Diriyah, Jewel of the Kingdom: Tour guides act as ambassadors of culture, heritage at Saudi Arabia’s Expo 2020 pavilion

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Memorable moments from the Expo Saudi Day included a grand musical show with a live orchestra and an opera singer, along with another troupe later performing the Royal Ardah, a traditional sword dance. (Supplied)
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Memorable moments from the Expo Saudi Day included a grand musical show with a live orchestra and an opera singer, along with another troupe later performing the Royal Ardah, a traditional sword dance. (Supplied)
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Updated 15 January 2022
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Diriyah, Jewel of the Kingdom: Tour guides act as ambassadors of culture, heritage at Saudi Arabia’s Expo 2020 pavilion

In Saudi Arabia’s nascent tourism industry, tour guides are doing their part to tell the nation’s story to new visitors. Across the Kingdom, heritage sites are bringing these experts in to introduce visitors from across the world to the culture, heritage, and natural wonders of the Kingdom.
Tour guides are also being sent to cultural missions abroad, too, the most impressive example being Saudi Arabia’s pavilion at Expo 2020 Dubai.
The Diriyah Gate Development Authority, custodians of the birthplace of the first Saudi state, has sent a group of five tour guides to the Saudi pavilion at Expo 2020 Dubai to support the wider team of Saudi tour guides at the expo to educate the visiting public to the Kingdom’s wide range of cultural offerings and scenic natural locations.
For visitors to the Saudi pavilion, this group of young, passionate, and highly knowledgeable Saudi tour guides are bringing to life the story of how the first Saudi state was born, as well as introducing them to Diriyah’s role in defining the Kingdom’s culture and history.
Besides their daily duties meeting, greeting, and guiding the diverse international congregation who visit the expo, the young guides also showcase their skills during visits by dignitaries, the media, or at other special occasions.




Memorable moments from the Expo Saudi Day included a grand musical show with a live orchestra and an opera singer, along with another troupe later performing the Royal Ardah, a traditional sword dance. (Supplied)

One such special occasion came recently with the Expo Saudi Day on Jan. 7 in which various shows and displays were held to celebrate Saudi Arabia’s rich cultural heritage. The Kingdom’s tour guides were eager to make the most of the special day and used the opportunity to engage with even more visitors than usual.
Other memorable moments from the Expo Saudi Day included a grand musical show with a live orchestra and an opera singer, along with another troupe later performing the Royal Ardah, a traditional sword dance.
The Saudi tour guides’ time at the expo has coincided with Diriyah being named as the capital of Arab culture for the year 2030 by the Arab ministers of culture during their annual meeting as a part of the Arab League’s Educational, Cultural and Scientific Organization.
Diriyah was chosen “due to its immortal symbolism at the level of culture locally and regionally, and its remarkable history with a civilized legacy that is still influential today,” according to the Saudi Press Agency.
More broadly, the Kingdom’s tour guides themselves embody the spirit of Vision 2030 and what it is looking to achieve, that is, the rediscovery of Saudi culture and history by the nation’s youth and their empowerment to realize their potential in brand new sectors for Saudi Arabia, such as tourism.
The tour guides in the Saudi pavilion have so far welcomed more than 2.5 million visitors from all corners of the globe and will be at the expo until the event closes at the end of March 2022.


Jeddah Fit Expo 2026 offers inspiration, innovation

Updated 29 January 2026
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Jeddah Fit Expo 2026 offers inspiration, innovation

  • Sports, fitness, wellness in spotlight at Jeddah Superdome
  • Gyms and fitness brands offer visitors a wide range of interactive experiences

JEDDAH: Jeddah Superdome welcomed more than 1,000 athletes of all ages on Wednesday for a heart-pounding session which placed sports, fitness and wellness in the spotlight.

The Jeddah Fit Expo 2026 is taking place until Jan. 31 and visitors on the first day were treated to a heady environment filled with high-intensity energy and in which cutting-edge fitness trends met the inspirational spirit of sportsmanship.

More than 300 brands and over 200 exhibitors engaged in in-depth exchanges and interactions according to organizers, while jointly forging an event for the global sports and fitness industry.

Mohammed Al-Aidarous, from the event’s organizing committee, told Arab News the expo aimed to spread the culture of fitness as a daily lifestyle and sought to encourage best international expertise and practices, while empowering and developing local sports talents.

He said: “The sports and fitness industry is a rapidly growing sector globally. Especially in Saudi Arabia, there is an increasing focus on health and fitness among the general public. Consequently there is a growing demand for fitness-related products and services.”

The exhibition, which is in its fourth edition, has brought together suppliers of fitness equipment and sports and leisure products, along with representatives from nutrition and health sectors, wellness clinics, youth sports education, and artificial intelligence solution providers.

Many of the participants are introducing new products to meet changing market trends, leveraging the national fitness policies, deeply exploring market demand, and expanding their presence in the sports industry market, thereby providing users with more professional services.

Gyms and fitness brands at the event are offering visitors a wide range of interactive, educational and commercial opportunities designed to promote healthy lifestyles while showcasing the latest industry innovations.

Danya Aljamal, an event coordinator at GymNation, said: “We are here to show sports enthusiasts who we are and what we can do to make them change their lifestyle with sports. GymNation is about enjoying your time, having fun, challenging yourself and making the best form of your body.”

She added: “We will be offering visitors our famous Hyrox class. It is designed to help enhance your strength and explosive power through a combination of targeted, high-intensity exercises and I hope people enjoy it.”

AI is rapidly reshaping athletic training environments. The exhibition features platforms that analyze an athlete’s movement, track progress, and offer automated corrections.

Saudi entrepreneur Mohammed Kaki, founder and CEO of FitLife, an Al-powered health-tech startup delivering B2B personalized nutrition and wellness plans, said: “We are proud to share the FitLife platform and feel excited to take these insights and relationships to the next level during this three-day event.

“FitLife is an app developed to make people’s fitness journey much easier and more convenient. Our algorithms were developed to produce accurate programs with a full range of workouts and recipes designed to fit people’s daily schedule and preferences.

“Our objective at FitLife is to foster growth and revolutionize the way people perceive health and fitness.”

Kaki indicated that the startup was also aiming to support coaches and specialists in sports and health organizations through AI solutions.

Beyond the exhibition stands and workshops, bodybuilding, calisthenics, taekwondo and volleyball are among the activities taking place at Jeddah Superdome.