JEDDAH: Manga Productions, the leading producer of the creative content industry in the Arab region, has announced the launch of “AlUla Adventures.” The launch will take place at the Silicon Slopes Summit in Salt Lake City, Utah, on Oct. 13-14.

This is in line with Manga Production’s ongoing efforts to foster the emerging creative and development arts in Saudi Arabia and beyond. 

In collaboration with SparkXR, Manga Productions will unveil their first product, an interactive, immersive, sensory experience called “AlUla Adventures.”

This riveting experience allows attendees at the summit to try out the “AlUla Adventures” Pod that will provide a one-of-a-kind experience to visit the Kingdom without physically traveling, essentially transporting or “teleporting” the person to AlUla. 

“We are proud to showcase our partnership with SparkXR through the release of ‘AlUla Adventures,’” said Dr. Essam Bukhary, CEO of Manga Productions. 

“We believe in the importance of investing and producing projects using the latest technologies within interactive digital arts. Through Manga Productions, we ensured to provide internship opportunities to Saudi talents as we believe it is the future of the entertainment and video game industry,” he said.

Jon Dean, CEO and co-founder of SparkXR, said: “We are honored to have collaborated with Manga Productions on ‘AlUla Adventures,’ an innovative virtual travel experience in which users really believe they are somewhere else, truly feel they are moving with the wind on their face and rumble under their feet. We are proud to be a part of advancing the interactive entertainment sector in emerging markets.”

Eng. Abdullah Konash, producer at Manga Productions, commented on the partnerships, saying: “It’s been a pleasure leading the collaboration between Manga Productions and Spark XR in this amazing development adventure, spearheading technological advancements in the game industry. To achieve authenticity in the experience, the team researched the area extensively to capture its wonders, making you feel like you are there.”