AlUla events promise months-long feast of arts, culture music and wellness

The festivals will offer experiences fit for all, including arts, culture, music, wellness, equestrian events, gastronomy, and astronomy. (SPA)
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Updated 27 September 2021
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AlUla events promise months-long feast of arts, culture music and wellness

  • The mane event: Equine fashion show at AlUla
  • AlUla Skies will give tourists the chance to float over the Hegra in a hot air balloon

JEDDAH: The winter season of events at AlUla prides itself on having everything from astronomy to gastronomy, but this year it will excel itself.

Among the events planned for the jewel in Saudi Arabia’s heritage crown is an haute couture fashion show — for horses.

Other equestrian highlights this year will be the Custodian of the Two Holy Mosques Endurance Race and AlUla Desert Polo.

Events will begin on Dec. 21 this year and run until March 30, 2022, and fall into four categories — Winter at Tantora, AlUla Arts, AlUla Skies, and the AlUla Wellness Festival, all providing a feast of arts, culture, music, and wellness.

Most musical performances will take place in the beautiful Maraya Center, and a candlelit symphonic concert at the UNESCO world heritage site of Hegra will begin proceedings.

 

Amira Abbas, who visited the festival in 2020, was thrilled to hear the announcement: “When I first went to AlUla it was magical, truly one of the most memorable experiences of my life. I am already excited to get back to the calm and quiet of the place. I will take at least a week off my schedule and plan a trip.”

The visitors will add to their knowledge of the site and the Kingdom through archaeology and cultural workshops taking place at the heritage sites.

AlUla Arts festival will commence February 2021, bringing together events centered around artistic talents. The “art of our time”  exhibition will boast cutting-edge contemporary art created by Saudi artists. Alongside the exhibition is the Cinema El Housh, an outdoor cinema that will be showing the beauties of the oasis and other landscapes within AlUla. Saudi filmmakers will also contribute to these projects.

FASTFACTS

• The Winter at Tantora Festival will run from Dec. 21 to Feb. 12. Musical performances will be taking place in the beautiful Maraya Center, with a Candlelit Symphonic Concert at the UNESCO World Heritage Site of Hegra kicking off proceedings.

• AlUla Arts festival will commence February 2021, bringing together events.

Another festival that will take flight is AlUla Skies, which will give tourists the chance to float over the Hegra in a hot air balloon, glide in a vintage plane over the oasis, and take a helicopter above the Madakheel. Back on land, adventurers can take the star-gazing tour titled “Constellations.”

Ohoud Abdallah, 27, spent three days touring the heritage sites of AlUla last year and told Arab News that she was not able to enjoy the skies on her visit: “It is a childhood fantasy of mine to go ride in a hot air balloon; last time I couldn’t because my timing was off. I am absolutely thrilled to see that it is coming back and there is nothing more I want to do than to float off in a balloon or just sit under the stars after being cooped up in my house for so long.”

Alula Wellness Festival, running from March 17 to 27, will focus on the well-being of the mind and body, including yoga, meditation, mindful practices, and an exhibition that will use space, light, and sound to provoke the senses.


Coach taps Elyanna for Spring 2026 campaign

Updated 18 February 2026
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Coach taps Elyanna for Spring 2026 campaign

  • Chilean Palestinian singer also fronted firm last year
  • Star has made a donation to World Food Programme

DUBAI: Chilean Palestinian singer Elyanna is fronting yet another campaign for Coach, this time an “Express Your Many Sides” Spring 2026 initiative unfolding exclusively in the Middle East.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes.

Elyanna is pictured carrying the Tabby 26, distinguished by its structured flap silhouette and signature metal “C” hardware, presented in a warm maple tone.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes. (Instagram)

Other styles include a compact shoulder bag with a curved profile and a larger, softer leather bag designed to sit under the arm. The bags appear in smooth and lightly grained leather finishes, styled in both light and darker colorways.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. She wears lightweight layers, including fitted long-sleeve tops paired with sleeveless vests and fluid trousers in neutral shades.

She also appears in a sheer, pale green dress layered over a long-sleeve base, patterned with small heart motifs.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. (Instagram)

Last year, Elyanna was the face of Coach’s Ramadan 2025 campaign. She was seen against a desert-inspired backdrop, styled in pieces that blended contemporary fashion with cultural influences.

The music sensation also carried Coach’s signature handbags, each featuring the gold chain accents.

Elyanna said in a statement: “Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression.

“We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment. I was also able to donate to the World Food Programme through our partnership once more, which means so much to me.”

Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.

The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.

Her debut album “Woledto,” released in 2024, featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”