Samaco to supply Sixt car rental with Audi e-tron fleet

The fully electric Audi e-tron vehicles are available in three models.
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Updated 10 April 2022
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Samaco to supply Sixt car rental with Audi e-tron fleet

Samaco Automotive, the official dealer of Audi in Saudi Arabia, signed an agreement with Sixt Rent a Car, to supply the mobility service provider with Audi e-tron vehicles this year. The fully electric vehicles will become a part of the company’s fleet and will be made available to customers during the fourth quarter of 2022, at Sixt Rent a Car’s branches across the central region, eastern province, Tabuk, Jazan, and Saudi Arabian Railways stations in Riyadh and Al-Qurayyat. Following the initial launch, the vehicles will soon be made available all over the Kingdom.

The signing of the agreement took place at the Future Projects Forum, held recently at the Hilton Hotel in Riyadh.

The Audi e-tron GT attracted much attention at the fourth edition of the forum, where it was on display for the first time in the Kingdom.

Earlier last month, an exclusive event was organized in Audi showrooms, where the carmaker invited its customers to discover the RS e-tron GT and reserve their cars, ahead of its arrival in the Kingdom.

Neil Lines, Audi general manager at Samaco Automotive, said: “Audi Saudi Arabia debuts a new era in the field of electric mobility in the Kingdom with its luxurious e-tron, which is expected to achieve the utmost success. This achievement is a result of the strenuous efforts and objectives set by Saudi Arabia’s government toward the electric mobility industry within Vision 2030, which stipulates the Kingdom’s global leadership in sustainable energy and increasing awareness to preserve the environment. The e-tron GT is in line with Vision 2030, which foresees the private sector as a key partner in achieving its goals, as well as the Saudi Green initiative launched by Crown Prince Mohammed bin Salman.”

James Luxbacher, managing director at Sixt Rent a Car, said: “Sixt KSA is very excited to lead the introduction of electric vehicles into the Kingdom. We have closely aligned our goals to the ambitious targets set by the Kingdom in Vision 2030 and the net-zero carbon emission goal by 2060. Becoming an early adopter of electric vehicles signals our commitment to helping the planet and making the air we breathe better for future generations. Reducing reliance on fossil fuels and lowering emissions will help our cities prosper and create a better future for the people of Saudi Arabia.”

The luxury car is available in three models: The Audi e-tron, the Audi e-tron GT Quattro, and the Audi RS e-tron GT, which combines sportiness, comfort, sustainability, and eco-friendliness. Its battery has a net capacity of 83.7 kWh and can be charged from 5 percent to 80 percent in 22.5 minutes via high-power charging stations, making the e-tron a highly efficient sports car, with a range of 100 kilometers after a five-minute charge only.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.