Adweek names TBWA Worldwide as 2021 Global Agency of the Year

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Updated 09 December 2021
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Adweek names TBWA Worldwide as 2021 Global Agency of the Year

  • US advertising publication’s editors impressed by winner’s ‘clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry’

DUBAI: TBWA Worldwide was this week named 2021 Global Agency of the Year by Adweek, the US-based publication covering the advertising and marketing industries.

“In one of the most competitive years Adweek’s selection committee has ever seen, TBWA Worldwide was unanimously selected as 2021’s Global Agency of the Year,” said David Griner, international editor of Adweek.

He added that the editors were not only impressed with the network’s “business growth and consistently high bar for creative,” but also its “clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.”

TBWA Worldwide CEO Troy Ruhanen said: “Being named Global Agency of the Year — again — is a tremendous honor and a testament to the 10,000-plus creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality.”

The agency’s key client wins include the likes of Philips, Moderna, Behr Paint Company, Lays, DHL and Procter & Gamble Media.

The agency did lose key businesses, such as TD Bank, ANZ Bank and Mini, according to Adweek, but these were offset by other business wins. For example, ANZ Bank was replaced with a bigger account, National Australia Bank, and the loss of Mini was offset by the acquisition of other automotive business.

Although TBWA did not disclose its growth numbers due to company policy, it said that the agency witnessed double-digit year-on-year growth in 2021, Adweek reported.

“We are extremely proud and honored to have contributed to this global recognition,” said Reda Raad, Group CEO of TBWA\RAAD.

“We’ve had a phenomenal year, both on a collective and regional level. We managed to thrive and grow our business and turn chaos into opportunity, thanks to our solid trusted partnerships with our clients, our brave pirates who consistently produce great work and our fantastic collective culture which brings us all together as one global team, breaking all boundaries,” he added.


BBC says will fight Trump's $10 bn defamation lawsuit

Updated 16 December 2025
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BBC says will fight Trump's $10 bn defamation lawsuit

LONDON: The BBC said Tuesday it would fight a $10-billion lawsuit brought by US President Donald Trump against the British broadcaster over a documentary that edited his 2021 speech ahead of the US Capitol riot.
“As we have made clear previously, we will be defending this case,” a BBC spokesperson said in a statement sent to AFP, adding the company would not be making “further comment on ongoing legal proceedings.”
The lawsuit, filed in federal court in Miami, seeks “damages in an amount not less than $5,000,000,000” for each of two counts against the British broadcaster, for alleged defamation and violation of the Florida Deceptive and Unfair Trade Practices Act.
The video that triggered the lawsuit spliced together two separate sections of Trump’s speech on January 6, 2021 in a way that made it appear he explicitly urged supporters to attack the Capitol, where lawmakers were certifying Joe Biden’s 2020 election win.
The lawsuit comes as the UK government on Tuesday launched the politically sensitive review of the BBC’s Royal Charter, which outlines the corporation’s funding and governance and needs to be renewed in 2027.
As part of the review, it launched a public consultation on issues including the role of “accuracy” in the BBC’s mission and contentious reforms to the corporation’s funding model, which currently relies on a mandatory fee for anyone in the country who watches television.
Minister Stephen Kinnock stressed after the lawsuit was filed that the UK government “is a massive supporter of the BBC.”
The BBC has “been very clear that there is no case to answer in terms of Mr.Trump’s accusation on the broader point of libel or defamation. I think it’s right the BBC stands firm on that point,” Kinnock told Sky News on Tuesday.
Trump, 79, had said the lawsuit was imminent, claiming the BBC had “put words in my mouth,” even positing that “they used AI or something.”
The documentary at issue aired last year before the 2024 election, on the BBC’s “Panorama” flagship current affairs program.

Apology letter 

“The formerly respected and now disgraced BBC defamed President Trump by intentionally, maliciously, and deceptively doctoring his speech in a brazen attempt to interfere in the 2024 Presidential Election,” a spokesperson for Trump’s legal team said in a statement to AFP.
“The BBC has a long pattern of deceiving its audience in coverage of President Trump, all in service of its own leftist political agenda,” the statement added.
The British Broadcasting Corporation, whose audience extends well beyond the United Kingdom, faced a period of turmoil last month after a media report brought renewed attention to the edited clip.
The scandal led the BBC director general, Tim Davie, and the organization’s top news executive, Deborah Turness, to resign.
Trump’s lawsuit says the edited speech in the documentary was “fabricated and aired by the Defendants one week before the 2024 Presidential Election in a brazen attempt to interfere in and influence the Election’s outcome to President Trump’s detriment.”
The BBC has denied Trump’s claims of legal defamation, though BBC chairman Samir Shah has sent Trump a letter of apology.
Shah also told a UK parliamentary committee last month the broadcaster should have acted sooner to acknowledge its mistake after the error was disclosed in a memo, which was leaked to The Daily Telegraph newspaper.
The BBC lawsuit is the latest in a string of legal actions Trump has taken against media companies in recent years, several of which have led to multi-million-dollar settlements.