Twitter competition reveals bias in image-cropping algorithm

Rumman Chowdhury, Director, Twitter, Machine Learning, Ethics, Transparency and Accountability (META), wraps up the Twitter Algorithmic Bias Bug Bounty Challenge Results. (File/Youtube)
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Updated 12 August 2021
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Twitter competition reveals bias in image-cropping algorithm

  • Competition winner revealed that algorithm prefers slimmer, younger, lighter-skinned faces

DUBAI: Twitter’s image-cropping algorithm prefers faces that are slimmer, younger, and have lighter skin, according to a researcher who took part in a bug bounty competition organized by the social networking company.

The program, started on July 30, invited researchers to hunt for discrepancies as part of Twitter’s first algorithmic bias bounty challenge held at the Defcon convention.

The project was led by Rumman Chowdhury, Twitter’s director of machine learning, ethics, transparency, and accountability for the Middle East, Turkey, and Africa (META), and Jutta Williams, the firm’s product manager for the same region.

In a blog, they said: “Finding bias in machine learning models is difficult, and sometimes, companies find out about unintended ethical harms once they’ve already reached the public.

“For this challenge, we are re-sharing our saliency model and the code used to generate a crop of an image given a predicted maximally salient point and asking participants to build their own assessment.”

The contest’s first prize of $3,500 went to Bogdan Kulynych, a Ph.D. student at the Swiss Federal Institute of Technology in Lausanne. His submission showed how algorithmic models amplify real-world biases and societal expectations of beauty.

Kulynych’s approach consisted of artificially generating faces with differing features and then running them through the algorithm. He found that the algorithm focused on younger, slimmer, and lighter faces over older, wider, or darker faces.




Some of the faces generated to test the algorithm. (File/GitHub)

After winning the competition, he highlighted on Twitter the “fast-paced” nature of the contest in comparison to academic publishing. Although he admitted that his submission “came with plenty of limitations that future analyses using the methodology should account for,” he also said it was a “good thing” because even if some submissions only hinted “at the possibility of the harm without rigorous proofs,” the approach would be able to detect such harms early on.

“We should not forget that algorithmic bias is only a part of a bigger picture. Addressing bias in general and in competitions like this should not end the conversation about the tech being harmful in other ways, or by design, or by fact of existing,” Kulynych added.

It is not the first time the biases of the image-cropping algorithm have come to light with several users pointing out the issue last year. At the time, Twitter said in a statement that its team had tested the algorithm prior to launching it but “did not find evidence of racial or gender bias.”

The company pointed out that it would, however, continue its analysis and open source it for others to “review and replicate.”

In a blog post in May, Chowdhury announced the results of the analysis that showed the algorithm favored women to men by 8 percent, white to black individuals by 4 percent, white to black women by 7 percent, and white to black men by 2 percent.

Based on the results, Twitter began testing and rolling out full images in the feed as well as a true preview before posting.

She said: “We’re working on further improvements to media on Twitter that builds on this initial effort, and we hope to roll it out to everyone soon.”

The competition was another step in identifying flaws in the algorithm from an outside perspective.

In their blog, Chowdhury and Williams said: “We want to take this work a step further by inviting and incentivizing the community to help identify potential harms of this algorithm beyond what we identified ourselves.”


Apple, Google offer app store changes under new UK rules

Updated 10 February 2026
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Apple, Google offer app store changes under new UK rules

LONDON: Apple and Google have pledged changes to ensure fairness in their app stores, the UK competition watchdog said Tuesday, describing it as “first steps” under its tougher regulation of technology giants.
The Competition and Markets Authority placed the two companies under “strategic market status” last year, giving it powers to impose stricter rules on their mobile platforms.
Apple and Google have submitted packages of commitments to improve fairness and transparency in their app stores, which the CMA is now consulting market participants on.
The proposals cover data collection, how apps are reviewed and ranked and improved access to their mobile operating systems.
They aim to prevent Apple and Google from giving priority to their own apps and to ensure businesses receive fairer terms for delivering apps to customers, including better access to tools to compete with services like the Apple digital wallet.
“These are important first steps while we continue to work on a broad range of additional measures to improve Apple and Google’s app store services in the UK,” said CMA chief executive Sarah Cardell.
The commitments mark the first changes proposed by US tech giants in response to the UK’s digital markets regulation, which came into force last year.
The UK framework is similar to a tech competition law from the European Union, the Digital Markets Act, which carries the potential for hefty financial penalties.
“The commitments announced today allow Apple to continue advancing important privacy and security innovations for users and great opportunities for developers,” an Apple spokesperson said.
The CMA in October found that Apple and Google held an “effective duopoly,” with around 90 to 100 percent of UK mobile services running on their platforms.
A Google spokesperson said existing practices in its Play online store are “fair, objective and transparent.”
“We welcome the opportunity to resolve the CMA’s concerns collaboratively,” they added.
The changes are set to take effect in April, subject to the outcome of a market consultation.