LONDON: TikTok users will soon be able to buy stuff directly through the short videos on the app — something they had only been able to do through ads until now.
Canadian e-commerce company Shopify said Tuesday that businesses will be able to add a shopping tab to their TikTok profiles to create a “mini-storefront” that links directly to their online store for checkout.
The shopping tool, which is still being tested, is available to merchants in the US, the UK, and Canada, and will roll out to more regions in the coming months. Shopify already had a deal with TikTok that let merchants create “shoppable” video ads that drive customers to online stores.
ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. Buying products through social media websites isn’t yet as common in the US, though Pinterest and Facebook-owned Instagram have made some inroads.
Reality star Kylie Jenner is among the first merchants to participate in the program by selling her skincare and cosmetics line through TikTok.
TikTok to let users shop through app with Shopify deal
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TikTok to let users shop through app with Shopify deal
- TikTok teams up with Shopify to let users buy stuff directly through the short videos on the app
- businesses will be able to add a shopping tab to their TikTok profiles to create a “mini-storefront” that links directly to their online store for checkout
Hezbollah says Israeli strike killed Al-Manar TV presenter in southern Lebanon
- The Israeli military said later on Monday that Al-Din was a Hezbollah militant who recently worked to rehabilitate the group’s artillery capabilities in southern Lebanon
The Lebanese armed group Hezbollah said on Monday that an Israeli strike in the country’s south killed TV presenter Ali Nour Al-Din, who worked for the group’s affiliated Al-Manar television station.
The group said the killing portends “the danger of Israel’s extended escalations (in Lebanon) to include the media community.”
The Israeli military said later on Monday that Al-Din was a Hezbollah militant who recently worked to rehabilitate the group’s artillery capabilities in southern Lebanon.
Israel and Lebanon agreed to a US-brokered ceasefire in 2024 to end more than a year of fighting between Israel and Hezbollah, which culminated in Israeli strikes that severely weakened the Iran-backed militant group. Since then, the sides have traded accusations over ceasefire violations.
Lebanon has faced growing pressure from the US and Israel to disarm Hezbollah. The group’s leaders fear that Israel could dramatically escalate strikes across the battered country, aiming to push the Lebanese government for quicker action to confiscate Hezbollah’s arsenal.
