Twitter’s new Middle East news hire apologizes for anti-Israel tweets

Jassem apologized for the announcement tweet and for her past tweets made in 2010 and 2011 critical of Israel. (File/AFP)
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Updated 04 November 2021
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Twitter’s new Middle East news hire apologizes for anti-Israel tweets

  • A new Twitter hire, who is responsible for curating news coverage of the Middle East and North Africa, has apologized for tweets harshly critical of Israel

LONDON: A new Twitter hire, Fadah Jassem, who is responsible for curating news coverage of the Middle East and North Africa, has apologized for tweets harshly critical of Israel that were made in 2010 and 2011.

Jassem also apologized for not including Israel’s flag alongside those of 17 other Middle Eastern and North African countries, including the Palestinian flag, in a tweet announcing her new role on Monday.

“Cats out the bag, I’m thrilled to say that I join Twitter as Editorial Curation Lead for MENA today,” the tweet read. “Very excited to get stuck in and delve deeper into the discussions that matter from this diverse and lively region!"

 

 

The tweet earned Jassem heavy backlash from pro-Israel groups and raised questions about objectivity in social media news coverage.

The watchdog group StopAntisemitism tweeted: “Hey @FadahJassem — seems you forgot something.”

The group Israel War Room asked Twitter for a response, saying the omission reflects “either woeful ignorance of the territory @FadahJassem is supposed to cover, or antisemitic erasure of the only Jewish state.”

Jassem apologized for the announcement tweet and for her past tweets made in 2010 and 2011 critical of Israel. 

“I can see that I have been ill-informed with some tweets when younger,” she wrote. “I apologise for any offence caused by these particular tweets and like I said for forgetting the Israeli flag with reference to MENA as I did others.”

In one tweet from 2010, Jassem wrote that Israel was “not born” but “dropped like a bomb” in the Middle East. Another appeared to show support for Nation of Islam leader Louis Farrakhan.

Jassem, who previously worked as a producer and editor for several television networks, has protected her Twitter account so it is no longer publicly visible.


Mobily celebrates 20th anniversary with new campaign

Updated 26 December 2025
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Mobily celebrates 20th anniversary with new campaign

  • Multiplatform campaign developed by FP7 McCann Riyadh

DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.  

The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.  

“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News. 

The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.  

It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.  

Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement. 

“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.  

He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”