YouTube channel Egychology ventures into podcasting with Kerning Cultures Network

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Created in 2015, the educational series has amassed more than 1 million subscribers and explores the world through the lens of scientists, philosophers, and artists. (Supplied)
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Illustration of Ahmed Samir by Ahmed Mansour. (Supplied)
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Updated 08 July 2021
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YouTube channel Egychology ventures into podcasting with Kerning Cultures Network

  • New show ‘A Superbly Scientific Podcast’ to explore puzzling, intriguing questions

DUBAI: Ahmed Samir became a YouTube star following the success of his channel Egychology.

Created in 2015, the educational series has amassed more than 1 million subscribers and explores the world through the lens of scientists, philosophers, and artists covering topics ranging from physics and chemistry to sociology and psychology.

Now, Samir has partnered with regional podcast network Kerning Cultures to launch “A Superbly Scientific Podcast.”

“A big part of what I keep on trying to do is create accessible science and educational content for the MENA (Middle East and North Africa) region,” Samir told Arab News.

“As someone who enjoys podcasts, it seemed right to further expand the content I’ve tried to make with Egychology into the world of podcasts; not only do I get a chance to learn and grow as a content creator, but also make content of a different kind that can still benefit people.”

The show aims to explore questions that puzzle and intrigue, and that keep Samir awake at night. From questioning the existence of aliens to pondering the existentialism of the human race, the series intends to both entertain and educate.

Kerning Cultures Network is one of the leading podcast companies in the region. Known for producing Apple’s 2020 show of the year, “Bhob,” the firm has worked on a myriad of other popular podcasts, including “Minnana Minnakum” with entrepreneur and designer Alaa Balkhy. It also acquired its first podcast “Faslah” earlier this year.

Bella Ibrahim, Kerning Cultures’ marketing director, said: “We partnered with Egychology to fill a gap in the podcast market by producing a popular science podcast in Arabic.

“Ahmed Samir’s proven success in making science accessible to a younger audience through his sense of humor is something we were really eager to bring into the podcasting space.”

Similar to his YouTube channel, “A Superbly Scientific Podcast” is an Arabic show. The first episode aired on June 29 with new episodes out every week until September. It is available on various streaming platforms including Apple Podcasts and Spotify.


Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

Updated 13 January 2026
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Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

  • Nasdaq to deliver exclusive real-time US equities market data
  • Real-time updates fully integrated into Asharq Business’ data infrastructure and available across all platforms

RIYADH: Asharq Business with Bloomberg, the region’s leading business and financial news multi-platform channel, announced Tuesday a strategic three-year collaboration with Nasdaq, to deliver exclusive real-time US equities market data and updates to investors and decision-makers across the Middle East. 

Through access to Nasdaq’s official data product, Nasdaq Last Sale (NLS), Asharq Business with Bloomberg will receive real-time last-sale trade updates and calculated insights across major US exchanges directly from the Nasdaq Market Center. The collaboration strengthens market transparency, enhances data-driven storytelling, and provides audiences and partners with deeper insight into global financial activity. 

With a rapidly growing investor base in the region — and with Nasdaq serving as a primary destination for many Arab and regional investors — Asharq Business with Bloomberg reinforces its mission to deliver timely, accurate, and exclusive financial updates by integrating NLS data into its digital platforms, live markets coverage, and broader data ecosystem. 

Leveraging its partnership with Bloomberg Media — which grants access to reporting from over 2,700 journalists and analysts worldwide — Asharq Business with Bloomberg continues to build on its reputation as the region’s most trusted and credible multi-platform business news source. The collaboration with Nasdaq underscores its commitment to providing reliable, data-backed content across social, digital, and streaming platforms, available for audiences anytime and anywhere. 

Dr Nabeel Al Khatib, General Manager of Asharq News Network, commented: “It has been five years since the inception of Asharq Business with Bloomberg, and our audience has always been at the center of everything we do. We invest time and effort to understand what matters to them, ensuring we deliver data and stories that genuinely support informed decision-making. With growing regional interest in global markets, our collaboration with Nasdaq marks a strategic step toward offering a clearer, more comprehensive view of international financial activity. Through Nasdaq Last Sale, we aim to further empower our audience with transparent, real-time insights, strengthening their ability to navigate an increasingly interconnected global investment landscape.” 

The Nasdaq leadership team added: “We are pleased to collaborate with Asharq Business with Bloomberg to broaden access to high-quality US market data in the Middle East. Through Nasdaq Last Sale, we aim to enhance transparency, support informed decision-making, and contribute to a more connected global investor community.”