Global technology company Zoho Corporation has entered into a strategic partnership with TAQADAM, a Saudi Arabian startup accelerator founded by King Abdullah University of Science and Technology (KAUST) in collaboration with Saudi British Bank (SABB). Through this partnership, startups associated with TAQADAM can avail cost-effective access to Zoho’s enterprise technology.
Zoho’s enterprise offering includes more than 50 cloud-based web and mobile applications that cater to every business need such as sales, marketing, finance, employee collaboration and HR. Apart from this, eligible Saudi startups can also opt for Zoho One, an all-in-one suite of Zoho apps that work collectively to run an entire business in the cloud from a single console. Early-stage and growth-stage startups often miss out on essential enterprise tools because of cost and accessibility barriers. This partnership aims to eliminate such roadblocks and help founders leverage digital technology to improve operational agility and effectively scale their businesses.
“By embracing digital technology and investing in the right array of tools, startups can streamline and automate the management of complex business processes. Running a cloud-based operating model also builds flexibility and resilience into the system, and founders do not have to worry about business interruption risks during emergencies like the pandemic. They can instead focus their time and efforts on larger goals such as improving customer outreach and exploring new growth avenues that enable them to compete with established brands. We are excited about partnering with TAQADAM and look forward to assisting the Saudi business community in their digital transformation journey,” said Hyther Nizam, president — MEA, Zoho Corporation.
Abdulrahman Al-Jiffry, TAQADAM accelerator manager, said: “We are thrilled to have Zoho tools powering the next generation of TAQADAM founders. It takes a village to build a resourceful business community and Zoho’s drive to support founders demonstrates that spirit in the best way possible.”
Eligible startups working with TAQADAM will receive free Zoho Wallet credits worth $1,800, which can be used to purchase and renew any of Zoho’s 50+ business applications, including the Zoho One suite.
The partnership program includes cost-free consultation to guide the startups in choosing the right apps for their business as well as complimentary technical support.
Zoho does not allow any third-party trackers to monitor usage behavior and never sells any data to ad-based companies.
Zoho partners with TAQADAM to digitally empower startups in Kingdom
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Zoho partners with TAQADAM to digitally empower startups in Kingdom
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
