Netflix launches new collection and features on Global Accessibility Awareness Day

Netflix will display badges for shows and films that have AD and SDH on web and iOS. (Supplied)
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Updated 23 May 2022
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Netflix launches new collection and features on Global Accessibility Awareness Day

  • “Celebrating Disability with Dimension” collection features 50+ shows and films about people with disabilities

DUBAI: Netflix is marking Global Accessibility Awareness Day (May 19) by launching a new collection, “Celebrating Disability with Dimension” that features over 50 shows and movies highlighting characters and stories about people living with disabilities.

The collection includes shows such as “Raising Dion,” “Special,” and “Atypical” and movies that include “The Fundamentals of Caring” and “Feel the Beat.”

“How we access stories has changed a lot,” said Heather Dowdy, Netflix’s director of product accessibility, in a blog post.

“Whether it’s video conference calls, texting, or the flashing doorbell, nowadays technology can build bridges to access for many people living with disabilities.”

Netflix is therefore expanding its language availability of Audio Descriptions (AD) and Subtitles for the Deaf and Hard of Hearing (SDH). These features will be made available across more of the streaming giant’s catalog in languages including Spanish, Portuguese, and French.

“For decades, your access to entertainment was determined by where you lived and what language you spoke, meaning that until recently people who needed AD or SDH could only enjoy a story if it was made in their local language,” said Dowdy.

“By increasing our SDH and AD language availability to over 20 languages, we hope to give all of our members the ability to see their lives reflected on screen, no matter where you’re from, what language you speak, or what abilities you have.”

Netflix will also display badges for shows and films that have AD and SDH on web and iOS, as well as host accessibility screenings in select countries around the world.

“With over 1 billion people living with disabilities globally, the opportunity to tell more inclusive stories and bond within our communities over storytelling is tremendous,” said Dowdy.


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
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Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.