Dubai’s ruler launches national program to empower coders and support UAE talent

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Dubai’s ruler Sheikh Mohammed bin Rashid launched a national program for coders to contribute to the UAE’s successful digital and technological transformation. (WAM)
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Dubai’s ruler Sheikh Mohammed bin Rashid launched a national program for coders to contribute to the UAE’s successful digital and technological transformation. (WAM)
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Updated 11 July 2021
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Dubai’s ruler launches national program to empower coders and support UAE talent

  • The program is in cooperation with Google, Microsoft, Amazon AWS, Cisco, IBM, HPE, LinkedIn, Nvidia, and Facebook
  • It is aimed at training 100,000 coders and establishing tech companies that will go global

LONDON: Dubai’s ruler, Sheikh Mohammed bin Rashid Al-Maktoum, launched a national program for coders on Saturday that aims to establish 1,000 tech companies and increase start-up investments from 1.5 billion dirhams ($408 million) to 4 billion dirhams ($1 billion).
Sheikh Mohammed said that developing the digital economy is a major priority for the UAE government, which believes that young minds are the basis for creating a prosperous digital future based on science, knowledge, innovation and technology.
He said that the UAE’s successful digital and technological transformation will be the main pillar of its strategic plans and developmental path during the coming decades, state news agency WAM reported.
The program, which is in cooperation with Google, Microsoft, Amazon AWS, Cisco, IBM, HPE, LinkedIn, Nvidia, and Facebook, is aimed at training 100,000 coders and establishing tech companies that will go global within five years.
It will provide a comprehensive program for a package of national initiatives aimed at developing talent, expertise and innovative projects specialized in coding, and accelerate adopting its applications and tools in various economic and future sectors, in addition to creating a close link among the coding community, government, private sector and academic entities.

“The new program represents a new step toward establishing our digital economy. The world is rapidly changing and the fast-growing digital economy will create new types of jobs. To thrive in the ever-evolving world, we must be ready to quickly cope with the emerging trends,” Sheikh Mohammed said on Twitter.
He added: “I say to our youth that the future has new tools ... it speaks a different language ... and it will work in a virtual environment ... and we want them to be at the heart of this future.”
Sheikh Mohammed said he wants the national program for coders to engage digital communities at the local level in the UAE’s digital transformation process, to advance its global role in designing the future, and to embrace talent, entrepreneurs, academics and emerging and global companies.
“We want to attract the best international programmers to the UAE, and we will provide them with the necessary infrastructure to develop innovative ideas that serve the world,” he said, adding that the program will support Emirati programmers to be among the global elite in their field, and develop 10 platforms for community and humanitarian projects in the UAE.
Sheikh Mohammed directed all government agencies in the UAE to support national and international talent in the field of coding, and to work with legislative bodies, business incubators, investment companies, universities and research centers to support coding-based initiatives and projects.

The program will be supervised by the UAE’s Artificial Intelligence Office, and several initiatives will be launched to implement the strategy’s output. The program will also support various government agencies to find innovative solutions in the software development sector.
Omar Sultan Al-Olama, the UAE’s minister of state for artificial intelligence, digital economy and remote work applications, said the program is an important step for the UAE’s, as it will consolidate the country’s leading position in many digital fields.
“The UAE has always been a center of intellectual, cultural and developmental radiation,” he said, adding that the launch of the program will “pave the way for the UAE to enter a new level of excellence based on knowledge with the vision of our leadership, which has always believed, from early on, in the importance of technology — and spared no effort in harnessing all the necessary ingredients in the best possible way to serve our development goals.”
He added: “The UAE will always remain a center for launching creative ideas that will help the world combat all the challenges it faces.
“We will work closely with all our partners to achieve the ambitious goals that Sheikh Mohammed bin Rashid has set, and we will double the work in order to create the best, attractive conditions for coders from all over the world, and support them to launch their creative ideas.”
The national program for coders aims to grant “golden residency” to the best 100,000 coders from around the world, provide a range of facilities and financing options for entrepreneurs and coders, support the implementation of their innovative projects and ideas, and establish digital companies that support the competitiveness of the national economy globally.
During its next phase, the program will invite coders from around the world to find innovative solutions to 100 challenges in various governmental, economic, technological, health and service sectors. It will also organize 10 “hackathon” competitions for elite coders.
A comprehensive global campaign will also be launched to highlight the country’s leadership in coding, alongside a series of experiments that encourage people to come and work in the UAE and launch start-up companies.


AI will never replace human creativity, says SRMG CEO 

Updated 6 sec ago
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”