Snap to launch region’s first Creator Studio in Riyadh

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Updated 01 November 2021

Snap to launch region’s first Creator Studio in Riyadh

  • Saudi capital will be the second location globally to house a Snap Creator Studio

RIYADH: Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat.

The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality Lens developers, verified users and local media publishers.

The first Snap Creator Studio was launched in Paris, France, making Riyadh the second location in the world and the first in the region. Snap has confirmed that it will launch additional regional studios in the future.

The Creator Studio in Riyadh will engage creators to showcase user-generated content and AR experiences built with Snap platforms, formats, and hardware. The company will draw on its global network of creatives and technical experts and provide in-person and virtual opportunities to train creative and technical talent.

Snap will also provide advice, resourcing and investments to support creators within the local ecosystem to prototype and test new ideas, as well as incentivize creators to innovate with new content and AR tools.

Choosing Saudi Arabia for its first regional studio was an obvious decision considering Snapchat’s reach and engagement in the Kingdom. The platform has a monthly addressable reach of more than 19.5 million individuals of which 90 percent are 13-34-year-olds in the Kingdom.

Moreover, approximately 90 percent of Snapchatters in Saudi Arabia are engaging with Lenses on a daily basis, and 83 percent of those on Snapchat in the Kingdom use AR on a weekly basis to communicate — the highest use case in the world for Snapchat.

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.

The Creator Studio will support all creators delivering experiences for Snapchat. Notable examples include Lens creators, those producing video content for Discover and Snapchat’s newest entertainment platform Spotlight, as well as developers focusing on Snapchat offerings such as Games, Minis, Layers, and more.

Publisher brands will also benefit from the Creator Studio. In Saudi Arabia today, more people watch content on Discover than any of the top ten TV channels. Currently, Snap currently works with premium content partners such as Rotana Media Group, MBC, Saudi Broadcasting Authority, and UTURN Entertainment.

“In Saudi Arabia, there’s a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce, or elsewhere,” said Freijeh.

He added that Saudi is an “exciting and dynamic market” in terms of media, technology, and creativity, which is only growing as “more businesses move to the digital economy and individuals spend more of their time online.”

“The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors,” he said.


Netflix to let more subscribers preview content

Updated 01 December 2022

Netflix to let more subscribers preview content

  • Feature allows selected members to preview shows or films

LONDON: Netflix Inc. is planning to let tens of thousands of users around the world to preview content from early next year, expanding beyond its current previewer base of 2,000-plus subscribers, sources reported on Thursday.
Netflix’s Preview Club, which started more than a year ago, allows its members to watch some shows or films before they appear broadly on the platform and review them, the Journal reported, citing people familiar with the matter.
The video streaming giant did not immediately respond to a Reuters request for comment.
The move underpins Netflix’s efforts to ensure quality content, at a time when investors and analysts focus more on the profitability of streaming firms.


Taliban silence Voice of America broadcasts in Afghanistan

Updated 01 December 2022

Taliban silence Voice of America broadcasts in Afghanistan

  • Voice of America and Radio Free Europe are funded by the US government, though they claim editorial independence
  • Afghanistan has lost 40 percent of its media outlets and 60 percent of its journalists since the Taliban takeover

WASHINGTON: The Voice of America said Wednesday that Taliban authorities have banned FM radio broadcasts from VOA and Radio Free Europe/Radio Liberty in Afghanistan, starting Thursday.
VOA said Taliban authorities cited “complaints they have received about programming content” without providing specifics.
VOA and RFE are funded by the US government, though they claim editorial independence.
The Taliban overran Afghanistan in August 2021 as American and NATO forces were in the final weeks of their pullout from the country after 20 years of war.
Despite initially promising a more moderate rule, they have restricted rights and freedoms and widely implemented their harsh interpretation of Islamic law, or Sharia.
Abdul Qahar Balkhi, the spokesman for the Ministry of Foreign Affairs, said Thursday that Afghanistan has press laws and any network found “repeatedly contravening” these laws will have their privilege of working in the country taken away.
“VOA and Azadi Radio (Radio Liberty) failed to adhere to these laws, were found as repeat offenders, failed to show professionalism and were therefore shut down,” he said.
The advocacy group Reporters Without Borders said recently that Afghanistan has lost 40 percent of its media outlets and 60 percent of its journalists since the Taliban takeover.


As crypto collapses in US, is Middle East going through digital renaissance?

Updated 01 December 2022

As crypto collapses in US, is Middle East going through digital renaissance?

  • NFT startups in region seem to think so

DUBAI: OasisX, the nascent curated multichain non-fungible token marketplace, which aims to drive adoption of NFTs in the Middle East and North Africa region is embracing Web3 in several ways integrating NFTs, blockchain, and cryptocurrencies within its platform.

Jimi Ibrahim, one of the co-founders of the company, who has described the new iteration of the internet as a digital renaissance, said: “Web3 has four pillars: Blockchain as a secure infrastructure, tokens like NFTs for proof of ownership and provenance, cryptocurrencies for store of value and transactions, and the metaverse, which is a combination of augmented reality and virtual reality.”

The adoption of Web3, however, has witnessed a slowdown as cryptocurrency and NFT scams have become rampant in markets such as the US. Despite the promise of a more secure internet, cryptocurrencies can be used and abused for fraudulent activities, as evidenced by the recent FTX scandal.

Founded by Sam Bankman-Fried in 2019, FTX is a cryptocurrency exchange, that rose to popularity thanks to celebrity endorsements and an aggressive marketing strategy.

In November, the crypto news site CoinDesk published the balance sheet of Alameda Research, a crypto investing firm also owned by Bankman-Fried, showing that Alameda held a large amount of a digital currency created by FTX called FTT.

“While there is nothing per se untoward or wrong about that, it shows Bankman-Fried’s trading giant Alameda rests on a foundation largely made up of a coin that a sister company invented, not an independent asset like a fiat currency or another crypto,” the article said.

However, if the value of the FTT were to drop, Alameda would essentially be at risk of insolvency.

The article set in motion a series of legal actions against Bankman-Fried, FTX, and the celebrities who promoted the crypto exchange, resulting in one of the biggest financial scandals.

The incident has slowed down the adoption of crypto, diminished faith in the industry, and cost a lot of people a lot of money. Although Ibrahim noted that it had “hurt the industry,” he pointed out that it had acted as a purge of sorts.

He said: “Foul play has to be shed light on, and such players have to be removed from the playing field so that the environment is much more safe and secure for natural growth.” He added that, ultimately, was the future where “decentralized finance is going to change the world for the better.”

The global NFT industry alone reached a market capitalization of $41 billion by the end of 2021, according to blockchain data company Chainalysis.

The space was also growing to include non-fungible assets, Ibrahim said, which would see it extending into the real world. For example, the real estate and NFT industries have been merging with several properties being sold as NFTs.

In February, US-based real estate company Propy sold an NFT-backed property, a 2,164-square-foot house in Florida, for $653,000 with the winning bidder receiving a NFT as proof of the home’s ownership.

“This is the future we’re looking to tap into, facilitate and expedite because it only makes sense to secure everything on the blockchain,” Ibrahim added.

OasisX aims to bring a new layer of security and accessibility to the world of NFTs in the MENA region for both artists and businesses.

Ibrahim along with co-founders Najib Khanafer and Ramzi Mneimneh started working on the platform more than one year ago and officially launched it at the NFT LB event in Lebanon in September.

The event featured the work of 23 artists, half of which were sold out during the event, as well as served as a platform for panel discussions, movie screenings, and AR and VR experiences.

The company’s marketplace features only vetted artists, unlike platforms such as OpenSea, which avoids any “bogus projects,” Ibrahim said.

Anyone can create and sell NFTs on OpenSea. Since the platform does not vet artists, many fraudulent NFTs end up on it. Earlier this year, OpenSea reported that more than 80 percent of the items on the platform were plagiarized works, fake collections, and spam.

“We want to keep the art community safe and secure with the right projects,” Ibrahim added.

Available in English and Arabic, the platform currently has 250 vetted artists and aims to grow into the biggest MENA-based marketplace. It also works with galleries through a referral program where the gallery receives a royalty over the first sale of any artist that gets onboarded and vetted on the platform.

It only charges 2 percent in transaction fees — among the lowest in the industry — because “artists should make the most of the sale of their hard work,” Ibrahim said. That was also why, he added, the company would never remove royalties.

Often, the technical skills needed to create NFTs can serve as a barrier to entry for both artists and brands. The company, therefore, created LaunchX, an NFT generator powered by artificial intelligence.

Recognizing that there are some still wary of NFTs and cryptocurrencies, the company has integrated options such as paying through credit cards, to make it more accessible.

The entire process is secured through a smart contract on the blockchain. Ibrahim said it was more secure than using traditional banking, especially in countries such as Lebanon, where the banking system was a shambles leaving many unable to use credit cards.

It was almost impossible to corrupt information on the blockchain making it more secure than traditional transaction methods used in Web2, he added.

Despite resistance and reluctance, Ibrahim forecasted that Web3, and cryptocurrencies, would become the norm in the next five to 10 years with people using it just as seamlessly as they use debit and credit cards today.
 


Spotify Wrapped reveals the 2022 soundtrack to Saudi lives

Updated 01 December 2022

Spotify Wrapped reveals the 2022 soundtrack to Saudi lives

  • The annual campaign reveals the most-streamed songs, artists and podcasts in the Kingdom over the past 12 months
  • Canadian superstar The Weeknd topped the list of the most popular artists in Saudi Arabia, followed by Taylor Swift and K-Pop group BTS

DUBAI: Audio streaming service Spotify has released its annual Wrapped campaign, which includes a roundup of the most popular artists, songs, albums and podcasts streamed in each country over the past year, as well as a personalized experience for each user based on their own activity on the platform during that time.

“Wrapped is such an exciting time of the year where we celebrate the role music and podcasts play in soundtracking our lives,” said Mark Abou Jaoude, Spotify’s head of music.

“This year, once again, we saw how open Saudi listeners are to different genres of music and it was great to see local artists making huge splashes.”

Canadian superstar The Weeknd topped the list of the most-streamed artists in Saudi Arabia, followed by Taylor Swift and K-Pop group BTS. Another Canadian, Drake, was fourth, followed by veteran rapper Eminem. Billie Eilish, The Neighbourhood, Justin Bieber, Imagine Dragons and Lana Del Rey completed the top 10.

Local artists experienced a growth in listeners, Spotify said, with Abdullah Al-Farwan the most-streamed Saudi performer in the country, followed by Abdul Majeed Abdullah and Sheilat artist Badr Al-Ezzi.

Spotify reported that there has been a massive growth in the popularity of Sheilat, lyrically driven folkloric songs, in recent years. According to 2021 data from the company, 80 percent of Sheilat listeners on the platform stream the music while they are gaming. This year, the top 10 list of most-streamed Saudi artists included a higher number of Sheilat singers, including Ghareeb Al-Mukhles, Fahad bin Fasla, Abdullah Al-Mukhles, and Mohammed bin Grman, alongside popular household names such as Abdul Majeed Abdullah, Mohammed Abdu and Rashed Al-Majed.

Most-streamed Saudi artists in Saudi Arabia

Abdullah Al-Farwan

Abdul Majeed Abdullah

Badr Al-Ezzi

Ghareeb Al-Mukhles

Mohammed Abdu

Rashed Al-Majed

Khaled Abdul Rahman

Fahad Bin Fasla

Abdullah Al-Mukhles

Mohammed Bin Grman

In terms of the year’s most-popular songs, “Ya Ibn Khamash” by Mohammed Al-Najm is the most-streamed Khaleeji track in Saudi Arabia this year. Assala Nasri and Badr Al-Ezzi each have two songs in the top 10: “Henain” and “Al-Sourah” from the former, and “Kalemni” and “Zikrayat” from the latter.

Most-streamed Khaleeji songs in Saudi Arabia

“Ya Ibn Khamash” by Mohammed Al-Najm

“Kalemni” by Badr Al-Ezzi

“Henain” by Assala Nasri

“Al-Sourah” by Assala Nasri

“Ghazal Ma Yensady” by Abdul Majeed Abdallah

“Shoft El-Nejoum” by Lamiya Almalki

“Qalby Jobarny” by Yasser Abdul Wahab

“Ashofak Kil Youm” by Mohamed Abdu

“Adaaj Oyoun” by Majd Al-Raslani

“Zikrayat” by Badr Al-Ezzi

 

Most-streamed songs in Saudi Arabia

“Another Love” by Tom Odell

“As It Was” by Harry Styles

“Middle of the Night” by Elley Duhe

“Enemy” by Imagine Dragons featuring J.I.D.

“Heat Waves” by Glass Animals

“Sweater Weather” by The Neighbourhood

“After Dark” by Mr. Kitty

“Close Eyes” by DVRST

“Save Your Tears” by The Weeknd

“Industry Baby” by Lil Nas X featuring Jack Harlow

A number of educational, motivational and cultural podcasts also proved very popular with Spotify listeners in Saudi Arabia this year, including “Kanabet El-Sebt,” “Finjan” and “Podcast Tanafuss.”

Most popular podcasts in Saudi Arabia:

Kanabet El-Sebt

Finjan

Podcast Tanafuss

Abajoura

Sa7eb

E7tiyal

Al-Salfah

Jinayah

Sokrat

Areeka

Spotify users can access their personalized Wrapped experience on the platform’s mobile app now.
 


Leading media outlets urge US to end prosecution of Julian Assange

Updated 29 November 2022

Leading media outlets urge US to end prosecution of Julian Assange

  • Guardian, NYT, Le Monde, El País and Der Spiegel editors and publishers said the indictment threatens freedom of the press.

WASHINGTON: The United States should end its prosecution of Julian Assange, leading media outlets from the United States and Europe that had collaborated with the WikiLeaks founder said on Monday, citing press freedom concerns.
“This indictment sets a dangerous precedent, and threatens to undermine America’s First Amendment and the freedom of the press,” editors and publishers of the Guardian, the New York Times, Le Monde, Der Spiegel, and El País said in an open letter.
Assange is wanted by US authorities on 18 counts, including a spying charge, related to WikiLeaks’ release of confidential US military records and diplomatic cables. His supporters say he is an anti-establishment hero who has been victimized because he exposed US wrongdoing, including in conflicts in Afghanistan and Iraq.
Monday marked 12 years since those media outlets collaborated to release excerpts from over 250,000 documents obtained by Assange in the so-called “Cablegate” leak.
The material was leaked to WikiLeaks by the then-American soldier Chelsea Manning and revealed the inner workings of US diplomacy around the globe. The documents exposed “corruption, diplomatic scandals, and spy affairs on an international scale,” the letter said.
In August, a group of journalists and lawyers sued the CIA and its former director, Mike Pompeo, over allegations the intelligence agency spied on them when they visited Assange during his stay in Ecuador’s embassy in London.
Assange spent seven years in the embassy before being dragged out and jailed in 2019 for breaching bail conditions. He has remained in prison in London while his extradition case is decided. If extradited to the United States, he faces a sentence of up to 175 years in an American maximum security prison.
His legal team has appealed to the High Court in London to block his extradition in a legal battle that has dragged on for more than a decade.
“Publishing is not a crime,” the media outlets said in their letter on Monday.