JEDDAH: Saudi businesses have joined the annual October drive to think pink with increasingly innovative ways to help raise awareness about breast cancer.
Every year the pink ribbon symbol is used around the world to represent solidarity with breast cancer sufferers and show charity support for the health movement.
The condition is a leading cause of cancer-related deaths among Saudi women, and the annual global awareness campaign highlights not only the challenges and threats posed by the disease but also new research on prevention, diagnosis, and treatment.
And whether offering a free checkup or a unique October product, Saudi firms have been at the forefront of the monthlong pink link push in the Kingdom.
Shaimaa Waleed, owner and founder of Jeddah-based Woow ice cream shop, has created a special edition of pink ice cream to mark the occasion.
She said: “I learned that one-out-of-eight women are diagnosed with breast cancer, and I wanted to remind women that they need to get checked as part of the awareness campaign for early detection.
“So, I came up with a marshmallow-flavored pink ice cream with marshmallow pieces in it, only served this month.”
Waleed added that the cause was close to her heart as a friend had died from the disease, and she advised every woman to get a checkup. “You are precious and your health matters to us, and because you are half of the society, get the early examination, it may be a reason to save your life.”
Jeddah-based Ward and Balloon filled its shop window display with pink flowers and has been offering discounts on everything it sells that is pink to support the cause.
Shatha Abdulhaleem, the business’ founder, told Arab News: “This awareness campaign hits close to home. I have some women in my family who were diagnosed with cancer, and I think it is very important to remind people of the matter using my business too.”
Meanwhile, Fighters, an all-women’s gym, has illuminated its machines with pink lights and pink equipment to celebrate survivors and support fighters of the disease. The gym is also offering big discounts for new female members.
Moayyad Al-Tayyeb, the gym’s owner, said: “One of the causes of breast cancer is obesity. In my gym we support and encourage all our clients to have a healthy lifestyle and a better future.”
Saudi businesses think pink for October breast cancer awareness campaign
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Saudi businesses think pink for October breast cancer awareness campaign
Agreements signed to strengthen Royal Saudi Air Force fleet
- A number of agreements have been signed during the opening days of the World Defense Show in Riyadh
RIYADH: A number of agreements have been signed during the opening days of the World Defense Show in Riyadh this week to enhance the operational readiness of the Royal Saudi Air Force’s F110 jet engines.
GE Aerospace signed agreements with Saudi Arabia’s General Authority for Military Industries, or GAMI, and the Middle East Propulsion Company.
With GAMI, GE Aerospace signed an industrial participation agreement to enhance F110 repair capabilities and strengthen maintenance, repair and overhaul — or MRO — skills.
A memorandum of understanding was also signed between the two entities to explore building a globally competitive industrial base and accelerating the Kingdom’s manufacturing roadmap in the aerospace sector.
GE Aerospace and the MEPC signed three agreements to ensure vital material support as well as repair and overhaul services for the engine fleet.
The two companies have worked together for more than a decade to support Saudi Arabia’s F110 fleet, which is the world’s largest outside of the US.
Nawaf Albawardi, deputy governor for the localization sector of GAMI, said in a statement that the agreement “will contribute to strengthening GAMI’s ongoing efforts to localize and develop the military industries sector.”
Mohammed Al-Nawkhani, managing director, MEPC, added: “These agreements represent the next phase of our strategic partnership with GE Aerospace and a major step forward in enhancing readiness for the RSAF F110 fleet.”
Salim Mousallam, vice president, defense & systems for the Middle East, Africa and Turkiye at GE Aerospace, added: “These agreements will significantly increase engine availability, streamline MRO processes and directly support the RSAF’s critical missions.”
Under the F110-129 Material Support Agreement, GE Aerospace will provide essential ENSIP Kits (F110-129 parts) to support MEPC in performing the necessary overhaul of RSAF F110-129 engines within the Kingdom.
GE Aerospace also signed a new F110-129 services agreement to extend critical repair and overhaul capabilities to support other F110 customers across the region.
