Saudi fashion brand HINDAMME launches fifth season

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Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
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Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
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Inspired by the richness and beauty of the environment, Khoja utilizes color therapy alongside murals and motifs in his fifth season. (AN Photo/Abdullah Al-Jabr)
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Mohammed Khoja, owner of Saudi brand HINDAMME, launches his fifth season, at Hia Hub by Hia Magazine in Jax District, Diriyah. (AN Photo/Abdullah Al-Jabr)
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Inspired by the richness and beauty of the environment, Khoja utilizes color therapy alongside murals and motifs in his fifth season. (AN Photo/Abdullah Al-Jabr)
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Updated 21 December 2021
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Saudi fashion brand HINDAMME launches fifth season

  • The Arabic word hindamme means to possess perfect form in harmony and aesthetic

RIYADH: Saudi fashion brand HINDAMME had its fifth season soft launch in Diriyah’s Jax District Hia Hub, with the brand paying tribute to the Kingdom’s history and blending Western and Eastern concepts.

“As a very proud Saudi who has grown up in different parts of the world, I have a duty to highlight my culture to more of a global audience,” HINDAMME founder and designer Mohammed Khoja told Arab News. “So, it's just a very simple way of me being able to draw inspiration from my culture, but also being able to export it to a Western and global audience.”

He said the latest season was inspired by people’s experiences of dealing with coronavirus.

Khoja uses color therapy alongside murals and motifs in his fifth season, inspired by the richness and beauty of the environment.

He said he wanted people to reconnect with the environment and family following the quarantine measures that many were faced with globally.

“I've chosen to kind of translate a very positive outlook through my collection, and my message is that we did go through some hard times, but also we should kind of reconnect to the simpler things in life, to our environment, to our families.”

During quarantine, Khoja collaborated with Japanese artist Ikegami Yoriyuki through Zoom to create a piece for the new season.

“It all happened online, similar to everyone else. We were using Zoom to communicate, and we created and commissioned a piece together, a collaborative piece called ‘A Certain Planet.’”

His season four collection, titled “Al Ula” in collaboration with the Winter at Tantora festival, highlighted the ancient and historical civilization of AlUla.

“HINDAMME is a reflection of my experiences, and it's inspired by me being able to highlight my heritage and my culture in a contemporary way and to a global audience.”

The Arabic word hindamme means to possess perfect form in harmony and aesthetic.

“I think it's the ability to merge things that, normally, let's say would clash. It's very authentic, so most of it does come from the inspiration that comes from within my community.”

Khoja said he had always been creative since childhood, and that his passion for design and creativity flourished through painting. He was drawn into the world of fashion because of its ability to reach wider audiences.

“What drew me to fashion specifically is the fact that it’s an art form that you can create and people can engage with. You can automatically see people wearing your clothes, engaging with their clothes. It's a way your vision translates to a wider audience.”

He also shared with Arab News that the new season could potentially feature in Saks Fifth Avenue in Bahrain, as well as in the Personage boutique and through the online store.

Hia Hub hosts art and cultural events, as well as lectures and exhibitions in Jax District, an industrial area that has turned into a platform for artists in Diriyah, near Riyadh.


‘Modernity Roots’ art exhibition merges Saudi past and present

Updated 15 October 2024
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‘Modernity Roots’ art exhibition merges Saudi past and present

  • Our cultural heritage is our ultimate powerhouse, says Bilory ArtHaus founder

JEDDAH: A new exhibition in Jeddah will “push boundaries” in the world of Saudi art, encouraging artists to challenge stereotypes and explore new horizons, its organizer believes.

Abdulrahman Kamil Mourad, general manager of the Bilory company and founder of Bilory ArtHaus, said the “Modernity Roots” exhibition will merge Saudi Arabia’s rich heritage with contemporary art practices, creating a dynamic platform for both artists and art enthusiasts.

AFM’s camel paintings utilize bold, African-inspired colors and Saudi symbols to explore a modern, progressive identity rooted in tradition. (Supplied)

The exhibition, the gallery’s first, draws inspiration from the Arabic term for origin and centrality, symbolized by the date stone, a revered element in Saudi culture, known for its vitality and unyielding strength.

“Modernity Roots is not just an exhibition, it’s a declaration of our roots and the unyielding power they instill within us as Saudis navigating the modern world,” Mourad said.

HIGHLIGHTS

• ‘Modernity Roots’ showcases the works of AFM and Heba Ismail, two prominent Saudi artists gaining wider recognition in the region.

• Bilory ArtHaus has positioned itself not only as a gallery, but also a creative space that promotes openness and innovation.

• Alongside its commitment to promoting art, Bilory Company also plans to launch an e-commerce jewelry platform.

“In a society eager to progress, this exhibition reminds us that our cultural heritage is our ultimate powerhouse, guiding us forward without losing sight of our origins.”

‘Modernity Roots,’ Bilory ArtHaus’ debut exhibition, is setting out to push boundaries in Saudi art, while also challenging stereotypes. (Supplied)

Mourad said that the exhibition is setting out to push boundaries in Saudi art, while also challenging stereotypes.

“The primary purpose of ‘Modernity Roots’ was to highlight that it is OK and desirable to be courageous and daring in the art production process, pushing boundaries and challenging the stereotypes surrounding Saudi art.

“Each artist embodies strong dedication and resilience, building on their rich Saudi cultural backgrounds, while exploring new horizons and opportunities,” he said.

‘Modernity Roots,’ Bilory ArtHaus’ debut exhibition, is setting out to push boundaries in Saudi art, while also challenging stereotypes. (Supplied)

The exhibition showcases the works of AFM and Heba Ismail, two prominent Saudi artists gaining wider recognition in the region.

AFM’s camel paintings merge pop art with cartoonish abstraction, utilizing bold, African-inspired colors and Saudi symbols to explore a modern, progressive identity rooted in tradition.

Ismail’s “The Holy Grail” series brings a cubist perspective to the theme of cultural identity and self-exploration, using modernist abstraction and striking colors to challenge perceptions and evoke deep emotional responses.

Together, their work creates a dialogue that bridges past and present, inviting viewers to reflect on the power of heritage in shaping the future.

Ismail said: “I’ve been involved with the team from the very beginning, and we spent months preparing for the launch.

“I contributed 23 paintings, all of which are very dear to me. The team was incredible. We became friends along the way, and the launch was a huge success.

“It was wonderful to work alongside AFM for the third time, and I love how our work complements and enhances each other’s.”

Mourad also explained Bilory’s approach to selecting artists for the inaugural exhibition, emphasizing a commitment to Saudi Vision 2030.

“From our perspective, there will never be a solid perfect choice when it comes to selecting art and artists; there are only different tastes and perspectives.

“Our main focus initially was to find creative Saudi artists who work with great passion. The main factor guiding our choice of these two artists was their alignment with our broader vision of participating in Saudi Vision 2030, which aims to create more cultural art spaces and improve the overall quality of life.”

Bilory ArtHaus has positioned itself not only as a gallery, but also a creative space that promotes openness and innovation.

Mourad outlined the gallery’s broader ambitions, saying: “We aim to create a balanced and harmonious gallery that fosters multi-talented artists who challenge themselves and inspire others to do the same.

“This creative space will feature diverse exhibitions, showcasing both well-established and emerging local Saudi artists, as well as hosting international artists.

“We strongly believe that Bilory ArtHaus will play a major role in shaping the local art scene by promoting and exposing outstanding available talents.”

Alongside its commitment to promoting art, Bilory Company also plans to launch an e-commerce jewelry platform.

The exhibition, open daily from 5 p.m. to 9 p.m. until Oct. 31, offers visitors an immersive experience that highlights Saudi Arabia’s cultural evolution, and the enduring connection between tradition and modernity.

 


Crown prince to lead Saudi delegation at GCC-EU summit in Brussels

Updated 15 October 2024
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Crown prince to lead Saudi delegation at GCC-EU summit in Brussels

  • Senior EU officials held a briefing in Riyadh on Tuesday to discuss “ambitious agenda” of event

RIYADH: Crown Prince Mohammed bin Salman will lead Saudi Arabia’s delegation at the upcoming Gulf Cooperation Council-European Union summit in Brussels on Wednesday, Saudi Press Agency reported.

His participation follows directives from King Salman, SPA added.

Senior EU officials held a briefing in Riyadh on Tuesday to discuss the “ambitious agenda” of the upcoming Gulf Cooperation Council-EU summit in Brussels on Oct. 16.

GCC and EU leaders will address regional stability, trade, and people-to-people cooperation during the summit.


Taif governor receives Japanese consul general

Updated 15 October 2024
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Taif governor receives Japanese consul general

  • The officials discussed issues of common interest in a spirit of cooperation

TAIF: Taif Gov. Prince Saud bin Nahar bin Saud received Japanese Consul General Daisuke Yamamoto in Taif on Tuesday.

Meanwhile, Madinah Gov. Prince Salman bin Sultan met with Ambassador of Bahrain to the Kingdom Sheikh Ali Abdulrahman bin Ali Al-Khalifa, at his office on Tuesday, the Saudi Press Agency reported.

During the meetings, the officials discussed issues of common interest in a spirit of cooperation.

 

 


Third Saudi International Maritime Forum to focus on AI and maritime security

Updated 15 October 2024
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Third Saudi International Maritime Forum to focus on AI and maritime security

  • Forum will host more than 55 national and international entities from 22 countries

RIYADH: The Royal Saudi Naval Forces will host the third Saudi International Maritime Forum from Nov. 19 to 21, with artificial intelligence and maritime security set to top the agenda.

The event will be held at the Dhahran Convention and Exhibition Center in the Eastern Province under the patronage of Prince Khalid bin Salman bin Abdulaziz, Saudi minister of defense, the Saudi Press Agency reported on Tuesday.

The forum will address various themes through a series of workshops and specialized sessions, including how AI is reshaping naval operations and the new strategies that need to be implemented to enhance security measures at sea.

The future of military industries within the context of AI will also be explored, delving into how AI-driven innovations are set to transform military technologies and defense strategies in the maritime sector.

Another key topic of discussion will be the impact of modern maritime systems on security and the challenges posed by cybersecurity threats.

Lt. Gen. Mohammed bin Abdulrahman Al-Gharibi, chief of staff of the naval forces, thanked the minister of defense’s sponsorship of the event, SPA reported.

The event will gather naval leaders from around the world, along with experts in the military, scientific, and technical fields. Attendees will also include government officials, maritime company executives, and regulatory authorities.

The forum will host more than 55 national and international entities from 22 countries. An accompanying exhibition will showcase the latest equipment, technologies, and systems in maritime security, featuring contributions from leading local, regional, and international companies.


Shoura Council calls for investment in Saudi higher education, approves international MoUs

Updated 15 October 2024
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Shoura Council calls for investment in Saudi higher education, approves international MoUs

  • The council also discussed the annual report of the University Higher Education Fund for the previous fiscal year

RIYADH: The Saudi Shoura Council convened on Tuesday, led by its vice president, Mishaal bin Fahm Al-Sulami, to call for increased investment into the Kingdom’s education sector.

Council member Asim Madkhali proposed an annual forum and exhibition to showcase investment opportunities within university cities in Saudi Arabia, with the council urging collaboration with authorities to make the event a reality, Saudi Press Agency reported.

The council also discussed the annual report of the University Higher Education Fund for the previous fiscal year, urging the fund to establish effective partnerships with both the private and public sectors to enhance its resources and support ongoing initiatives.

In its resolution, the council emphasized the need for the fund to develop performance indicators to assess the impact of university-funded projects. It also called for expanded support for comprehensive access programs at Saudi universities.

The session also saw the approval of several key draft memoranda of understanding between Saudi Arabia and other nations. These agreements covered a wide range of sectors, including agriculture, environmental protection and intellectual property:

A draft MoU was approved between the Saudi Ministry of Environment, Water and Agriculture and Romania’s Ministry of Agriculture and Rural Development to strengthen cooperation in the agricultural field.

A draft MoU between Saudi Arabia and Kuwait was agreed to collaborate on environmental protection and rehabilitation efforts.

A draft MoU was approved between the Saudi Authority for Intellectual Property and Qatar’s Ministry of Commerce and Industry, focusing on intellectual property cooperation.

A draft MoU between the Saudi Ministry of Islamic Affairs and North Macedonia’s Supreme Islamic Presidency, centered on Islamic affairs and guidance was also agreed.