AEC showcases cybersecurity solutions & more at LEAP

AEC showcased a complete range of solutions, systems, and products, including its flagship data diode, along with other cybersecurity solutions.
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Updated 07 February 2022
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AEC showcases cybersecurity solutions & more at LEAP

The Advanced Electronics Company, a SAMI company, successfully concluded its participation in the LEAP technology conference, from Feb. 1-3, at Riyadh International Conventions and Exhibitions Center.

AEC showcased a complete range of solutions, systems, and products, including its flagship data diode, a next-generation cybersecurity technology that helps protect sensitive networks and databases from hacking and breaches, along with other cybersecurity solutions, cloud computing systems, IoT, and digital health services. Also, the company presented its Security Operations Center, which supports IT professionals in securing their cybersecurity systems and ensures immunity from breaches.

AEC CEO Ziad Al-Musallam said: “We are proud of AEC’s participation in LEAP, an opportunity to showcase the company’s capabilities led by our national talents and inspired by the Kingdom’s Vision 2030.” Al-Musallam stressed the importance of AEC’s technical and digital solutions and services within the company’s goals of remaining one of the key enablers of the Kingdom’s digital transformation journey.

AEC also inked a contract with the Saudi Ministry of Foreign Affairs to fulfill the ministry’s information security and cybersecurity needs and provide information technology infrastructure services.

Al-Musallam and Ahmed Al-Mansouri, assistant for executive affairs to the Saudi Minister of Foreign Affairs, signed the contract. The agreement comes within the framework of supporting the digital transformation journey in the Kingdom, enhancing cybersecurity and governance in the field of information technology, as well as increasing the percentage of knowledge localization and technology transfer to elevate national capabilities.

AEC’s pavilion in the conference was visited by a number of senior officials from government and private authorities, including Rumaih Al-Rumaih, chairman of the Saudi Public Transport Authority, and Dr. Ghassan Alshibl, adviser to the general secretariat of the Saudi Council of Ministers and vice chairman of SAMI.

Established in 1988 and headquartered in Riyadh, AEC is a leader in the electronics, technology, and manufacturing industries. The company designs, develops, manufactures, maintains, and repairs advanced systems and products in the defense and aerospace, information and communications technology, security, and energy sectors. It employs more than 2,200 employees, 85 percent of whom are Saudis working in various fields.


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.