ISLAMABAD: Popular video platform TikTok announced on Thursday it managed to garner nearly 2.5 billion views in Pakistan during the holy month of Ramadan with its #StitchKindness campaign.
The campaign, which was launched during the Islamic month when Muslims around the world fast from dawn to dusk, imparted the message of kindness and sharing among users.
#StitchKindness featured Pakistani celebrities, such as actress Urwa Hocane, singer Bilal Khan and popular TikTok content creators Romaisa Khan and Aiman Zaman.
“The hashtag #StitchKindness crossed 1 billion views and featured videos highlighting selfless and hardworking people who help others while fasting and adhering to their duties in trying conditions,” read a press release circulated by TikTok.
“Content creators across Pakistan created a chain of kindness by stitching their videos with the TikTok ad for this campaign that celebrated and honored the efforts of these unsung heroes during Ramadan,” it added.
#MaheRamzan was another engaging trend that crossed 675.5 million views. Using the second hashtag, millions of users shared their favorite Ramadan traditions on TikTok during the holy month.
Moreover, the #RamzanRoutine initiative educated TikTok users about fitness and self-care while enjoying Sehr and Iftar and received more than 208.1 million views on the platform.
Users also shared their favorite Ramadan food videos using the hashtag #IftarKiTayyari, which garnered over 257.3 million views.
The campaign ended on a high note on Eid Al-Fitr, with the community interacting with #EidKiKhushiyan over 268.3 million times along with exciting in-app effects and filters launched exclusively for the festive occasion.
