Global digital agency Valtech to acquire Dubai-based Revonic

Valtech, which has offices in 18 countries, is responsible for delivering digital solutions for multinationals including L’Oreal, easyJet, Audi, and PepsiCo. (File/Valtech)
Short Url
Updated 12 August 2021
Follow

Global digital agency Valtech to acquire Dubai-based Revonic

  • The acquisition is the latest addition in a series of recent buys for the company, reaffirming its commitment to clients across the MENA region

DUBAI: Global digital firm Valtech is acquiring Dubai-based digital experience and design specialist agency, Revonic.

The purchase comes on the back of Valtech receiving funding from investment firm BC Partners valuing the company at $1.4 billion.

Adam Cukrowski, founder and chief executive officer of Revonic, said: “Revonic takes an organization’s digital offerings further, through data-based actionable insights.

“By putting enterprises in the driver’s seat of their digital vehicle, we have given new confidence to the region’s innovators to tweak the customer experience and fine-tune performance.”

Valtech’s regional operations were launched more than 18 months ago, and talks began with Revonic soon after.

The acquisition is the latest addition in a series of recent buys for the company, reaffirming its commitment to clients across the Middle East and North Africa (MENA) region.

The expansion comes at a pivotal time for the region, which is undergoing rapid digital transformation as consumers’ appetite for digital solutions continues to grow.

Olivier Padiou, group CEO at Valtech, said: “We are excited to welcome Revonic into the Valtech group and to be expanding our operations across MENA. We are not only welcoming an impressive set of new clients, but also an impressive and talented team that will help to strengthen and develop our international brand and increase our reach.”

Valtech, which has offices in 18 countries, is responsible for delivering digital solutions for multinationals including L’Oreal, easyJet, Audi, and PepsiCo.


WEF report spotlights real-world AI adoption across industries

Updated 59 min 46 sec ago
Follow

WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.