RIYADH: The “Perfumes of the East” exhibition has made its first international stop in Riyadh. 

It is a collaboration between the Saudi National Museum and the Ministry of Culture in partnership with the Arab World Institute in Paris.

The exhibition, which will continue until Sept. 14 at the museum, provides its guests with a journey through the richness of the Arab world’s perfumes, showcasing the fragrances and scents of the East, the cultural traditions that have influenced perfumes and their significant social role in Saudi culture.

The French ambassador to Saudi Arabia, Ludovic Pouille, and Christophe Farnaud, the EU ambassador, were among the attendees at the opening ceremony, along with other delegates from the Arab World Institute, leaders from the Ministry of Culture and the Museums Commission, and artists from the Kingdom, the Arab world and France.

“Perfumes of the East is an amazing exhibition, which was brought from Paris to Riyadh,” Pouille said. “It was presented first at the Arab World Institute in Paris, and it was a great success ... so many people visited it.

“It is amazing because you mix history and also artworks. You have artists who have been part of this exhibition, and this is the beauty of it. It is not just the history of perfumes in the Middle East, it is more than that.

“I am amazed by the jasmine dress by a young Saudi artist, who was also there in Paris, and of course, you can smell jasmine, but it is more than that. It is about heritage, the Saudi traditions, and I am fond of it,” the French envoy said.

The exhibition highlighted the cultural and historical importance of perfume in Saudi Arabia and the Arab world, providing insight into its origins in the Arabian peninsula, an important trading hub through which aromatic plants and spices were distributed among ancient societies.

“A distinguished exhibition that revives an authentic national heritage in the Kingdom of Saudi Arabia,” said Dalia Seoudy, one of the guests at the museum. “It presents fragrant knowledge and surrounds one of the most important elements of intangible Saudi heritage, a journey between the roses of Taif and the jasmine of the southern region. This museum reminded me of perfumes in Paris, but it is very authentic, creative and beautiful.”

The exhibition has been designed to create a balance of olfactory and visual experiences for visitors, with scent-releasing devices carefully placed and handpicked for the exhibition by internationally acclaimed perfume designer Christopher Sheldrake.

More than 200 artifacts and artworks, both ancient and contemporary, are on display, weaving a narrative of the enduring relationship between the Arab world and perfume.

The exhibition unfolds through distinct spaces — from the raw beauty of nature to bustling town streets and the setting of a private home. This trajectory enables visitors to experience the evolution of perfume-making through a blend of historical treasures and modern artistic expressions.

This exhibition aligns with the National Museum’s commitment to celebrating Saudi Arabia’s cultural heritage and the enduring legacy of Arab and Islamic civilization.

It offers a multi-faceted educational and cultural experience, enriched by accompanying workshops and seminars that delve into the composition of perfumes, the intricate process of their creation, and the artistic design of perfume packaging.

RIYADH: Consumers in Saudi Arabia are moving away from traditional staple soda drinks toward locally produced, high-quality alternatives, says CEO of Kinza Drinks Bandar Okrin.

At the second Saudi Food Show, Okrin told Arab News: “As more people continue to embrace these alternatives, the beverage industry in Saudi Arabia is experiencing a renaissance, with innovation and quality at the forefront.”

The event features more than 1,000 exhibitors from 97 countries, making it a truly international showcase of food and beverage products and services. Held at the Riyadh Front Exhibition & Conference Center, the three-day event ends on May 23.

The Saudi brand has returned this year as the “category beverage sponsor.” Okrin added that its presence as a sponsor fostered a sense of pride and support for local businesses.

Al-Jameel International, a Saudi company that recognized the shift toward locally produced drinks in 2022, introduced Kinza, a carbonated beverage that has quickly gained popularity among locals.

According to the SFS, the Saudi food and beverage sector is projected to experience substantial growth, with an expected annual growth rate of 3.44 percent, set to reach $27.83 billion by 2029.

This places Saudi Arabia as an attractive hub for both local and international players in the F&B sector looking for new prospects.

“We (at Kinza) are determined to shake up the beverage industry that a few large multinational companies have dominated for far too long,” Okrin said. “We currently have a strong presence in all GCC countries: Oman, Bahrain, Qatar, UAE and Kuwait.”

Kinza beverages are also available in Jordan, Sudan, Libya, Tanzania and Senegal.

The company’s goal is to establish a strong market presence and become a household name in global markets, with innovative beverage products that cater to a variety of tastes and preferences.

Okrin said that they aim to establish a strong market presence and brand recognition in these regions by effectively distributing products and building relationships with key stakeholders.

Their booth at SFS showcases their range of flavors, including cola, lemon, citrus and orange. “This year, we introduced new flavors like pomegranate, berries, Saudi cocktail, and carbonated water,” Okrin said.

Last week, Kinza launched diet cola and zero lemon options. “These new varieties will be available in all designated stores within the next two weeks,” he said.

Kinza is part of the Made in Saudi Program that unites ministries, government agencies and the private sector in support of Saudi national products under a single brand, which will contribute to the Kingdom’s economic growth and the realization of Vision 2030.