Valentine’s Day: Roses are red, violets are blue, let me make a perfume for you

Couples in Riyadh enjoying the first session of making perfume blends. (Supplied)
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Updated 14 February 2022
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Valentine’s Day: Roses are red, violets are blue, let me make a perfume for you

  • The world of perfume is full of memories and romance

JEDDAH: Red roses, amazing gift wraps, treats, surprises, love confessions and more. Valentine’s Day is here again, and couples all around the world, and in Saudi Arabia too, are looking for something special to express their love for their significant other.
They may be buying them a gift, taking them to the restaurant of their choosing or doing some kind of an activity together.
One perfume maker in Riyadh is inviting couples to enjoy an immersive Valentine’s Day experience with a difference.
Reem Saleh, who has nine years’ experience in perfume making, told Arab News that she considers perfumes a great way to express love. So she has decided to dedicate a full perfume-making session for Riyadh couples, so they can live the day to the fullest.
“The world of perfume is full of memories and romance. The special part of the brain is responsible for smell. It is called the limbic system and is responsible for memories, places and people. When you tune into a smell, your memory may bring you a flashback of beautiful days, people, places, or even countries you have visited.”

“When we think of romance in any relationship, immediately our brains recall related perfumes,” she added. “The heart note of romantic perfumes often falls under the category of floral notes such as orchid, violet, jasmine and citrusy, combined with a little powdery and musk note.”
The experience she offers is called “Create your special perfume with the love of your life.” It includes a Rolls-Royce pickup to drive couples from their home to all the locations they will visit throughout the day.
She has a selection of 60 quality fragrances, notes, and oily perfumes to help the couples to make their special perfume blends.
They receive a Valentine-themed apron and at the end of the session take home the blends they have made together with their names engraved on each bottle.

The experience includes a meal at Mizo, a fine dining restaurant that offers an international menu. During the dinner, couples will be offered the chance to choose their favorite playlist.
Maha Abukhalil, happily married for 27 years, enjoys celebrating Valentine’s Day with her husband every year. She told Arab News that she is a perfume admirer.
“Nina Ricci Love in Paris that was launched in 2004 and Diva for Women by Emanuel Ungaro, Eau de Parfum Spray that was launched in 1983 are my best two perfumes. Notes in these two perfumes really take me back to our first amazing, unforgettable moments together. I use them every day, and my husband makes sure to bring them to me always.”
Abdullah Shaheen, a 31-year-old married Saudi engineer, is in love with perfumes and perfume-related gifts. He told Arab News, “I like perfume blends made in Riyadh in Souq Al Zel. My wife makes sure to surprise me with one of my favorite perfumes there. It is a very generous, affectionate gesture, and I wish her and all couples in Saudi Arabia a pleasant Valentine’s Day.”

 


National program identifies 165 native plants for afforestation efforts in Asir

Updated 29 December 2025
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National program identifies 165 native plants for afforestation efforts in Asir

  • The survey is part of broader plans focused on restoring degraded land, using native vegetation 

JEDDAH: Saudi Arabia’s National Afforestation Program has identified more than 165 species of native plants suitable for afforestation in the Asir region, highlighting the ecological diversity of one of the Kingdom’s most environmentally varied areas, the Saudi Press Agency reported.

The findings form part of broader national efforts to expand vegetation cover, address land degradation, and support sustainability goals linked to the Saudi Green Initiative and Vision 2030.

According to the program, the identified species are distributed across a wide range of natural environments in Asir, including mountainous terrain, highlands, slopes, valleys, plains, rocky landscapes, and coastal areas stretching from the Red Sea to Tihama.

The species belong to numerous plant families, including Fabaceae, Anacardiaceae, Burseraceae, Capparaceae, Ebenaceae, Euphorbiaceae, Malvaceae, Myrtaceae, Oleaceae, and Primulaceae, among others.

Plants suitable for afforestation range from large and small trees to perennial and annual shrubs, herbs, succulents, bulbs, and climbing plants. 

Among the most notable species identified are the grey mangrove, mastic tree, mooring or ben tree, juniper, sycamore fig, wild olive, henna, wild jasmine, hawthorn, and arak.

The Saudi Arabian Botanical Society described the announcement as an important step in protecting plant diversity and strengthening the ecosystem conservation in the Kingdom. 

Munirah bin Hamad Al-Hazani, founder and president of the society, said that prioritizing native species is central to sustainable afforestation.

“Focusing on the cultivation of native plants adapted to diverse environments forms the cornerstone of sustainable afforestation projects, as it plays a pivotal role in enhancing vegetation cover, combating land degradation, and conserving natural and financial resources,” she told Arab News.

Al-Hazani added that long-term success depends on cooperation between government bodies and the nonprofit sector, alongside community involvement and environmental awareness programs.

The National Afforestation Program has increasingly emphasized community participation, working with government agencies, private companies, and nonprofit organizations to support planting initiatives and environmental education. Its approach includes promoting volunteerism and discouraging harmful environmental practices, while focusing on the use of native plants adapted to local conditions.

Parallel efforts are underway in other regions of the Kingdom to support vegetation restoration through research and infrastructure development. In Jouf, often referred to as the Kingdom’s food basket, the King Salman bin Abdulaziz Royal Reserve Development Authority has established a Central Nursery and a Wild Seeds Research and Production Station to address the growing demand for reliable sources of native seeds and seedlings.

The project was launched in 2023 under the directive of Prince Abdulaziz bin Saud bin Naif, the minister of interior and chairman of the authority’s board of directors. 

Since then, the facilities has become a key component of vegetation restoration efforts within the reserve.

The authority has focused on building operational capacity by recruiting and training specialists to manage cultivation and research activities. The research and production station includes 14 mother-seed production fields containing over 400,000 trees and shrubs. 

Planting began in late 2024, with more than 30 native plant species represented, selected for their role in the reserve’s natural ecosystem. 

The facility also includes two seed storage units with a combined capacity of 3,000 kilograms. Seeds are collected annually from multiple sites within the reserve and used for seedling production habitat rehabilitation.

The Central Nursery spans 6,000 square meters and includes 30 greenhouses spanning 1,500 square meters, as well as two shade houses used during summer months. A plant hardening facility, designed to prepare seedlings for natural environmental conditions, covers 10,000 square meters and is divided into seven sections. The nursery’s annual production capacity reaches 1.5 million seedlings, representing more than 15 native plant species. 

Together, these initiatives underscore the growing role of native plant research and propagation in Saudi Arabia’s afforestation strategy, particularly as the Kingdom works to balance environmental restoration with long-term sustainability goals.