DUBAI: US actors Jessica Alba and Zac Efron are the most recent superstars to be tapped by Dubai Tourism for its latest tourism campaign and short film.
The ad, which is a spoof of an action film, features Alba and Efron fighting off enemies in well-known landmarks across the city, such as the Burj Khalifa and the Museum of the Future.
The ad campaign also sees the Hollywood duo skydive off a helipad on the Burj Al-Arab, dine at Pierchic and navigate through the historic neighborhood of Al-Fahidi on scooters.
The action-filled clip begins with the pair at Burj Al-Arab’s SAL restaurant, while a voiceover of Alba can be heard saying, “You’re just always putting work first.”
“Look I don’t want to fight with you,” responds Efron as the on-screen couple dine at Pierchic. “He might,” he adds after a motorbike blasts through the restaurant.
Also featured in the ad is Caroline Labouchere, a Dubai-based model.
Efron posted the trailer on his Instagram page, alongside the cheeky caption: “She’s always getting me out of trouble.”
Alba, 40, also posted the trailer with the caption, “He’s always getting me into more trouble…”
Efron and Alba offered a glimpse of their project with Dubai Tourism earlier this week on Instagram.
The “High School Musical” actor posted a behind-the-scenes still to his Instagram account, tagging Craig Gillespie, the Australian director who has worked on films including “I, Tonya” and, most recently, “Cruella.”
The ad was reportedly shot in the emirate in February.
At the time, images circulated on social media of the “Baywatch” star surrounded by film crew members on the beach in Jumeirah, close to the Burj Al-Arab.
Dubai Tourism is no stranger to recruiting A-listers to feature in promotional videos.
Past stars to feature in campaigns include Bollywood star Shah Rukh Khan and US actress Gwyneth Paltrow.
In 2019, Khan invited Paltrow to Dubai as part of his #BeMyGuest campaign.
Later that year, the Goop founder returned to Dubai to film a tourism campaign and short film, “A Story Takes Flight,” alongside Hollywood stars Zoe Saldana and Kate Hudson.
