Collaboration key to build sustainable future: Princess Lamia

The conversation between Princess Lamia and Badr Jafar is part of The Business of Philanthropy series of discussions.
Short Url
Updated 06 April 2022
Follow

Collaboration key to build sustainable future: Princess Lamia

Princess Lamia bint Majed Al-Saud, secretary-general of Alwaleed Philanthropies, chaired by Prince Alwaleed bin Talal Al-Saud, shared her perspective on the organization’s local and global humanitarian aid efforts, as well as on her personal philanthropic journey, in an insightful conversation with Badr Jafar, founder of the Center for Strategic Philanthropy at the University of Cambridge Judge Business School.

Princess Lamia expressed her view that philanthropists must embrace cross-sector collaboration, as well as collaboration with each other, if they are to create sustainable networks and avenues for the communities they hope to serve. She highlighted a recent collaborative initiative Alwaleed Philanthropies led, saying: “We approached an organization that cares for disabled people, with a view to forming a partnership with them. We told them that we’d like their people to be Careem captains; this would be possible through the use of a machine that allows people to drive with just their hands. We now have almost 100 disabled Careem drivers.”

She added: “Previously, organizations would donate money and medication as well as health aids and devices to these people, but we wanted to change their lives for the better and to give them lasting economical support. This was made possible through a joint collaboration between the government, Careem, and our foundation.”

Alwaleed Philanthropies was founded in 1980 by Prince Alwaleed bin Talal. Over the past four decades, the organization has invested more than $4 billion on social welfare initiatives across 189 countries, benefiting over 1 billion people worldwide. Its focus lies across four main areas: Community development, empowering women and young people, providing vital disaster relief, and the bridging of cultures.

Jafar said: “The power of strategic philanthropy lies within not just focusing on the immediate, but also on building resilience for the future. The spirit of collaboration is key in this, because we can all go further together.”

The youth of today are playing a pivotal role in the future of strategic philanthropy. In particular, next-gen donors’ embrace of technology and boundary-blurring innovations is creating opportunities for more accessible and transparent giving mechanisms.

“Technology has made philanthropy much easier — reaching out, creating awareness — it’s not how we used to do before. We now have a wider perspective, a better understanding of how we can help. If you want to know what people are facing in real-time, there are communities on Facebook that you can join to see what refugees, displaced people, disabled people, and other marginalized groups from across the world need in order to overcome adversity,” Princess Lamia said.

The conversation between Princess Lamia and Jafar is part of The Business of Philanthropy series of discussions hosted by the Center for Strategic Philanthropy, to explore the changing nature of charitable giving across the world’s growth markets and to find new ways in which the sector can maximize its impact.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
Follow

ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.