LONDON: Twitter on Wednesday began testing a feature allowing businesses sell goods from their profile pages at the one-to-many messaging platform.
A “Shopping Module” being tried by a few brands in the US marked a move into e-commerce that comes as potential competition for rivals including online bulletin board Pinterest.
“Though we are in very early explorations, we’re excited about the potential of shopping on Twitter and eager to learn more as we go,” Goldbird product lead Bruce Falck said in a blog post.
San Francisco-based Twitter first dabbled with the idea of incorporating shopping into the service more than five years, but shifted its attention to other features, according to Falck.
“We’re back and putting more energy into testing out the potential for shopping on Twitter,” Falck said.
The goal of Shop Module is to give Twitter users a way from going from tweeting about products to purchasing them, according to Falck.
Businesses taking part in the pilot program will have a space atop their Twitter profiles where they can showcase products available to buy without leaving the app.
“Fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter,” Falck said.
“We’re starting small with a handful of brands in the United States.”
People in the United States with English language versions of the Twitter app tailored for Apple mobile devices will be able to see Shop Module, according to the San Francisco-based company.
According to research firm eMarketer, Facebook is leading the fast-growing market of “social commerce” that is expected to be worth some $36 billion in the United States this year
Twitter tests shopping in e-commerce move
https://arab.news/g32k4
Twitter tests shopping in e-commerce move
- Twitter tests new feature that allows businesses to sell goods from their profile pages at the messaging platform
- Twitter first dabbled with the idea of incorporating shopping into the service more than five years, but shifted its attention to other features
Media ministry’s Konoz wins 6 gold awards
- “The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields
RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”
Awards were given for documentary, film, editing, informational, cinematography and directing.
With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.
“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.
The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.
To date, the documentary has surpassed 10 million views across various platforms.
The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.
