What We Are Eating Today: Soft Spot Desserts

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Updated 07 March 2022
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What We Are Eating Today: Soft Spot Desserts

RIYADH: Soft Spot Desserts is a Saudi brand introducing a frozen treat that comes with a different flavor and experience with every pop-up.

Desserts are styled somewhere between a soft serve and hard ice cream, with flavors twisted inside each offering.

With more than 30 flavors, the brand focus on offering homegrown seasonal fruits, including mango, pineapple, strawberry, and watermelon from Umluj, Jazan and Jeddah.

It also offers Mideastern-inspired desserts and ice cream for Ramadan nights, such as karamel kunafa and baglawa. Umm Ali comes with a crunchy layer as a topping.

The brand’s signature order, Liquid Hugs, includes Italian hot chocolate, hot chocolate pot, candle, ladle, and a topping plate with stand.

Toppings include feuilletine flakes, almonds, hazelnut wafer rolls, while a torched marshmallow fluff in a bowl comes with a scooper and four glass mugs.

Soft Spot Desserts also offers catering services and flavors in personalized cups. Available in delivery applications: Lugmety and The Chefz.

See @softspotdesserts on Instagram.


Where We Are Going Today: ‘Maritime’ in Jeddah

Updated 22 December 2025
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Where We Are Going Today: ‘Maritime’ in Jeddah

  • From the soup station, the cauliflower and truffle offering, finished with parmigiano reggiano and a squeeze of lemon, was creamy and satisfying, though slightly mild and would have benefited from stronger seasoning

With cooler breezes and clear skies, a seaside brunch feels especially fitting in Jeddah.

Over the weekend, I visited Maritime at The Jeddah Edition, which offers an international open-buffet brunch on Saturdays, accompanied by views of the Red Sea from the yacht club side.

The salad bar was thoughtfully curated. Standout items included quinoa tabbouleh, smoked salmon with sour cream and capers, and a pesto chicken salad that had a refreshing balance of flavors. It made for a light and enjoyable side.

The main buffet featured a varied selection. The beef tagine with plums impressed with its balance of sweetness and depth, while the Indian tandoori chicken served with spiced rice delivered bold, comforting flavors. A mushroom pasta was appealing in both aroma and presentation.

From the soup station, the cauliflower and truffle offering, finished with parmigiano reggiano and a squeeze of lemon, was creamy and satisfying, though slightly mild and would have benefited from stronger seasoning.

Dessert was a highlight. The spread included an international mix of cakes, mini mille-feuille, tarts and Middle Eastern sweets.

The chocolate ganache tart was rich and indulgent, alongside an Italian-style cream brulee with a coffee twist that stood out for its depth of flavor. The red berries mille-feuille offered a pleasing contrast of crisp pastry and creamy filling, pairing well with a cortado.

The ambience at Maritime is relaxed and inviting.

Outdoor seating offers sunset sea views with live guitar and saxophone performances, while indoor seating provides a quieter but equally comfortable setting. Earthy tones, wooden finishes, greenery and rounded furnishings create a warm atmosphere.

The brunch is priced at SR250 ($67) per person. For more information, visit Instagram @maritimejeddah.