ABB to present sustainable solutions at Dubai Expo 2020

ABB will join Sweden’s efforts to highlight innovative solutions for building a smart society under the pavilion’s theme of ‘Co-creation for Innovation.’
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Updated 27 July 2021
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ABB to present sustainable solutions at Dubai Expo 2020

Global technology company ABB will participate in the Dubai Expo 2020 as an official partner of the Swedish pavilion and showcase its technology in a digital and interactive way partnering with more than 100 companies and institutions. With a history of more than 130 years and Sweden as one of the birthplaces of the company, ABB will join the country’s efforts to highlight the most innovative solutions that will help build a smart society under the pavilion’s theme of “Co-creation for Innovation.” The exhibition is the first Expo ever that is taking place in the Middle East. A meeting point for businesses and governments, Expo 2020 will run from Oct. 1 to March 31, 2022.

As part of its presence in Dubai, ABB will highlight how plastic waste is turned into furniture using a specially adapted robot from ABB and how the sustainability and production efficiency of mining operations can be increased by using smart, digital solutions. Other projects include ABB solutions that help turn Västerås — Sweden’s fifth largest urban area — into one of the smartest cities in the country, establish one of the world’s tallest wooden buildings as a showcase project for state-of-the-art energy technology and research into new materials for a smarter and more sustainable future.

ABB CEO Björn Rosengren will also be part of a high-level seminar under the theme of “Switzerland and Sweden — Partners in Technology and Sustainability” to manifest 100 years of official relations between the two countries. Together with representatives from Switzerland and Sweden, the event will explore how industry can contribute to a recently signed memorandum of understating between the two innovation agencies Innosuisse and Vinnova in the areas of knowledge and learning, science and sustainable innovation.

Rosengren said: “ABB is proud to be part of this exhibition that addresses the key challenges our world is faced with today. We are convinced that our electrification and automation solutions play an important role in showcasing the power of innovation and technology for a more sustainable world. It is the perfect platform for ABB to position ourselves as a leading technology company with a strong focus on people, technology and sustainability.”

Anna Hallberg, Sweden’s minister of foreign trade, added: “Expo 2020 in Dubai is a unique opportunity to highlight innovative, smart and sustainable technologies that can solve some of the world’s most pressing challenges. I am very proud that Sweden and Swedish companies are at the forefront of this development. ABB is a brilliant example of this, and I highly value their participation as an official partner to the Swedish pavilion.”

ABB has a long tradition of supporting its local customers in the UAE and has provided state-of-the-art technology to a range of projects in the country. Among them are electrification solutions for the Burj Khalifa, the world’s tallest building, and the world’s first fully functional office built using 3D printed concrete elements. Automation and electrification technology from ABB is also in use in Dubai’s International Airport, the city’s metro system and the Mall of the Emirates.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.