Facebook unveils its first smart glasses

The Ray-Ban stories glasses would be an “ads-free experience,” according to Facebook. (WSJ)
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Updated 10 September 2021
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Facebook unveils its first smart glasses

  • Facebook launches its first smart glasses in partnership with Ray-Ban
  • The glasses allow wearers to listen to music, take calls or capture photos and short videos and share them across Facebook’s services using a companion app

LONDON: Facebook Inc. launched its first smart glasses on Thursday in a step toward its aim of offering true augmented-reality spectacles.
The glasses, which were created in partnership with Ray-Ban maker Essilor Luxottica, allow wearers to listen to music, take calls or capture photos and short videos and share them across Facebook’s services using a companion app. Facebook said the glasses line, called “Ray-Ban Stories,” would start at $299.
The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.
Facebook’s chief scientist said last year the company was five to 10 years away from being able to bring to market “true” AR glasses, which would superimpose virtual objects onto the wearer’s view of the real world.
Major tech firms including Amazon.com Inc, Alphabet Inc’s Google, Microsoft Corp, Apple Inc. and Snap Inc. have raced to develop various smart glasses products, but early offerings like Google Glass proved difficult to sell to consumers put off by high price points and design issues.
Snap, which unveiled its smart Spectacles in 2016, this year launched AR glasses but they are not for sale and are offered only to AR creators. Snap’s CEO, Evan Spiegel, said in 2019 that he expected it would be a decade before consumers widely adopted AR smart glasses.
Facebook’s CEO, Mark Zuckerberg, recently announced the company was setting up a team to work on building the metaverse, a shared virtual environment which it is betting will be the successor to the mobile Internet.
“We’ve believed for a long time that glasses are going to be an important part of building the next computing platform,” said Zuckerberg in a video posted on his Facebook page on Thursday.
Facebook, which has been criticized over its handling of user data, said it would not access the media used by its smart-glasses customers without their consent.
The company also said it would not use the content of the photos or videos captured using the glasses and stored in the Facebook View app for personalizing ads, and said the glasses would be an “ads-free experience.”
The glasses include an optional virtual assistant so photos and videos can be captured hands-free through voice commands. Facebook said an LED light on the glasses would show when the camera is on, to make other people aware when a wearer is taking a photo or video.
It published a guide outlining how to use the glasses responsibly, for example turning them off in private spaces like public bathrooms and not using them for illegal actions like harassment or capturing sensitive information such as PIN codes.


Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

Updated 13 January 2026
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Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

  • Nasdaq to deliver exclusive real-time US equities market data
  • Real-time updates fully integrated into Asharq Business’ data infrastructure and available across all platforms

RIYADH: Asharq Business with Bloomberg, the region’s leading business and financial news multi-platform channel, announced Tuesday a strategic three-year collaboration with Nasdaq, to deliver exclusive real-time US equities market data and updates to investors and decision-makers across the Middle East. 

Through access to Nasdaq’s official data product, Nasdaq Last Sale (NLS), Asharq Business with Bloomberg will receive real-time last-sale trade updates and calculated insights across major US exchanges directly from the Nasdaq Market Center. The collaboration strengthens market transparency, enhances data-driven storytelling, and provides audiences and partners with deeper insight into global financial activity. 

With a rapidly growing investor base in the region — and with Nasdaq serving as a primary destination for many Arab and regional investors — Asharq Business with Bloomberg reinforces its mission to deliver timely, accurate, and exclusive financial updates by integrating NLS data into its digital platforms, live markets coverage, and broader data ecosystem. 

Leveraging its partnership with Bloomberg Media — which grants access to reporting from over 2,700 journalists and analysts worldwide — Asharq Business with Bloomberg continues to build on its reputation as the region’s most trusted and credible multi-platform business news source. The collaboration with Nasdaq underscores its commitment to providing reliable, data-backed content across social, digital, and streaming platforms, available for audiences anytime and anywhere. 

Dr Nabeel Al Khatib, General Manager of Asharq News Network, commented: “It has been five years since the inception of Asharq Business with Bloomberg, and our audience has always been at the center of everything we do. We invest time and effort to understand what matters to them, ensuring we deliver data and stories that genuinely support informed decision-making. With growing regional interest in global markets, our collaboration with Nasdaq marks a strategic step toward offering a clearer, more comprehensive view of international financial activity. Through Nasdaq Last Sale, we aim to further empower our audience with transparent, real-time insights, strengthening their ability to navigate an increasingly interconnected global investment landscape.” 

The Nasdaq leadership team added: “We are pleased to collaborate with Asharq Business with Bloomberg to broaden access to high-quality US market data in the Middle East. Through Nasdaq Last Sale, we aim to enhance transparency, support informed decision-making, and contribute to a more connected global investor community.”