PopArabia launches music rights company ESMAA

Abu Dhabi-based independent music company PopArabia has announced the launch of ESMAA, a new UAE-based music rights management entity to facilitate music licensing in the Gulf region. (ESMAA)
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Updated 20 August 2021
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PopArabia launches music rights company ESMAA

  • ESMAA is a subsidiary of PopArabia and a partner of twofour54, Abu Dhabi’s media and entertainment hub
  • The entity has also signed agreements to license the British record label Chrysalis Music and Global Master Rights

ABU DHABI: Abu Dhabi-based independent music company PopArabia has announced the launch of ESMAA, a new UAE-based music rights management entity to facilitate music licensing in the Gulf region.

ESMAA, which translates as the Arabic word for “listen,” works with both global rights holders and regional businesses to provide Gulf markets with the ability to license music domestically.

“After navigating music rights challenges in this region for many years, I can say with confidence that the work we are doing at ESMAA represents a historic step forward for music licensing in the Gulf,” said Hussain ‘Spek’ Yoosuf, founder and CEO of ESMAA.

The company has signed agreements to represent the rights of global collecting societies including the UK’s PRS (Performing Right Society) for Music and Canada’s SOCAN (Society of Composers, Authors and Music Publishers of Canada), representing more than 30 million musical works and more than 150,000 songwriters, composers and music publishers respectively through these deals.

ESMAA has also signed agreements to license the British record label Chrysalis Music and Global Master Rights, the neighboring rights company representing the work of more than 300 record labels and 2,500 performers including Rihanna, Billie Eilish, Metallica and David Guetta.

“We’re very pleased to have already begun working with rights holders to license music in the market and meet the needs of regional businesses who have been in need of a local solution,” Yoosuf said.

The company has also recently become a client rights management entity of the International Confederation of Societies of Authors and Composers. Founded in 1926, CISAC is a global non-profit organization protecting the rights and promoting the interests of creators worldwide. ESMAA’s status as a client of CISAC marks the first and only time an organization from the Gulf region has been able to benefit from CISAC’s technical tools and solutions for authors’ rights administration.

ESMAA is a subsidiary of PopArabia and a partner of twofour54, Abu Dhabi’s media and entertainment hub.

“Through our investment into PopArabia a decade ago, we have supported the local music industry and enabled home-grown artists,” said Michael Garin, CEO of twofour54.

“As the latest step in this journey, ESMAA will elevate music licensing in the region and place the emirate firmly on the global music stage,” he said.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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