Jessica Alba, Zac Efron star in new Dubai Tourism campaign

Jessica Alba and Zac Efron co-star in the spoof action film. Instagram
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Updated 04 August 2021
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Jessica Alba, Zac Efron star in new Dubai Tourism campaign

DUBAI: US actors Jessica Alba and Zac Efron are the most recent superstars to be tapped by Dubai Tourism for its latest tourism campaign and short film. 

The ad, which is a spoof of an action film, features Alba and Efron fighting off enemies in well-known landmarks across the city, such as the Burj Khalifa and the Museum of the Future. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zac Efron (@zacefron)

The ad campaign also sees the Hollywood duo skydive off a helipad on the Burj Al-Arab, dine at Pierchic and navigate through the historic neighborhood of Al-Fahidi on scooters. 

The action-filled clip begins with the pair at Burj Al-Arab’s SAL restaurant, while a voiceover of Alba can be heard saying, “You’re just always putting work first.”

“Look I don’t want to fight with you,” responds Efron as the on-screen couple dine at Pierchic.  “He might,” he adds after a motorbike blasts through the restaurant.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zac Efron (@zacefron)

Also featured in the ad is Caroline Labouchere, a Dubai-based model.

Efron posted the trailer on his Instagram page, alongside the cheeky caption: “She’s always getting me out of trouble.”

Alba, 40, also posted the trailer with the caption, “He’s always getting me into more trouble…”

Efron and Alba offered a glimpse of their project with Dubai Tourism earlier this week on Instagram.

The “High School Musical” actor posted a behind-the-scenes still to his Instagram account, tagging Craig Gillespie, the Australian director who has worked on films including “I, Tonya” and, most recently, “Cruella.”

The ad was reportedly shot in the emirate in February.

At the time, images circulated on social media of the “Baywatch” star surrounded by film crew members on the beach in Jumeirah, close to the Burj Al-Arab.

Dubai Tourism is no stranger to recruiting A-listers to feature in promotional videos. 

Past stars to feature in campaigns include Bollywood star Shah Rukh Khan and US actress Gwyneth Paltrow.

In 2019, Khan invited Paltrow to Dubai as part of his #BeMyGuest campaign.

Later that year, the Goop founder returned to Dubai to film a tourism campaign and short film, “A Story Takes Flight,” alongside Hollywood stars Zoe Saldana and Kate Hudson. 


Showtime: The best television of 2025 

Updated 26 December 2025
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Showtime: The best television of 2025 

  • From belly laughs to gut punches, here are the must-watch shows of the year 

‘Adolescence’ 

This harrowing drama consisted of four episodes, all shot in a single take. It told the story of 13-year-old Jamie Miller (the debut role for Owen Cooper, who deservedly won an Emmy for his faultless performance), who is accused of murdering a schoolmate, and the aftermath of that accusation for his family. “Adolescence” was the perfect blend of style and substance; you could marvel at the “balletic production processes that must have been involved,” as our reviewer noted, even while squirming in your seat at the painfully raw performances of the excellent ensemble cast. “It may be one of the most upsetting shows released this year,” our review concluded, “but it is also a remarkable work of art.” 

‘Severance’ S2 

Apple’s absorbing sci-fi comedy-drama expanded its universe in season two, as Mark S (Adam Scott) and his team of data refiners dealt with the fallout from their successful, if brief, escape from their ‘severed’ floor — where work and out-of-work memories and personalities are controlled and delineated by a chip embedded in their brains — at Lumon, during which they tried to alert the outside world to the cruelties of their working conditions. “Creator Dan Erickson and director Ben Stiller waste no time in rediscovering the subtle blend of tangible oddness and sinister dystopian creepiness that made the first season such an uncomfortable joy,” our reviewer wrote.  

‘Stranger Things’ S5 Vol. 1 

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‘Mo’ S2 

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‘Andor’ S2 

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‘The Studio’ 

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‘Slow Horses’ S5 

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‘Last One Laughing’ 

Putting a group of 10 comedians in a room for six hours and telling them not to laugh isn’t the greatest premise on paper, but this UK adaptation of the Japanese show “Documental,” featuring a stellar lineup of some of Britain’s funniest people — and host Jimmy Carr — was an absolute joy. From Joe Wilkinson being eliminated by Lou Sanders’ whispered “Naughty tortie” to eventual winner Bob Mortimer’s whimsical flights of fancy, there was so much to love about this endearingly silly show. And credit to the casting directors — the mix of comics was central to its success.