth behind it.
The choker remains an essential addition to any woman’s wardrobe, not least because its easy-to-wear adaptability means it can be matched with numerous styles and is suitable for many different age ranges.
Chokers can be made from velvet, beads, leather, precious metals, and other materials, and can be embellished with sequins, studs, or pendants, among other things.
LamChoko also sells seasonal collections, including bright, simple chokers for summer, feathery ones for winter, gold and silver tones for Eid, and an 18-karat-gold necklace that can be worn year round, but is especially popular during Ramadan.
Besides its chokers, LamChoko also offers earrings, and customized necklaces, which customers can personalize with their names, initials, or even designs that are special to them for nostalgic reasons.
Most of LamChoko’s showcased products are handmade in Saudi Arabia. Others are imported from India and Russia.
For more information, visit @lamchoko on Instagram.
What We Are Buying Today: LamChoko
https://arab.news/687na
What We Are Buying Today: LamChoko
Imaan Hammam stars in festive campaign for Estee Lauder
DUBAI: Dutch-Egyptian-Moroccan model Imaan Hammam is starring in a new festive-season campaign for Estee Lauder.
The model took to Instagram recently to share three photos from the campaign, in which she poses in a red gown alongside models Karlie Kloss and Paulina Porizkova, amid oversized Christmas decorations and baubles.
Hammam was announced as a global ambassador for the US cosmetics giant in 2023.
She spoke about the appointment in an interview with Estee Lauder: “This is the most amazing opportunity to represent and empower girls around the world.
“As a Moroccan-Egyptian woman, I am incredibly honored to take on this role as with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space.”
In 2024, she was the face of a campaign promoting Estee Lauder’s collaboration with acclaimed Indian designer Sabyasachi Mukherjee.
The brands launched a lipstick collection — each lipstick is encased in packaging adorned with the signature Sabyasachi Tiger medallion, crafted from 24 karat gold.
One of the most in-demand models in the industry, she was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for major fashion houses including Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera.
And starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and more.
The model is also making waves outside the world of fashion with her cultural archival platform, Ayni.
Launched earlier this year, Ayni is a social media platform dedicated to preserving and celebrating Arab artistic expression by highlighting significant contributions to film, art, music and literature.
In a video she previously shared on the Ayni Instagram account, she said: “For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”
She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”
