New Tetra Pak campaign pursues sustainability solutions in region

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Updated 16 August 2021
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New Tetra Pak campaign pursues sustainability solutions in region

Tetra Pak Arabia Area has launched the “Go nature. Go Carton” campaign to draw attention toward climate change and inspire people to learn more about the environmental impact of food packaging, and its efforts to address these issues.

The company’s goals for a sustainable future include 100 percent renewable packages by 2030 and carbon neutrality by 2050. For its work so far, Tetra Pak has recently been recognized as one of the top 50 Sustainability and Climate Leaders.

By 2050, the world’s population is predicted to reach 9.1 billion, which will require an increase of 70 percent in food availability. Packaging helps keep food safe, nutritious, and available. And, with 33 percent of food lost or wasted each year, high-performance packaging plays a critical role in today’s global food delivery system.

HIGHLIGHT

In Saudi Arabia, Tetra Pak has formed the first-of-its-kind recycling partnership in the region with Obeikan Paper Industries to recycle paper of collected post-consumer cartons.

Tetra Pak cooperates with many key players across the value chain, alongside more than 170 recycling operations around the world, to advance the entire recycling value chain. By strengthening global carton recycling infrastructure, the company can ensure cartons are transformed into new raw material and products, keeping valuable resources in use to help build a circular economy.

“High-performance food packaging plays a critical role in feeding the world, but it must do so sustainably, so that food availability does not come at the cost of the planet. This lies behind Tetra Pak’s commitment to making food safe and available, everywhere, in a way that protects what’s good — protecting food, protecting people as well as protecting the planet,” said Niels Hougaard, managing director of Tetra Pak Arabia Area and cluster leader sales management for Greater Middle East and Africa.

He added: “We are seeking opportunities across the entire recycling value chain to improve how cartons get recycled. We see it as our fundamental obligation to support collection, sorting and recycling of packaging. That’s why, in synergy with food manufacturers, municipalities, recyclers and other stakeholders across the industry, we are on a journey to develop and scale the recycling of paper-based cartons, helping to make them the world’s most sustainable food package.”

In Saudi Arabia, Tetra Pak has formed the first-of-its-kind recycling partnership in the region with Obeikan Paper Industries (OPI) to recycle paper of collected post-consumer cartons. OPI has its own company-wide waste management and is ready to start working on programs that increase collection and contribute to a sustainable recycling value chain. In addition to that, a new recycling partnership with Saudi Top Plastics Factory (STP), the leading plastic recycling plant in the region, was formed to recycle the remaining plastic and aluminum compound residue resulting from cartons recycling at OPI.


Alargan and GS REDC launch first Saudi–Korean residential project ‘Oasis Residence’

Updated 12 February 2026
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Alargan and GS REDC launch first Saudi–Korean residential project ‘Oasis Residence’

Alargan Projects Company, in partnership with Korea’s GS REDC, has officially announced the launch of Oasis Residence, marking the first Saudi–Korean residential development in the Kingdom. The announcement was made during the project’s opening sales ceremony in Riyadh, underscoring a milestone in Saudi Arabia’s evolving residential sector and the growing role of international collaboration in the local market.

The launch represents a new model of international collaboration in Saudi Arabia’s residential sector, reflecting the combined strengths of Alargan’s local market expertise and the GS REDC’s international residential development experience in delivering housing aligned with the evolving needs of Saudi families.

Oasis Residence is located on Al-Thumamah Road in north Riyadh and comprises 182 modern semi-furnished residential apartments designed in line with contemporary urban concepts, offering a range of unit sizes with prices starting from SR787,000 ($209,900).

The development features expansive green areas and fully integrated amenities, including a fitness center, residents’ lounge, children’s play area, café, private basement parking, and community facilities. Special emphasis has been placed on construction quality, with structural warranties of up to 10 years, reflecting a long-term commitment to durability, quality, and sustainability.

CEO of Alargan Projects Company Eyad Albunyan said the launch of Oasis Residence marks a key milestone in the company’s journey and that the partnership represents a meaningful addition to Alargan’s project portfolio. He said: “We are proud to launch the first-day sales of Oasis Residence, the first Saudi–Korean residential project in the Kingdom. The project reflects Alargan’s strategy to develop integrated communities that enhance quality of life. Our partnership with GS REDC has enabled us to incorporate international residential development expertise tailored to the Saudi market, setting a new benchmark for modern living.”

Phase 2 of Oasis Residence underway 

Building on the success of the first phase, Alargan Projects Company and GS REDC have commenced construction of Oasis Residence Phase II, which will deliver an additional 248 residential units. The second phase follows the same development philosophy as the initial project while responding to growing demand for high-quality apartment living in northern Riyadh.

With both phases combined, Oasis Residence is expected to emerge as a prominent residential community contributing to the diversification and modernization of the city’s housing supply.

GS REDC’s expanding role in Saudi Arabia

GS REDC, the real estate development arm wholly owned by GS Engineering and Construction — a global construction group with more than 50 years of residential development experience in Korea — brings international planning and development expertise to the partnership. Working closely with Alargan, the company has applied this experience to deliver a project tailored to the Saudi market, while introducing a refined touch of Korean residential design and lifestyle to Riyadh.

Beyond Oasis Residence, GS REDC is also participating in a major National Housing Company–led residential development of approximately 2,500 apartment units, reflecting growing confidence in the company as a partner across both private and government-led housing initiatives.

General Manager of GS REDC Woongjo Choi said that Saudi Arabia represents one of the company’s key strategic international markets. He said: “Oasis Residence marks the beginning of a new phase for GS REDC’s presence in the Kingdom’s residential development sector. Through this partnership, we aim to transfer the concept of integrated communities and the ‘all-in-one’ model to the city, supporting the Kingdom’s long-term housing objectives. GS REDC stands as the first and remains the only Korean developer to enter the Saudi housing market. With the sales launch of this project, GS REDC has firmly established its position as a bona fide global developer in Saudi Arabia. Moving forward, we intend to actively pursue a rapid transition into high-rise hyper-end apartments, urban development projects, and government-led giga-projects.”

A Saudi-led model for international collaboration

The launch of Oasis Residence highlights a Saudi-led development model in which local developers take the lead while collaborating with experienced international partners to elevate planning, design, and execution standards. Through this approach, Alargan Projects Company continues to strengthen its leadership position in the Saudi residential development sector while contributing to the overall advancement of housing quality in the Kingdom.