TikTok says Pakistan Ramadan campaign got 2.5 billion views

The US head office of TikTok is shown in Culver City, California, US, Sept. 15, 2020. (REUTERS)
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Updated 13 May 2022
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TikTok says Pakistan Ramadan campaign got 2.5 billion views

  • TikTok campaign featuring popular celebrities successfully engaged millions on video-sharing platform
  • The company exclusively launched in-app effects and filters to help users express themselves on Eid Al-Fitr

ISLAMABAD: Popular video platform TikTok announced on Thursday it managed to garner nearly 2.5 billion views in Pakistan during the holy month of Ramadan with its #StitchKindness campaign.

The campaign, which was launched during the Islamic month when Muslims around the world fast from dawn to dusk, imparted the message of kindness and sharing among users.

#StitchKindness featured Pakistani celebrities, such as actress Urwa Hocane, singer Bilal Khan and popular TikTok content creators Romaisa Khan and Aiman Zaman.

“The hashtag #StitchKindness crossed 1 billion views and featured videos highlighting selfless and hardworking people who help others while fasting and adhering to their duties in trying conditions,” read a press release circulated by TikTok.

“Content creators across Pakistan created a chain of kindness by stitching their videos with the TikTok ad for this campaign that celebrated and honored the efforts of these unsung heroes during Ramadan,” it added.

#MaheRamzan was another engaging trend that crossed 675.5 million views. Using the second hashtag, millions of users shared their favorite Ramadan traditions on TikTok during the holy month.

Moreover, the #RamzanRoutine initiative educated TikTok users about fitness and self-care while enjoying Sehr and Iftar and received more than 208.1 million views on the platform.

Users also shared their favorite Ramadan food videos using the hashtag #IftarKiTayyari, which garnered over 257.3 million views.

The campaign ended on a high note on Eid Al-Fitr, with the community interacting with #EidKiKhushiyan over 268.3 million times along with exciting in-app effects and filters launched exclusively for the festive occasion.


Pakistan mulls space-based monitoring to support port expansion, maritime safety

Updated 53 min 6 sec ago
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Pakistan mulls space-based monitoring to support port expansion, maritime safety

  • Minister says satellite technology could aid port planning and environmental protection
  • Islamabad seeks to modernize ports as it eyes transshipment role, Central Asian trade

KARACHI: Pakistan is considering the use of space-based monitoring systems to support port expansion, maritime safety and environmental protection, the country’s maritime affairs minister said on Wednesday, as he visited the headquarters of the national space agency.

The visit comes as Islamabad seeks to position itself as a transshipment hub by upgrading cargo handling, streamlining import and export processes and offering its southern ports on the Arabian Sea to landlocked Central Asian states as trade gateways.

“Advanced space-based monitoring systems can play a vital role in safeguarding seas, improving maritime management and strengthening responses to environmental threats,” Maritime Affairs Minister Muhammad Junaid Anwar Chaudhry said, according to a statement released after his visit.

Chaudhry was briefed on satellite-based assessments identifying potential sites for new ports, as well as tools for maritime traffic monitoring and disaster response.

Pakistan has been working to expand and modernize its port infrastructure to improve efficiency and attract regional cargo flows, particularly as it seeks to enhance connectivity through its coastline along the Arabian Sea.

During the visit, officials from the Pakistan Space and Upper Atmosphere Research Commission (SUPARCO) outlined the use of high-resolution satellite imagery, artificial intelligence and digital modelling to monitor ports, track cargo dwell time, detect oil spills and support search-and-rescue operations at sea.

“We can benefit from continuous monitoring of coastal ecosystems to assess water quality, sediment dispersion and overall environmental health,” Chaudhry said, adding that data-driven approaches were essential for informed policymaking in the maritime sector.

He also highlighted the growing risks posed by climate change, including rising sea levels, coastal erosion and extreme weather events, and said stronger cooperation between maritime authorities and scientific institutions was needed to protect coastal communities and infrastructure.

SUPARCO officials said the agency was ready to develop artificial intelligence-based solutions for ports and maritime operations, including systems to address customs-related inefficiencies and improve emergency response times.
The minister said the ministry and SUPARCO would move toward formalizing cooperation through a structured framework to support joint initiatives.