Disneyland’s new advert calls Arab audiences to Paris this summer

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Updated 23 May 2022
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Disneyland’s new advert calls Arab audiences to Paris this summer

DUBAI: Leading entertainment resort Disneyland Paris has released its first advert specifically for Arab audiences featuring Dubai-based influencer Sara Karrit.

Airing in the UAE and KSA, the advert is produced by Dubai-based local agency ArabyAds, and features Karrit sharing her dream of visiting Disneyland with her son on the occasion of the destination’s 30th anniversary.

Samira Tachfint, sales and marketing director at Disneyland Paris told Arab News: “Arab audiences, especially those based in the GCC, have always been a major part of our international audience base.

“There is a strong appetite among Emirati/GCC families for Disney destinations and at Disneyland Paris they have access to the ultimate magical experience just 6 hours away by air.”

A large number of Arab families visit every year, particularly during summer, said Tachfint. “Our bespoke luxury offerings and our ever-evolving entertainment encourage repeat visits.”

Disneyland Paris’ 30th-anniversary celebrations include Premier Access Ultimate, a digital service being launched this summer that will provide guests with one-time expedited access to 12 of the most popular attractions, in addition to new shows and experiences.

Tachfint said: “As we mark our 30th anniversary, we produced this ad to celebrate the connection we have forged with our GCC visitors over the past three decades. The ad, produced completely in the GCC and starring local talent, showcases how the magic of Disneyland Paris is alive for different generations and genders.”

Disneyland Paris is the most visited tourist destination in Europe — ahead of the Louvre and Eiffel Tower combined — with more than 16 million annual visitors, according to the company.


UAE outlines approach to AI governance amid regulation debate at World Economic Forum

Updated 22 January 2026
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UAE outlines approach to AI governance amid regulation debate at World Economic Forum

  • Minister of State Maryam Al-Hammadi highlights importance of a robust regulatory framework to complement implementation of AI technology
  • Other experts in panel discussion say regulators should address problems as they arise, rather than trying to solve problems that do not yet exist

DUBAI: The UAE has made changes to 90 percent of its laws in the past four years, Maryam Al-Hammadi, minister of state and the secretary-general of the Emirati Cabinet, told the World Economic Forum in Davos on Wednesday.

Speaking during a panel discussion titled “Regulating at the Speed of Code,” she highlighted the importance of having a robust regulatory framework in place to complement the implementation of artificial intelligence technology in the public and private sectors.

The process of this updating and repealing of laws has driven the UAE’s efforts to develop an AI model that can assist in the drafting of legislation, along with collecting feedback from stakeholders on proposed laws and suggesting improvements, she said.

Although AI might be more agile at shaping regulation, “there are some principles that we put in the model that we are developing that we cannot compromise,” Al-Hammadi added. These include rules for human accountability, transparency, privacy and data protection, along with constitutional safeguards and a thorough understanding of the law.

At this stage, “we believe AI can advise but still (the) human is in command,” she said.

Authorities in the UAE are aiming to develop, within a two-year timeline, a shareable model to help other nations learn and benefit from its experiences, Al-Hammadi added.

Argentina’s minister of deregulation and state transformation, Federico Sturzenegger, warned against overregulation at the cost of innovation.

Politicians often react to a “salient event” by overreacting, he said, describing most regulators as “very imaginative of all the terrible things that will happen to people if they’re free.”

He said that “we have to take more risk,” and regulators should wait to address problems as they arise rather than trying to create solutions for problems that do not yet exist.

This sentiment was echoed by Joel Kaplan, Meta’s chief global affairs officer, who said “imaginative policymakers” often focus more on risks and potential harms than on the economic and growth benefits of innovation.

He pointed to Europe as an example of this, arguing that an excessive focus on “all the possible harms” of new technologies has, over time, reduced competitiveness and risks leaving the region behind in what he described as a “new technological revolution.”