Amitabh Bachchan stars in a new Expo 2020 advert

The advert was released in India and the UAE. (Supplied)
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Updated 08 January 2022
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Amitabh Bachchan stars in a new Expo 2020 advert

DUBAI: Bollywood superstar Amitabh Bachchan has starred this week in a new campaign for Dubai’s Expo 2020.

Released in India and the UAE, the advert brings together the Bollywood star, Indian poet Prasoon Joshi and musical maestro Shankar Mahadevan to highlight the range of events and experiences available at Expo 2020, from projections on the Al-Wasl dome, the largest 360-degree projection surface in the world, to its 192 country pavilions.

This is the first time the three stars have collaborated on a project.




This is the first time the three stars have collaborated on a project. (Supplied)

“When we began working on this project, the biggest challenge was to be able to truly convey the essence of Expo 2020 Dubai. We wanted it to be purposeful, but also playful and fun, catering to people of all ages and interests,” said Mahadevan in a released statement.

Joshi, who is the CEO of McCann Worldgroup India, said: “This campaign is a manifestation of what Expo 2020 Dubai has nurtured and it’s rewarding to see it come to life.”

“Working with Amitabh Bachchan is always a learning experience, as he always brings new concepts to life, and the collaboration with the great musician Shankar Mahadevan is always special. Together we have tried to give this campaign the edge it needs to instantly resonate with the audience,” added Joshi.

Expo 2020 has hosted more than 17,000 events since opening in October 2021, welcoming hundreds of entertainers, performers, talents and leaders.

Expo has hosted other popular Indian entertainers such as singer Neha Kakkar and rapper Badshah.

Award-winning director Shekhar Kapur and Oscar and Grammy-winning composer A.R. Rahman will present a musical show this month.


Review: Voyna 19 — ready-to-wear pieces designed with precision

Voyna 19 represents a rising success story in contemporary fashion, redefining how modesty and elegance can coexist. (Supplied)
Updated 30 January 2026
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Review: Voyna 19 — ready-to-wear pieces designed with precision

  • The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life

In today’s fashion landscape, a few brands stand out not just for selling clothes but for presenting a clear lifestyle vision.

Among these emerging names gaining attention regionally and internationally is Voyna 19, a contemporary women’s fashion label that blends modesty with modernity and offers a forward-looking take on elegance. 

At its core, Voyna 19 focuses on ready-to-wear pieces designed with precision, combining comfort with a bold artistic touch.

The brand recently launched its “Silence” fall-winter 2025/26 collection, which marks an evolution in its identity toward more structured, contemporary pieces.

The capsule emphasizes clean lines, geometric cuts and layering techniques that balance strength and femininity. Each piece is designed for flexibility and movement, catering to women seeking elegance that fits seamlessly into a modern, urban lifestyle.  

The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life.

The use of textures, precise tailoring and layered silhouettes demonstrates the brand’s commitment to blending practicality with high-concept design.  

While Voyna 19 excels in blending modernity with modesty, the brand could further diversify its palette and materials to appeal to a broader range of climates and cultural contexts.

Some pieces, though visually striking, may lean toward conceptual styling that might not fully translate into everyday wear for all women. Expanding accessibility in sizing and experimenting with more versatile, seasonless designs could help the brand to strengthen its global presence.  

Voyna 19 represents a rising success story in contemporary fashion, redefining how modesty and elegance can coexist.