‘We are a feminist company,’ says L’Oréal top official

Short Url
Updated 14 October 2021
Follow

‘We are a feminist company,’ says L’Oréal top official

  • ‘Nobody wants to be alone in fighting climate change’
  • ‘Climate change is not a local issue, it’s a global issue’

In an interview with Arab News en franҫais, Alexandra Palt takes us through L’Oréal’s business strategy and the impact of sustainability and climate change, the role of women in business, and how corporates need to involve and empower consumers to make more conscious and sustainable decisions.

The importance of sustainability to L’Oréal’s overarching business strategy

Sustainability is part of L’Oréal’s strategic orientation. In 2013, Jean-Paul Agon, CEO of L’Oréal, announced two major transformations of the 21st century, the digital transformation, and the sustainable transformation. The latter was integrated, not as an initiative or project, but rather as a transformation of the business model. A commitment to live up to challenges that humanity faces today.

L’Oréal achieved its first generation of sustainability targets by 2020. The company outperformed its initial 60 percent target for industrial activity, to record an 80 percent reduction in carbon emission, and improved the environmental footprint of 95 percent of its products, up from 85 percent in 2019.

By 2025, 100 percent of the group’s sites (factories, distribution centers, offices, and research centers) will be carbon neutral, and using 100 percent renewable energy.

By 2030, 95 percent of L’Oréal’s ingredients will come from bio-based sources, and 100 percent of the plastic used in L’Oréal’s products’ packaging will come from recycled plastic.

In May 2020, the group launched its €150 million ($173.45 million) sustainability program, “L’Oréal for the Future,” a more radical transformation toward an increasingly sustainable business model, contributing to solve some of the environmental and social challenges the world faces today. Allocating €100 million to impact investing, through L’Oréal Fund for Nature Regeneration, to finance damaged natural marine and forest ecosystems restoration projects as well as financing projects linked to the circular economy.
L’Oréal also created a €50 million charitable endowment fund, to help vulnerable women achieve social and professional integration, prevent violence, and provide emergency assistance.

A transformation, driven by the highest level of governance, “The board at L’Oréal is committed to sustainability which thrives us in the right direction.” says Alexandra Palt.

A transformation from the core of the group and its impact on supply chain

Following L’Oréal’s commitment to improve the environmental footprint of 100 percent of its products back in 2013, every new product introduced to the market, has its environmental footprint evaluated, considering the formula, packaging, fabrication, and supply chain. Every product developer and marketer, uses the SPOT tool (Sustainable Product Optimization tool) in this evaluation, to determine the product’s environmental score.

Engaging employees in the process, creating a culture geared towards improving the environmental footprint, and including it as a performance metric, enables an organic change and a change in mindsets. The transformation is happening form the core by integrating sustainability in day-to-day operations.

The change in mindsets also applies to the supply chain. On this front, L’Oréal had been doing social audits on its supply chain, conducting more than 3000 audits per year, since 2000, ensuring that the supply chain is ethical, responsible, and sustainable.

“Sustainability is in changing the way you do your job. It’s not just adding a label indicating that the product is ethically produced, or environment friendly,” said Palt. Sustainability leads to more innovations across solid cosmetics and new materials of packaging, refilleries and recharge.

L’Oréal’s relationship with suppliers starts with a mutual ethical commitment letter in line with the group’s values, ethical principles and commitment to society and the environment. Partnerships with suppliers also exist to accompany them in building a sustainability strategy and to reduce their carbon emissions. Through its solidarity sourcing program, L’Oréal also works with organizations, employing people from underprivileged communities or fair-trade communities. The various processes are analysed by independent auditors.

Women in business, expo 2020 and the role of women in the region

“At L’Oréal, we are a feminist company,” says Alexandra Palt to highlight that more than 50 percent of L’Oréal’s board members are women, more than half of its brands are led by women, and around 60 percent of managerial positions are held by women. “You can ask women to come to your building, or you can say “we build together.”

The commitment is to empower women in every field: women in science through the Fondation L’Oréal, and women in climate through the L’Oréal brand and Stand Up training sessions, the latest held at the Expo 2020 Dubai, and Burj Khalifa to help raise awareness and combat street harassment, as women will be disproportionately affected by climate change.

During her stay in Dubai for Expo 2020, Alexandra Palt met “incredible, powerful, strong, resilient women. I was impressed by my colleagues, the teams, the women I met in conferences. It is important to listen to women and understand their situation to better respond to their needs, instead of defining their needs.”

Consumer awareness about sustainability

Consumers aspire for sustainability and for sustainable products, but available options in the market can be luring. “We have a mutual responsibility. Consumers to push us to bring them more sustainable products but they also need to change their behavior,” says L’Oréal official.

“People should understand that there is no other option. Either we do this, and we come to a decarbonated economy, or COVID-19 was a small crisis compared to what is coming. The question is not how much it will cost, but how much will it cost if we don’t do it.”

The target is in reaching a safer operating space for humanity that will otherwise face social unrest, and increased disparity for the already underprivileged.

The dynamics of the industry

There is an increasing movement of the private economy towards sustainability, particularly in Europe and in the US. “Nobody wants to be alone in fighting climate change,” Palt said.

L’Oréal aims to have all its activity within the planetary boundaries by 2030. The Glasgow meeting is the next opportunity for action, not only for renewed commitments. “Climate change is not a local issue, it’s a planetary issue. We have to take necessary decisions now, individually and collectively.”

The French version of this story can be read on Arab News en Français


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 8 sec ago
Follow

World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.