MENA media outlets mull the future of paywalls, subscriptions and free content

1 / 2
Shutterstock illustration
2 / 2
Short Url
Updated 17 March 2022
Follow

MENA media outlets mull the future of paywalls, subscriptions and free content

  • Expert panel discuss “leading digital transformation in the Middle East” at virtual Media Leaders eSummit
  • Revenue from subscriptions and paywalls is the solution as ad-spend slumps, say MENA media leaders

DUBAI: The vexed question of which form of digital business model to adopt for the Middle East and North Africa region was under discussion at a major media conference here, with participants supporting subscriptions and pay walls for their content rather than free access.

However, startups have had a harder time attracting subscriptions because of their lack of loyal users, it was revealed during a panel discussion titled “Leading digital transformation in the Middle East — What’s next?” This was on the third day of the Middle Eastern Media Leaders e-Summit 2022 on Thursday.

According to Hamoud Almahmoud, chief content officer at Majarra, subscriptions were first considered about 15 years ago, with the technology giants making the move to this model.

“It was (the case) for Europe and the United States, which were the early adopters of this subscription business model, because they have a different environment, they’re more liberal markets, and they don’t have any subsidies or funding for media.”

He described the region as making a lot of “noise” about the subscription-based business model because a lot of funds are directed towards the media from governments, private individuals, and non-profits.

“It isn’t all negative, but it’s very difficult in our region,” he added.

Majarra was one of the early adopters of subscriptions in the region, after it began exploring the concept in 2011. “We knew it was the future,” Almahmoud said. “Valuable content is valuable, and people will pay for it.”

With advertising shrinking as a source of revenue, he described such a model as an absolute necessity, with the organization having identified it at the right time. Almahmoud said many media outlets will not make the shift until they get burnt.

“Now, we have a lot of conversations with media trying to enter this field and they’re asking questions we asked and answered not less than five or six years ago,” he added.

“We’re happy to be joined by other media because together we can create this momentum and benchmark — we need the subscription business model to be part of people’s mindsets and monthly bills. Good quality content is worth it.”

Almahmoud said the company segmented content and people, and noticed a large amount of “fly-by” or irregular users, while there was other less but more regular users.

Those 20 to 30 percent of users were identified as loyal consumers and considered Majarra’s core audience, which the team focused on so that they could understand and provide them special treatment, including monetizing interactions, he said.

For Meher Murshed, executive editor at Al-Nisr Publishing, his company made the cardinal mistake in the past of offering their digital information for free. “We committed as a community, as an industry, and there was a cost back then,” he explained. “From that perspective, it was a long time coming.”

He said the media world has changed and companies were left with little option but to adopt a subscription-based model, especially because advertising revenues had dwindled, with print not generating the income it had previously.

As a result, Gulf News took the strategic decision about five years ago to begin studying its audience in detail. “We knew exactly back then what we were getting into, and we started the registration process back in 2020 to see what the propensity was and that boosted us even more,” Murshed said. “We realize we have a loyal audience and that’s translated into digital as well.”


Read more: Interview: Gulf News chief editor reveals paywall strategy, explains why it is key to saving journalism


The company launched its paywall in 2021, in what Murshed described as a logical step based on what it had learnt from its audience’s needs. “It was very calculated,” he added. “Our team is the most important thing and we’re very proud of where we are today.”

Younger media outlets, however, have not had the smoothest of sailing. Mohamed Khairat, founder of Egyptian Streets, said that many media startups are not well known and struggle to attract subscribers.

He said that Facebook in the US last year introduced a subscription newsletter for high-profile personalities to make available for their fans, but this sort of product was not possible for those without the giant tech company’s profile and “reputation.” For companies in their infancy, there was a greater reliance on various “forms of advertising and social media ads.”

Over time, however, that has not been sustainable. Khairat said that for those operating in the Middle East, the value of a reader from Egypt is a lot lower than one from the US, despite the fact that the operating cost is the same.

“So naturally, media startups in the Middle East are particularly disadvantaged,” he noted. “That makes us need to explore new ways of revenue sourcing.”

Although digital subscriptions are seemingly an efficient way of distinguishing between fly-by-night users and those who are loyal to your brand, allowing them to contribute to your growth and make them feel like they are part of your community, this was easier said than done, said Khairat.

Although Egyptian Streets has not introduced any form of digital subscription yet, it is currently looking at doing so gradually. “It’s still difficult from my perspective as a younger media organization to rely solely on digital subscriptions,” he said.

“I would prefer to see greater integration of social media — news publishers are essential to social media publications, yet they don’t get rewarded enough by them.”

He believes the future is not the traditional digital subscription model, but one that can effectively merge with social media.

For Wasim Chougle, head of digital products at Al-Nisr Publishing, users come first for media outlets and it was crucial to ensure the experience was seamless and users understand why they want to pay. “We defined what a user gets out of it,” he explained. “We receive a lot of feedback from our users, and we keep on evolving and optimizing the journey, and ensuring we provide a good user experience.”

In that context, data plays a vital role, as it becomes necessary to determine how users behave on the organization’s website.

“You need to make sure the person using the website is engaged with the content and from that engagement, you need to create a habit and make sure he returns,” he added.

 


US police arrest Jadaliyya co-editor Sinan Antoon during pro-Gaza demonstration at New York University

Updated 23 April 2024
Follow

US police arrest Jadaliyya co-editor Sinan Antoon during pro-Gaza demonstration at New York University

  • Antoon was arrested along with other NYU faculty members while attempting to protect demonstrating students from the police
  • NYU students were calling for a ceasefire in Palestine's Gaza Strip

LONDON: US police officers on Monday arrested Sinan Antoon, the co-editor of Jadaliyya magazine, during a pro-Gaza demonstration at New York University in Manhattan.

The Arab Studies Institute publication announced in a post on X that Antoon, an associate professor at NYU, was arrested with other faculty members while trying to protect protesting students, who were reportedly calling for a ceasefire in the Gaza Strip.

Antoon is an Iraqi-American poet, novelist, literary translator and academic. He was born and raised in Baghdad before moving to the US after the 1991 Gulf War. 

The Israeli onslaught on the besieged enclave has since Oct. 7 killed at least 34,000 Palestinians, displaced some 1.9 million, and injured more than 75,800 people, according to Gaza’s health authority.

Confirming Jadaliyya’s announcement, human rights attorney Noura Erakat wrote on X: “NYPD is arresting faculty on their campuses for protecting their students.

 “The academy is imbricated with the state and the military industry intent on war in blatant abrogation of its mission and any semblance of independence. What a gross betrayal.”

On Monday, officers from the New York Police Department moved in on NYU demonstrators after a deadline expired for people to clear an area of the campus, the Financial Times reported.

This came hours after New York’s Columbia University, where more than 100 people were arrested last week, announced it would switch to online classes in an attempt to defuse pro-Palestine protests.

The arrests at the NYU campus are part of a string of US police clampdowns on university students across the country protesting against the war on Gaza.

Local authorities claimed the clampdowns came amid scrutiny over “antisemitism” on US university campuses. 

US police also arrested at least 47 pro-Gaza demonstrators at Yale University in New Haven, Connecticut.

The Columbia University clampdown, the first of its kind in three decades, triggered protests on other US campuses, including at Brown University, Berkeley, Princeton, Northwestern, Massachusetts Institute of Technology, and Emerson College in Boston.

In addition to calling for a ceasefire in Gaza, the protesting students also reportedly called for divestment of the university’s funds from companies linked to Israel.


PEN America awards canceled after writers’ boycott over Gaza

Updated 23 April 2024
Follow

PEN America awards canceled after writers’ boycott over Gaza

  • Almost half of nominated authors withdrew works from consideration
  • PEN America accused of complicity in ‘normalizing genocide’ in Gaza

LONDON: PEN America has cancelled its 2024 annual literary awards after several authors boycotted the event over the organization’s perceived failure to take a strong stance against Israel’s war on Gaza.

The decision came in response to an open letter signed by dozens of authors and translators who withdrew their work from consideration for the awards.

Sixty-one authors and translators were nominated but 28 withdrew their work, according to a statement released on Monday, forcing the organization to cancel next week’s event.

“This is a beloved event and an enormous amount of work goes into it, so we all regret this outcome but ultimately concluded it was not possible to carry out a celebration in the way we had hoped and planned,” said CEO Suzanne Nossel.

The boycott emerged amidst growing tensions with PEN, with authors urging the organization to take a stronger stance on the Palestinian crisis and advocate for a Gaza ceasefire.

In the letter, PEN was accused of acting as a “cultural front for American exceptionalism” and complicity in “normalizing genocide” by failing to address the situation in Gaza adequately.

“In the context of Israel’s ongoing war on Gaza, we believe that PEN America has betrayed the organization’s professed commitment to peace and equality for all, and to freedom and security for writers everywhere,” said a separate letter signed last month by several famous writers including Michelle Alexander, Naomi Klein and Zaina Arafat.

PEN America has defended its actions, citing its recent condemnation of the loss of life in Gaza, calls for a ceasefire, and the establishment of a $100,000 emergency fund for Palestinian writers.

The awards, which celebrates voices across various genres including writers of fiction, poetry, children’s literature and drama, was scheduled for April 29 at the Town Hall in New York City.


Russia orders jail term for Meta spokesman in absentia on ‘terrorism’ charges

Updated 22 April 2024
Follow

Russia orders jail term for Meta spokesman in absentia on ‘terrorism’ charges

  • Andy Stone was sentenced to six years in what has been described as a symbolic ruling agaist Western social media platforms

MOSCOW: A Russian military court on Monday sentenced in absentia Meta spokesman Andy Stone to six years behind bars for “justifying terrorism,” as part of efforts to restrict Western social media platforms in the country.
The largely symbolic ruling came several months after Mosocw, which has blocked Meta platforms Instagram and Facebook, put the US citizen on a wanted list.
Judge Roman Kiforenko said the sentence would begin upon Stone setting foot on Russian territory or being extradited to Russia, news agencies reported.
The case followed a post by Stone in March 2022 — weeks into Moscow’s offensive in Ukraine — in which he said Facebook would not punish users calling for violence against Russian forces.
Stone said Meta had “temporarily made allowances for forms of political expression that would normally violate our rules like violent speech such as ‘death to the Russian invaders.’“
“We still won’t allow credible calls for violence against Russian civilians,” the post read.
Nick Clegg, the President of Meta Global Affairs, said at the time that the policy would only apply “in Ukraine itself.”
Clegg said the decision was taken in “extraordinary and unprecedented circumstances” and was designed to protect “people’s rights to speech as an expression of self-defense.”
Russia barred Meta CEO Mark Zuckerberg from entering the country shortly after launching hostilities in Ukraine.
Moscow does not tolerate criticism of the offensive on social media, imposing fines or jail terms to thousands for denouncing the large-scale military campaign now in its third year.


Terry Anderson, US journalist held hostage nearly 7 years in Lebanon, dead at 76

Updated 22 April 2024
Follow

Terry Anderson, US journalist held hostage nearly 7 years in Lebanon, dead at 76

  • Former AP correspondent was abuducted by pro-Iran Shiite Muslim group as part of “continuing operations against Americans”

LONDON: Terry Anderson, a US journalist who was held captive by Islamist militants for almost seven years in Lebanon and came to symbolize the plight of Western hostages during the country’s 1975-1990 civil war, died on Sunday at age 76, his daughter said in a statement.
The former chief Middle East correspondent for The Associated Press, who was the longest held hostage of the scores of Westerners abducted in Lebanon, died at his home in Greenwood Lake, New York, said his daughter Sulome Anderson, who was born three months after he was seized. No cause of death was given.
Kept in barely-lit cells by mostly Shiite Muslim groups in what was known as The Hostage Crisis, and chained by his hands and feet and blindfolded much of the time, the former Marine later recalled that he “almost went insane” and that only his Roman Catholic faith prevented him from taking his life before he was freed in December 1991.
“Though my father’s life was marked by extreme suffering during his time as a hostage in captivity, he found a quiet, comfortable peace in recent years. I know he would choose to be remembered not by his very worst experience, but through his humanitarian work with the Vietnam Children’s Fund, the Committee to Protect Journalists, homeless veterans and many other incredible causes,” Sulome Anderson said.
The family will take some time to organize a memorial, she said.
Anderson’s ordeal began in Beirut on the morning of March 16, 1985, after he played a round of tennis. A green Mercedes sedan with curtains over the rear window pulled up, three gunmen jumped out and dragged Anderson, still dressed in shorts, into the car.
The pro-Iran Islamic Jihad group claimed responsibility for the kidnapping, saying it was part of “continuing operations against Americans.” The abductors demanded freedom for Shiite Muslims jailed in Kuwait for bomb attacks against the US and French embassies there.
It was the start of a nightmare for Anderson that would last six years and nine months during which he was stuck in cells under the rubble-strewn streets of Beirut and elsewhere, often badly fed and sleeping on a thin, dirty mattress on a concrete floor.
During captivity, both his father and brother would die of cancer and he would not see his daughter Sulome until she was six years old.
“What kept me going?” he asked aloud shortly after release. “My companions. I was lucky to have people with me most of the time. My faith, stubbornness. You do what you have to. You wake up every day, summon up the energy from somewhere. You think you haven’t got it and you get through the day and you do it. Day after day after day.”
Other hostages described Anderson as tough and active in captivity, learning French and Arabic and exercising regularly.
However, they also told of him banging his head against a wall until he bled in frustration at beatings, isolation, false hopes and the feeling of being neglected by the outside world.
“There is a limit of how long we can last and some of us are approaching the limit very badly,” Anderson said in a videotape released by his captors in December 1987.
Marcel Fontaine, a French diplomat who was released in May 1988 after three years of captivity, recalled the time cell mate Anderson thought freedom was near because he was allowed to see the sun and eat a hamburger.
In April 1987 Anderson was given a suit of clothes that his captors had made for him. “He wore it every day,” Fontaine said.
A week later, however, Anderson’s captors took the suit back, leaving him in despair and certain he was forgotten, Fontaine said.
Scores of journalist groups, governments and individuals over the years called for Anderson’s release and his Oct. 27 birthday became an unofficial US memorial day for hostages.
Anderson said he considered killing himself several times but rejected it. He relied heavily on his faith, which he said he had renewed six months before being kidnapped.
“I must have read the Bible 50 times from start to finish,” he said. “It was an enormous help to me.”
His sister, Peggy Say, who died in 2015, was his fiercest advocate during captivity.
She worked tirelessly for her brother’s freedom. She visited Arab and European capitals, lobbied the Pope, the Archbishop of Canterbury and every US official and politician available.
Under pressure from the media and the US hostages’ families, the Reagan administration negotiated a secret and illegal deal in the mid-1980s to facilitate arms sales to Iran in return for the release of American hostages. But the deal, known as the Iran–Contra affair, failed to gain freedom for any of the hostages.
Born Oct. 27, 1947, in Lorain, Ohio, Anderson grew up in Batavia, New York. He graduated from Iowa State University and spent six years in the Marine Corps, mostly as a journalist.
He worked for the AP in Detroit, Louisville, New York, Tokyo, Johannesburg and then Beirut, where he first went to cover the Israeli invasion in 1982.
In that war-torn city, he fell in love with Lebanese woman Madeleine Bassil, who was his fiance and pregnant with their daughter Sulome when he was snatched.
He is survived by his daughters Sulome and Gabrielle, his sister Judy and brother Jack, and by Bassil, whom Sulome Anderson called “his ex-wife and best friend.”
Anderson and fellow hostages developed a system of communication by tapping on walls between their cells. Always the journalist, Anderson passed on news of the outside world he had picked up during captivity to Church of England envoy Terry Waite, being held hostage in an adjacent room in September 1990 after years of solitary confinement.
“Then the world news: the Berlin Wall’s falling, communism’s demise in eastern Europe, free elections in the Soviet Union, work toward multiracial government in South Africa. All the incredible things that have happened since he was taken nearly three years ago. He thought I was crazy,” Anderson wrote in his 1993 book “Den of Lions.”
After his release, Anderson taught journalism at Columbia University in New York, Ohio University, the University of Kentucky and the University of Florida until he retired in 2015.
Among businesses he invested in were a horse ranch in Ohio, and a restaurant. He unsuccessfully ran for the Ohio state Senate as a Democrat in 2004 and sued Iran in federal court for his abduction, winning a multimillion-dollar settlement in 2002.


British man investigated for hate crime after viral racist rant against Muslim women

Updated 21 April 2024
Follow

British man investigated for hate crime after viral racist rant against Muslim women

  • ‘I don’t understand why people stand by and let it happen,’ says witness

LONDON: A hate crime investigation is underway following a viral video of an attack against Muslim women in East London, police confirmed on Sunday.

The incident occurred on Saturday in Romford when a white male, wearing glasses, targeted the group, some of whom were wearing hijabs and pushing shopping trolleys.

The footage, shared by Redbridge Community Action Group, shows the man following the women down South Street, a busy shopping area, while shouting and gesturing aggressively as they attempt to leave the scene.

The man is heard using profanities and labeling the women “Muslim traitors.”

In an outburst caught on camera, he accused one of the women of supporting missile attacks against Israel, adding: “We don’t want you here.” He went on to use an expletive.

The Metropolitan Police has confirmed it is treating the confrontation as a hate crime.

Scotland Yard posted on X: “We are aware and urgently investigating this clearly unacceptable incident. We will be speaking to the victim later.”

Vaseem Ahmed, 55, who was participating in a rally supporting a free Palestine, and located near Barclays Bank on the high street, witnessed the incident.

As police arrived, Ahmed noted that the activists dispersed, with the confrontation occurring as the women headed home.

He told The Independent: “I’d say to him (the white male) ‘If you’re going to be brave, do the same thing in front of some Muslim men (and) then see what the outcome is.’

“Don’t target innocent people; it’s the worst kind of bullying. And grow up. Some of the stuff he was saying was really vile.

“He was so angry and so worked up he couldn’t get his words out properly. It wasn’t the most eloquent rant.”

He added: “I know those women from other demonstrations. I was shocked in the way it happened, but then not shocked at the same time. Islamophobic attacks have skyrocketed since Oct. 7.

“A lot of government ministers and even Rishi Sunak refuse to call out Islamophobia when it happens, and people get emboldened.

“We are visibly Muslim, especially women, (and) they become easy targets. That’s the saddest thing.

“I didn’t see anyone intervene. They might have been concerned for their safety, but all you have to do is shout a few times; you don’t have to put yourself in danger. I don’t understand why people stand by and let it happen.”