In this candid and riveting memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid startup and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: Import high-quality, low-cost athletic shoes from Japan.

Today, Nike’s annual sales top $30 billion and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment.