Riyadh: Boutique Group, a hospitality company owned by the Public Investment Fund, has signed a memorandum of understanding with King Saud University in Riyadh to strengthen collaboration between the hospitality and academic sectors, promote heritage and cultural activities, and support scientific research.

The MoU was signed by Boutique Group CEO Christophe Maris and Ali Al-Mismali, acting president of the university, according to a press release.

Maris said the partnership supports the group’s vision of creating a Saudi model of luxury hospitality rooted in the Kingdom’s values and heritage.

“At Boutique Group, we are building a Saudi model of luxury hospitality that draws on the Kingdom’s values and heritage and presents them to the world at global standards,” he said.

“The palaces we revive are not just hospitality destinations; they are cultural masterpieces that preserve regional memory. This partnership empowers national talent and advances research and practical specializations that safeguard Saudi heritage while delivering refined, contemporary hospitality experiences.”

Salman Al-Otaibi, dean of the College of Tourism and Archeology, said the agreement aligns with the college’s strategy to build impactful partnerships.

“Collaboration with Boutique Group is a key pillar in advancing applied education and enhancing our students’ readiness for national and international markets,” he said.

“This partnership will strengthen the university’s role in preserving and revitalizing historical palaces, support Saudi Vision 2030, and reinforce the college’s leading position in developing the Kingdom’s heritage and hospitality sectors.”

Under the agreement, both parties will exchange expertise in preserving rare artifacts and developing academic competencies to safeguard national heritage and prepare future specialists.

The collaboration also includes architectural surveys and documentation of historical palaces in line with the highest scientific standards.

The MoU establishes a framework for cooperation across educational and professional tracks, including programs related to heritage, museums, crafts, and traditional industries, as well as cultural activities that enrich visitor experiences.

It also includes joint efforts to develop specialized training programs aligned with future market needs.