NEOM and Red Sea Development Company named as sponsors of Spanish Super Cup

Real Madrid won the first staging of the competition in the Kingdom, in January 2020, which ended with Los Blancos winning on penalties in the final against city rivals Atletico. (AFP/File Photo)
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Updated 29 December 2021
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NEOM and Red Sea Development Company named as sponsors of Spanish Super Cup

  • Atletico Madrid, Real Madrid, Barcelona and Athletic Bilbao will compete in the event, which takes place in Riyadh from Jan. 12 to 16
  • This is the second time the Super Cup has been held in Saudi Arabia; Jeddah hosted the competition in 2020, when Real Madrid ran out winners

JEDDAH: NEOM has been named as the main partner of the Spanish Super Cup, while the Red Sea Development Company will be the main tournament sponsor. The event, which is being held in Saudi Arabia for the second time, runs from Jan. 12 to 16.

The announcements were made on Wednesday by the Kingdom’s Ministry of Sport. The four teams competing in the event are Atletico Madrid and Real Madrid, respectively La Liga champions and runners-up, and Barcelona and Athletic Bilbao, respectively the winners and runners-up of the Copa del Rey.

The Super Cup is returning to Saudi Arabia, this time in the capital Riyadh, two years after it was hosted by Jeddah. Real Madrid and Barcelona will meet in the semi-finals next month, marking the first time “El Clasico” has been played in the Kingdom.

Madrid fans will be hoping for a repeat of the 2-1 victory over their great rivals at the Camp Nou in October. This time it will be Xavi Hernandez in the Barca dugout in place of Ronald Koeman, who was sacked shortly after that home defeat two months ago.

Diego Simeone’s Atletico Madrid will take on a struggling Athletic Bilbao in the other Super Cup semi-final.

Real Madrid won the first staging of the competition in the Kingdom, in January 2020, which ended with Los Blancos winning on penalties in the final against city rivals Atletico.


Dortmund’s new CEO defends sponsorship deal with arms manufacturer Rheinmetall

Updated 5 sec ago
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Dortmund’s new CEO defends sponsorship deal with arms manufacturer Rheinmetall

  • Cramer said “it’s maybe a part of life that we do not need to agree 100 percent to everything the club are doing”
  • At the 2024 AGM, a majority of members present voted against further cooperation with Rheinmetall

BERLIN: German soccer club Borussia Dortmund’s new chief executive has defended their contentious sponsorship agreement with Rheinmetall, the country’s largest arms manufacturer.
Carsten Cramer, who took over from outgoing Dortmund CEO Hans-Joachim Watzke last month, said Thursday he was 100 percent committed to the three-year deal announced by the club in May 2024, and that he was “convinced it was the right decision” despite many Dortmund fans making their opposition to it clear.
“I do accept the criticism,” Cramer said. “It’s maybe a part of life that we do not need to agree 100 percent to everything the club are doing. But in certain times it is necessary to take responsibility, and in these dangerous times where the safety and security of our country is not protected by diplomatic relationships and political relationships, I think it is a clear commitment of a club like Dortmund that we have to invest in defense.”
Rheinmetall last month announced record figures for the first nine months of 2025, with sales up 20 percent to 7.5 billion euros ($8.8 billion), while its backlog in orders reached 64 billion euros ($75 billion). It announced record sales of weapon systems, ammunition and protection systems driven by wars in Ukraine and elsewhere.
“We have to start and run a discussion in our country how to defend our country and Dortmund are always taking responsibility,” Cramer said. “We are always saying we are more than just a football club.”
Dortmund present Rheinmetall on their website as a “champion partner” and they display the company’s banner on advertising hoardings during games.
The agreement has caused friction among supporters to varying degrees with some Dortmund fans even going so far as to renounce their support. There were boos for Watzke at the club’s AGM last month, when he was appointed club president with 59 percent of the vote though he might have expected more. Watzke played a significant role in steering the club through a financial crisis in 2005.
At the 2024 AGM, a majority of members present voted against further cooperation with Rheinmetall.
That came after the team’s first game of the 2024-25 season was marked by fan protests against the sponsorship deal.
“Five years ago, I never expected that we would work together with a defense company. But now democracy, the system, the defense structure of our territories (is) under pressure, and I think we have to open the eyes of the people that we are not able to defend our country, our system, just by hoping that the Americans will care for us,” Cramer said.
“If a club like us are not inviting (people) to discuss something like this, who should do it?”