How Islamic finance can help build a better future for all

Islamic finance products ‘aim to reduce the risk of asymmetric information and are contract-based, making them a natural fit for investors.’ (Shutterstock)
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Updated 31 July 2021
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How Islamic finance can help build a better future for all

  • Shariah-compliant finance is a rapidly growing industry that prioritizes sustainable expansion

LONDON: The Islamic finance investment model is a natural fit for investors looking to use their money ethically and sustainably, and could be a key industry in helping the world to achieve the UN’s Sustainable Development Goals (SDGs), experts have told Arab News.

Islamic finance takes a different approach from today’s profit-above-all investment orthodoxy.
It prioritizes low-risk investments, and avoids markets such as pork, alcohol and gambling — as well as barring the payment of interest and ensuring ethical governance.
Far from impeding growth, however, this alternative approach to investing is rapidly evolving into a booming industry, Martina Macpherson, senior vice president of partnerships and engagement at Moody’s ESG Solutions Group, told Arab News.
She and her team expect the industry to hold over $4 trillion in assets by 2030.
“Islamic finance (will) continue to expand in the next decade across regions and asset classes, and there is an opportunity for Islamic Finance and Shariah-compliant investments to align with the UN Sustainable Development Goals,” she said.
Aligned with Saudi Arabia’s own Vision 2030, the SDGs lay out a vision of a just, fair and prosperous world by 2030, codified into 17 interlinked goals designed by the UN as a “blueprint to achieve a better and more sustainable future for all.”
The growth of Islamic finance as an alternative investment model will help to meet these goals in two ways: By uncovering sustainable and ethical opportunities and by reducing risk, she said.
The “SDGs and Islamic finance share joint values and fundamentals,” she said. “They are ethically linked, asset-backed, focused on risk and opportunity management, and centered on good governance as well as stakeholder impact.”

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• Islamic finance products a ‘natural fit’ for meeting the UN sustainable development goals — Moody’s.

• The growth of Islamic finance as an alternative investment model will help to meet these goals through uncovering sustainable and ethical opportunities and by reducing risk, says expert.

“Islamic finance products aim to reduce the risk of asymmetric information and are contract-based, making them a natural fit for institutional investors committed to positive impact.”
Much like the Kingdom’s Vision 2030, one of the central goals of the SDGs is to tackle climate change, and this is “one of the key areas for Islamic finance to synchronize with the SDGs,” Macpherson said.
Stella Cox, managing director of Islamic finance intermediary firm DDCAP Group, speaking with Arab News, echoed Macpherson’s views on the role that Islamic finance can play in addressing issues like climate change. She emphasized, however, the importance of developing “a set of common standards, laws and regulations that will ensure shared best practice” moving toward 2030.
This cooperation, she said, “should be perceived as opportunity, rather than challenge, and that opportunity will enable Shariah compliant firms to work more closely with others in addressing and providing solutions for the biggest environmental and social challenges that the world has ever faced.”
Samina Akram, managing director of Samak Ethical Finance, told Arab News that the importance of ethical investing has only grown as the millennial generation have been “exposed to the harsh realities of the conventional financial system” in the wake of the 2008 financial crisis.
They have been turned off conventional investing by “bad governance, bad leadership, casino type banking, and a lack of transparency,” Akram said.
And critically, she added, “they want no part to play in damaging the environment.”


AI will never replace human creativity, says SRMG CEO 

Updated 6 sec ago
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”