Sri Lanka newspapers, books go unprinted as economic crisis worsens

The government says it will intervene after last week cancelling school exams due to paper shortage. (AFP file photo)
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Updated 26 March 2022
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Sri Lanka newspapers, books go unprinted as economic crisis worsens

  • Two major Sri Lankan papers on Friday announced suspension of their print editions
  • The government says it will intervene after last week cancelling school exams due to paper shortage

COLOMBO: The Sri Lankan government will intervene to help print media, an official said on Saturday, after publishers in the country suspended printing due to a paper shortage brought on by a worsening economic crisis.

The island nation of 22 million people is contending with its worst economic meltdown since independence from Britain in 1948, triggered by a shortage of foreign exchange reserves that has impacted financing on imports. For months Sri Lankans have dealt with shortages of essential goods, including fuel and pharmaceuticals, which has now extended to paper and ink.

Two major Sri Lanka newspapers announced suspension of their print editions on Friday, with other main national dailies also reducing pages after costs soared in recent months due to difficulties securing supplies from abroad.

Amid the paper shortage, which last week led to officials indefinitely postponing national exams for millions of students, Ministry of Information and Mass Media Secretary Anusha Palpita said on Saturday that the government would help print media.

“We know there is a crisis. We have no dollars to import, but we are planning to have a meeting with stakeholders soon,” Palpita told Arab News. “We will intervene to help print media.”

The paper shortage is also affecting other publishers, with local publishing company K-books saying the crisis has disrupted its plans to publish 25 titles in 2022.

“We have decided to temporarily suspend printing for a couple of months,” Heshan Peiris, who owns K-books, said.

Peiris said the cost of a ream of paper in October 2021 was about $13, but has almost tripled to nearly $38.

Rasika Jayakody, an author who planned to publish a series of four books with K-books this year said the problem is not only procuring paper, as price hikes would be too much for readers to bear.

“A book that used to cost 450 rupees ($1.55) will now cost 1,000 rupees. It is just not feasible to go ahead with it at this point,” Jayakody said.

The dollar shortage has sparked energy shortages affecting all sectors across the country, and led to skyrocketing prices, with inflation at a record 17.5 percent in February.

People have been forced to stand in lengthy queues — sometimes for days on end — to purchase gas and fuel. At least four deaths have been reported as a result of clashes at queues or as senior citizens collapse from exhaustion.

Sri Lanka needs nearly $7 billion to service its external debt this year, while the country’s foreign reserves have hit $2.3 billion, down from $7.5 billion when the incumbent administration came to power in November 2019.

The government allowed the rupee to depreciate earlier this month, and announced it will seek an International Monetary Fund bailout to restructure its foreign debt. Officials are also seeking more loans, including from China and India, to overcome its currency crisis.

In the streets of Sri Lanka, faith in the government is at an all-time low.

Shamindra Ferdinando, news editor at the privately owned English-language daily The Island, one of the major titles suspending its print edition, described the current situation as “complete chaos,” adding: “The government wants to blame the pandemic and Russia’s invasion of Ukraine, but that is not the reason for this.

“Waste, corruption, and mismanagement over a period of time have denied the country of finances it needs at this moment.”


KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

Updated 23 January 2026
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KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

DUBAI: TikTok announced the winners of the TikTok Ad Awards 2025 at a ceremony held at the King Abdullah Financial District Conference Center in Riyadh on Wednesday, celebrating advertising campaigns on the platform from across the Middle East.

The top honor, G.O.A.T. (“Greatest of All Time”), which celebrates the best overall campaign combining creativity, media performance and proven effectiveness, went to the Saudi campaign “Om Bdr — 12th Ingredient,” developed by TBWA\RAAD for KFC Arabia.

The campaign was born out of Saudi user behavior on TikTok, which saw users dusting a seasoning created by a local cook named Om Bdr onto their KFC chicken. Picking up on this trend, KFC partnered with Om Bdr, adding her seasoning as its unofficial 12th spice.

Instead of focusing on trends or virality, the brand listened to its audience and “made the creator a partner,” said Ahmed Arafa, chief marketing officer at KFC Arabia.

He added: “This campaign was about respecting where the idea came from, crediting the community that discovered it, and turning cultural momentum into something real. Om Bdr’s seasoning belonged on our menu because our customers put it there first.”

The campaign emphasized authenticity, moving away from high-production studio shoots to filming inside actual KFC outlets, with minimal setup and featuring Om Bdr as herself.

As a result, KFC Arabia recorded its highest sales mix to date, while Om Bdr sold out of her own seasoning following the campaign.

“Om Bdr — 12th Ingredient” also won Gold in the Goal Digger category, which celebrates work that delivers measurable results, and Silver in the Community Core category, which highlights campaigns driven by creator and community collaborations.

The two firms also collaborated on another campaign, “Nuggets — Nugg it. Dip it. Crunch it.”, which ran across Saudi Arabia, the UAE and Qatar, and won Bronze in the Sound On category.

The campaign centered on a looping audio track paired with videos focusing on picking, dipping and eating a nugget.

TikTok said the campaign promoted creator participation, with users adapting and reworking the audio in ways that felt native to the platform.

Saudi-based creative agency Habbar’s campaign, “14 Feb: Judgement Day!”, for online gift delivery service Floward, won Silver in the Goal Digger category.

The campaign took a humor-led approach to reflect the pressure and last-minute decision-making often associated with Valentine’s Day gifting, using creator collaborations and video formats designed to encourage sharing and commenting.

Other notable campaigns included “My Like First” by Lux, which ran in Saudi Arabia and the UAE and won Gold in the Community Core category, as well as “How I Crunch It” by Bugles, created by MRM and UM, which won Bronze in the Sound On category.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.