$24m ‘Bored Ape’ Sotheby’s auction shows NFT boom still in full swing

An algorithmically-generated cartoon image of an ape, number 5809 in a set of 10,000 collectible non-fungible tokens (NFTs) called the Bored Ape Yacht Club, made by the US-based company Yuga Labs. (Sotheby’s via Reuters)
Short Url
Updated 09 September 2021
Follow

$24m ‘Bored Ape’ Sotheby’s auction shows NFT boom still in full swing

  • A set of 107 non-fungible tokens (NFTs) representing images of cartoon apes sold for $24.4 million in an online sale at Sotheby’s auction house
  • An NFT is a digital asset that uses blockchain technology to record who owns a digital object such as an image, video or in-game item

LONDON: A set of 107 non-fungible tokens (NFTs) representing images of cartoon apes sold for $24.4 million in an online sale at Sotheby’s auction house on Thursday, as the market for the niche crypto asset continues to heat up, Reuters reported.

The images were part of the “Bored Ape Yacht Club” collection of NFTs — a set of 10,000 computer-generated cartoon apes, made by the US-based company Yuga Labs. Owners of the ape NFTs become members of an online club.

An NFT is a digital asset that uses blockchain technology to record who owns a digital object such as an image, video or in-game item. While anyone can view the asset in question, only the buyer can say they are the “official” owner.

Unusually for NFTs, the buyers of Bored Apes also receive the intellectual property rights for the images. They are often used as profile pictures on social media.

The lot contained 101 of these anthropomorphic apes, with different combinations of features such as clothing, accessories and facial expressions, plus the option to generate six new “mutant” ones.

The sale also included a lot of 101 “Bored Ape Kennel Club” NFTs — a set of dogs, marketed as pets for the apes. This fetched $1,835,000 and the set of apes fetched $24,393,000, bringing the total for the sale to $26,228,000.

Sotheby’s allowed payments in the cryptocurrencies bitcoin, ether and USDC, and fiat currency.

RAPID GROWTH
The frenzy for NFTs shows no signs of slowing. Sales volume on the largest NFT marketplace, OpenSea, hit $3.4 billion in August, up tenfold from July. Some speculators “flip” their NFTs for eye-watering profits within days or even hours.

The average weekly secondary market price for a Bored Ape has surged from around $1,500 when they were launched in April to $71,942 last week, according to NonFungible.com, a website that tracks the NFT market.

On Monday, a single Bored Ape sold for 740 ether (around $2.9 million).

Michael Bouhanna, contemporary art specialist at Sotheby’s, said that although there is financial speculation on NFTs, he sees the Bored Apes as works of art. He said the NFT market is not a bubble.

“People were talking about a bubble in March, in June, etc., and then we see that the market is even stronger today, so I think they’ve been proven wrong ... I think it’s a very organic market with great collectors who have great appreciation of art,” he said.

Elsewhere, San Francisco-based Cere Network said it has raised $31 million in a funding round led by investment platform Republic and Polygon.

The developer of the blockchain-based customer relations management (CRM) platform said that it will use the funding to accelerate the integration of the decentralized data cloud into the Polygon protocol.

“The Cere decentralized data cloud is the future of blockchain data and takes harnessing datasets to the next level,” said Sandeep Nailwal, the co-founder and COO of Polygon. “Our investment in Cere and their integration into our protocol means that Polygon’s ecosystem maintains its market leadership.”

The Cere team has grown to more than 60 employees globally to meet the demand for launching a decentralized data cloud.

In the markets, bitcoin was 1.6 percent higher at $47,095.60 at 7:42 p.m. Riyadh time, while Ethereum rose 1.8 percent to $3,544.82.


The Family Office to host global investment summit in Saudi Arabia

Updated 18 January 2026
Follow

The Family Office to host global investment summit in Saudi Arabia

RIYADH: The Family Office, one of the Gulf’s leading wealth management firms, will host its exclusive investment summit, “Investing Is a Sea,” from Jan. 29 to 31 on Shura Island along Saudi Arabia’s Red Sea coast.

The event comes as part of the Kingdom’s broader Vision 2030 initiative, reflecting efforts to position Saudi Arabia as a global hub for investment dialogue and strategic economic development.

The summit is designed to offer participants an immersive environment for exploring global investment trends and assessing emerging opportunities and challenges in a rapidly changing financial landscape.

Discussions will cover key themes including shifts in the global economy, the role of private markets in portfolio management, long-term investment strategies, and the transformative impact of artificial intelligence and advanced technologies on investment decision-making and risk management, according to a press release issued on Sunday.

Abdulmohsin Al-Omran, founder and CEO of The Family Office, will deliver the opening remarks, with keynote addresses from Saudi Energy Minister Prince Abdulaziz bin Salman and Prince Turki Al-Faisal, chairman of the King Faisal Center for Research and Islamic Studies.

The press release said the event reflects the firm’s commitment to institutional discipline, selective investment strategies, and long-term planning that anticipates economic cycles.

The summit will bring together prominent international and regional figures, including former UK Treasury Commercial Secretary Lord Jim O’Neill, Mohamed El-Erian, chairman of Gramercy Fund Management, Abdulrahman Al-Rashed, chairman of the editorial board at Al Arabiya, Lebanese Minister of Economy and Trade Dr. Amer Bisat, economist Nouriel Roubini of NYU Stern School of Business, Naim Yazbeck, president of Microsoft Middle East and Africa, John Pagano, CEO of Red Sea Global, Dr. Anne-Marie Imafidon, MBE, co-founder of Stemettes, SRMG CEO Jomana R. Alrashed and other leaders in finance, technology, and investment.

With offices in Bahrain, Dubai, Riyadh, and Kuwait, and through its Zurich-based sister company Petiole Asset Management AG with a presence in New York and Hong Kong, The Family Office has established a reputation for combining institutional rigor with innovative, long-term investment strategies.

The “Investing Is a Sea” summit underscores Saudi Arabia’s growing role as a global center for financial dialogue and strategic investment, reinforcing the Kingdom’s Vision 2030 objective of fostering economic diversification and sustainable development.