Arabian Travel Market: NEOM banks on technology and sustainability to promote regenerative tourism

NEOM's Tourism Managing Director Andrew McEvoy spoke at the Arabian Travel Market in Dubai.
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Updated 11 May 2022
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Arabian Travel Market: NEOM banks on technology and sustainability to promote regenerative tourism

DUBAI: As Saudi Arabia is building multimillion-dollar giga-projects, it intends to alter the possibilities of travel through regenerative tourism, with an aim to build things with a circular economy in mind, NEOM Managing Director for Tourism Andrew McEvoy said.  

Speaking at the Arabian Travel Market in Dubai, he said that “the world has commoditized travel.”

“Technology has improved customer experience in most sectors.”

McEvoy highlighted NEOM’s utilization of technology to bring back Arabian culture and history, which is seen to be a huge asset for Saudi Arabia and the region. 

“The future of manufacturing is OXAGON,” he said, referring to the NEOM’s industrial city, which is set to be the largest floating industrial complex in the world.

It is located on the Red Sea close to the Suez Canal, and south of The Line, and it will include the current port of Duba. It will establish the world’s first fully-integrated port and supply chain ecosystem for NEOM.

The net-zero city which will be powered by 100 percent clean energy will seek to seamlessly integrate nature with technology with a blueprint for the future of work, living and sustainability. 

Speaking on the city’s vision, McEvoy said NEOM is building a destination of the future, adding that its value lies in the raw nature, ingenious tech and the Arabian culture.

When asked about legislation on alcohol, he revealed that NEOM is building its own laws and regulations.

“Saudi (Arabia) is not westernizing but modernizing,” McEvoy emphasized.

NEOM’s top executives are attending the ATM, the Middle East’s largest travel and tourism exhibition, that will be addressing the concerns and hopes of the industry in the wake of the COVID-19 pandemic. 

The event is expected to host more than 20,000 visitors and 1,500 exhibitors from 112 destinations over the four days. 


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 19 min 33 sec ago
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”